Due to rapid shifts in the world, SEO techniques change often and sometimes you may not even know about it. In the world of SEO, hacks that would help you a front page result a year ago might hurt your website rankings because they are obsolete. If you’re having trouble optimizing your website or just want to make sure you’re doing it right, you should consult with professionals like click.co.uk who specialize in search marketing.
To help you stay on top of the SEO game, here are the top five SEO best practices in 2018.
5. Write Compelling Meta Description And Data
Over the years, a lot of marketers focused on keyword stuffing in their meta descriptions and titles in an effort to manipulate Google search results. Even though it is important to keep your focused keywords in your descriptions and titles, you should do with your focus on the users. If you have relevant meta descriptions and titles, users will be enticed to choose your site over the competitors.
4. Make Your Website Mobile Friendly
In 2017, Google announced there would be a change at the end of the year. That change ended up being Google’s Mobile-First Indexing, which means the company is now prioritizing your site’s mobile version over the desktop version. With Google prioritizing mobile sites more, you can’t afford to have a site that isn’t mobile-friendly.
To capitalize on the changes, you need to do three things.
– Make sure your site is designed with mobile users in mind.
– Reduce the size of the images on your site to optimize images and load them more quickly.
– Make a very fast website that helps people with slower mobile connections.
3. Join The HTTPS Wave
When it comes to buying and selling online, customers want to feel safe, and the best way to do that is to make sure your website is secure. Having an HTTPS website means your site has an SSL certificate, which means every transaction done through your server is encrypted. Since Google Chrome now notifies users when a site doesn’t have an SSL certificate, it makes sense to have an SSL certificate. The fact that it gives you a small SEO boost is a bonus.
2. Have Plenty of Content
The reason people use search engines is to find information about something they are interested in. However, some people use their website as an online business card, with barely any information other than the service they provide and their contact information. If you want to be successful, making sure your website is optimized is only half of the problem. You also need to have a lot of content on your site to endure you get first-page ranking.
1. Be Trustworthy
When you sell something or provide a service, there is always the temptation to oversell or exaggerate a few things. If you want clients to keep coming back, you have to make sure you are transparent with your clients. If what you are providing is more expensive than other sites, let the customers know why. You should also stay active on social media because it allows you to interact directly with your clients.