Subaru shows its owners love by providing reliable vehicles that are ranked as some of the most trustworthy cars out there, but did you know that we show love to communities and causes as well?
As part of our Love Promise Community Commitment, we join forces with a wide variety of non-profits and charities on a local and a national level. Our missions include protecting and preserving the environment, supporting education for all, and encouraging volunteers within communities.
When you find a Subaru dealer for your next vehicle, you can be sure that we’re taking action beyond simply providing you with a great car.
If you’ve seen some of our commercials featuring the furry Barkley family going to the car wash or taking driving lessons, you know that our vehicles are dog-tested and dog-approved! Many Subaru owners are also pet owners, and we’re consistently ranked as one of the most dog-friendly vehicle makers out there.
But our love for pets doesn’t stop with our customers’ companions. We’re committed to the well-being of pets everywhere, not only those who already have homes with our customers. We show that love through action – it’s about returning the love that our animals so generously give to us. It’s all part of our Love Promise because Subaru loves pets as much as its owners, and we’re committed to keeping dogs and other animals happy, healthy, and safe.
October is Subaru Loves Pets Month
Every October, we celebrate Subaru Loves Pets month when we team up with long-standing partner The American Society for the Prevention of Cruelty to Animals (ASPCA) to help the approximately 6.5 million companion animals that enter shelters each year. Since 2008, Subaru has donated nearly $22 million to the ASPCA, helped support over 1,500 animal welfare-related events, and significantly impacted the rescue, transport, and adoption of more than 50,000 animals nationwide.
Our dealers across the country also work alongside local animal organizations in our communities to collect supplies needed to keep animals healthy, happy, and ready to find homes.
If you want to help, find a Subaru dealer near you and bring in some pet supplies such as canned or dry food, collars, towels, blankets, grooming supplies, food bowls, small dog/cat toys, treats, or cleaning supplies. These items will be donated to a local organization.
Another partner of ours in the Subaru Loves Pets initiative is BARK, the makers of BarkBox and one of the dog-friendliest companies around. Together with BARK, we put together and provide Subaru Loves Pets shelter supply kits. These special kits include lots of different pet items that can support the well-being of shelter animals awaiting adoption such as chew toys, reusable water bowls, bath wipes, and tennis balls.
We believe that keeping animals happy and comfortable during their stay in a shelter is important, and once they find a new home, we also offer starter kits to families who are adopting a pet
Meet and Greet with Pets in Your Community
During Subaru Loves Pets month, Subaru retailers host pet events in partnership with local animal welfare organizations where you can meet different pets that might just become your new best friend.
Often times, the adoption fees are waived or significantly reduced at these events, which leads to higher rates of pets finding homes. In fact, surveys show that the majority of pets adopted at a waived- or reduced fee are kept by their owners and that their owners actually report a higher attachment to the pet. It’s all about giving these animals a second chance and making sure they find a safe place to call home.
Subaru provides grants to the ASPCA that waive these adoption fees; our funding also goes toward Rescue Rides, which transports animals for adoption. In fact, we’ve helped transport over 21,000 pets in just four years.
Throughout October, we also encourage you to find a Subaru dealer and take a picture with the Subaru Loves Pets photo frame. You can then share this on social media using the #SubaruLovesPets hashtag to raise awareness about animal welfare.
Our Commitment to Pets is Year-Round
How else do we show that we love pets? One way is demonstrating that we care about providing the safest possible vehicles for your animals. We’ve collaborated with the Center for Pet Safety, a registered 501(c)(3) non-profit research and advocacy organization dedicated to companion animal and consumer safety.
Subaru has sponsored two studies conducted by the Center for Pet Safety around pet travel, which looked at dog harnesses/safety belts and animal crates that performed well in crash tests. If you’re interested in learning more, you can read about one of our sponsored 2015 studies here.
We also work with the Southeastern Guide Dogs, a non-profit organization dedicated to helping blind men and women achieve independence. We sponsor many events every year that fund the training and development of guide dogs so that they can eventually be placed in homes with individuals who need a service animal.
You can also see evidence of our dedication to pets in your very own community here in the Portland metro area. For example, during the Oregon Humane Society’s 150th anniversary, Royal Moore Subaru of Hillsboro donated over $5,000 to the organization.
Together with other regional Subaru dealers and members of the community, the Humane Society was able to raise over $55,000 that year. And, during Summer 2018, local Subaru retailers donated $25 to the Oregon Humane Society for every vehicle purchased.
You can tell we’ve got a soft spot for pets: we make sure our vehicles are the safest they can be for all of your family members, whether they’re human or animal, and we dedicate financial support to charity, research, and organizations to support pets everywhere.
Our animals show us unconditional love, so we want to protect and love them too!