6 Best Online Shopping Sites in Singapore

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This list outlines Singapore’s top online shopping platforms, helping you find the right one for your next purchase.

1. Lazada

URL: lazada.sg
Category: General Marketplace (Fashion, Electronics, Home Appliances, Beauty, Groceries, etc.)

Lazada is one of Southeast Asia’s largest online marketplaces, offering a well-curated selection of high-quality products across diverse categories.

Some would even say Lazada is the Amazon of Asia, offering everything from high-end tech to everyday essentials.

Lazada has exclusive brand partnerships and monthly deals on certain days of the month, called “double-digit deals.” The biggest sale is on November 11th (the “11.11” sale).

Lazada is known for its:

  • Customer service
  • Large inventory of products
  • B2C and C2C model
  • Monthly deals
  • Flash deals
  • Competitive Pricing

2. Carousell

URL: carousell.sg
Category: Classifieds (Used / New)

Carousell is a classified platform where users list used or new products and services for sale, akin to the Craigslist of Asia.

The platform has thousands of listings in various categories, including electronics, fashion, cars, property, and more.

As with any classified platform, checking customer reviews and carefully reading descriptions and policies before purchasing is important.

Carousell is known for its:

  • User-driven marketplace
  • Used products at budget prices
  • B2C and C2C model
  • Global reach (Asia, Australia, and Canada)

Carousell has a dedicated portal for Singapore with local sellers who offer regional delivery within the area.

carousell singapore - homepage

3. Amazon

URL: amazon.com, amazon.sg
Category: General Marketplace (Fashion, Electronics, Home Appliances, Beauty, Groceries, etc.)

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Singapore shoppers can shop on the localized Amazon Singapore store (amazon.sg) or order international shipping from Amazon US (amazon.com).

Check our guide on how to ship from Amazon to Singapore.

4. Shopee

URL: shopee.sg
Category: General Marketplace (Fashion, Electronics, Home Appliances, etc.)

Shopee is one of the largest online marketplaces in Southeast Asia with a wide range of product categories.

They sell everything from electronics, fashion, furniture, accessories, makeup more.

Like Lazada, Shopee also runs special monthly promotions on double-digit days, such as the 11.11 sale, where customers can collect coupons for order discounts.

You’ll often see Shopee and Lazada trying to out-compete each other by offering competitive promotions to outdo each other.

Shopee is known for its:

  • Monthly deal days (double digit)
  • Flash deals
  • Fast local delivery
  • B2C and B2C model
  • Local and international sellers
  • User-friendly mobile app

Shopping tip: Watch for special Shopee promotions on double-digit days of the month, such as the 1st of January (1.1 sale). You can pre-apply coupons before the promotion date as they are limited in quantity.

Shopee operates a localized marketplace in Singapore with local sellers and regional shipping options.

shopee - singapore

5. SHEIN

URL: shein.com
Category: Fashion

Shein is an online fashion marketplace based in China that has a global reach through international shopping.

Shein caters to both men and women, primarily focusing on women.

It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.

In addition to its wide range of clothing, Shein also offers a variety of home goods, beauty products, gadgets, makeup, and accessories.

Most orders are shipped from China, so expect potential shipping delays or import fees.

Shein is known for its:

  • Budget fashion
  • International shipping
  • Wide variety of clothing and accessories
  • Holiday deals
  • Flash sales
  • Free returns
  • Free delivery (based on order total)
  • Localization per region

Shein has a localized website in Singapore that caters to the local market demands and provides language support.

Shein International - homepage

6. AliExpress

URL: aliexpress.com
Category: General Marketplace (Fashion, Electronics, Home Appliances, Beauty, Groceries, etc.)

Aliexpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, Aliexpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

Aliexpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

Singapore customers can order through the Aliexpress global store; check out the guide on shipping from Aliexpress internationally.

AliExpress international - homepage

Tips for shopping online in Singapore

Read reviews and compare prices: Do your research to ensure you get the best deal and check product reviews to assess quality, especially on platforms with customer-to-customer models.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Check shipping and return policies: Before purchasing online, know how long delivery will take and what the return process entails.

Use secure payment methods: Stick to trusted payment gateways or payment methods with verified security measures.

Check customs and import duties: When shopping internationally, be aware of any potential local customs restrictions or import duties that might apply.