Having a website does not guarantee your business will be successful or achieve its full financial potential if you don’t have search engine optimization (SEO).
With Google being the most popular search engine, you have to create a high-quality website that is SEO friendly, which in turn makes it Google friendly.
You can make your site Google friendly by following these steps.
SEO Basics
Some people thing SEO simply means using a few keywords a lot, which isn’t true. The first order of business is making sure your keywords fit naturally instead of forcing it.
You should also have a short, attention-grabbing headline that include your main keyword.
Make sure you put your keyword close to the top your webpage at least once. You should also use the keyword a few times in the rest of the page in different variations.
These days, Google’s focus is on useful content that is consistently updated. The content also has to be relevant.
Before Google recommends your website to their users, they need to know that it is a legitimate website with something to offer. Post new content on your website everyday if you want to be taken seriously.
Another thing to remember is that your website is viewed by real people who will also read the content on the page so make sure whatever you put there can be read easily and flows naturally. if your visitors can’t understand what you’re trying to say, they won’t be return to your site, which will impact your business and Google search ranking too. You need to make your content Google friendly as well as people friendly.
Using the Right Keywords
As previously mentioned, using keywords matter with SEO, but you can’t use just any keywords. In fact, if you optimize your website with the wrong keywords, even if it is related to your field, you would have wasted your time.
You will have to figure out how people are searching for information then use it to tailor your website.
Let’s say your niche is MMA, The keyword “MMA beginners” results in just 3,000 to 30,000 searches per month in the U.S, but “MMA for beginners” has 80,000 to 400,000. This shows you that you need to optimize your webpage for MMA for beginners.
You can search for the right keywords using Google adwords.
The great thing is you can do all of this on your own if you don’t want to spend money to hire a professional to do your website design. But if you can afford it, it is always better to let the professionals do the hard work for you.
