Best Online Shopping Sites in New Zealand

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This guide outlines New Zealand’s top online shopping platforms, helping you find the right one for your next purchase.

Whether you’re seeking trendy clothes, cutting-edge gadgets, or everyday essentials, these marketplaces have you covered.

Category: General Marketplace (Vast Variety of Products)

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

You can shop from Amazon Australia or Amazon US and ship your order internationally to New Zealand. Check out our how-to guide.


Category: Supermarket (online groceries)

Woolworths is one of the largest supermarkets in Australia and New Zealand, offering both physical stores and an online shop where you can order your weekly groceries.

They have an inventory of everyday items such as fresh fruit and veg as well as a large selection of home appliances and electronics.

Woolworths is known for its:

  • Online groceries
  • Own branded goods
  • Membercard benefits
  • Order online, pick up at the store
  • Local and international produce

Category: General Marketplace (Vast Variety of Products)

Temu is a competitor to Aliexpress and SHEIN, targeting budget-conscious shoppers.

They connect global shoppers with the Chinese marketplace, offering diverse products, including fashion, shoes, toys, gadgets, electronics, and more.

For grabbing deals, look out for monthly promotions, fash deals, and collectible discount coupons.

However, most orders are shipped from China, except for longer shipping times and potential import duties.

Temu is known for:

  • Discount fashion
  • Large inventory of products
  • B2C and C2C model
  • Flash deals
  • 90-day return window on fashion
  • Free shipping (standard)
temu international

Category: Fashion

Shein is an online fashion marketplace based in China that has a global reach through international shopping.

Shein caters to both men and women, primarily focusing on women.

It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.

In addition to its wide range of clothing, Shein also offers a variety of home goods, beauty products, gadgets, makeup, and accessories.

Most orders are shipped from China, so expect potential shipping delays or import fees.

Shein is known for its:

  • Budget fashion
  • International shipping
  • Wide variety of clothing and accessories
  • Holiday deals
  • Flash sales
  • Free returns
  • Free delivery (based on order total)
  • Localization per region
Shein International - homepage

Category: General Marketplace (Vast Variety of Products)

AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

AliExpress offers international shipping to New Zealand; we’ve created a guide on how to order.

Category: Auction & Marketplace (New & Used Products)

eBay is an online auction and marketplace where you can buy and sell a wide variety of products.

Bid on unique used or new items in countless categories, such as homewares, fashion, electronics, collectibles, and more.

Shopping tip:

When buying from eBay, always check the sellers’ review scores and feedback to see other customers’ experiences with the seller.

eBay is known for its:

  • C2C model
  • Auction-style bidding
  • Buy now auctions
  • International shipping
  • Buyer protection program
  • Rare collectibles
  • Custom made products
ebay homepage

Category: Handmade / Custom Goods

Etsy is your go-to marketplace for finding custom, handmade crafts from artisans around the globe.

You’ll find everything from custom posters, pottery, wedding attire, furniture, jewelry, clothing, and more.

Etsy is a great option if you want something customized and personalized to your style that you can’t find on a larger platform like Amazon.

With Etsy products, check the full product descriptions and preview customer feedback on the seller and product before committing to a purchase.

Etsy is known for its:

  • Custom/personalized/handcrafted products
  • Unique finds
  • Global shipping
  • C2C model
  • Marketplace to support small businesses
  • Ethical and sustainable products
etsy international

Tips for shopping online in New Zealand

Read reviews and compare prices: Do your research to ensure you get the best deal and check product reviews to assess quality, especially on platforms with customer-to-customer models.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Check shipping and return policies: Before purchasing online, know how long delivery will take and what the return process entails.

Use secure payment methods: Stick to trusted payment gateways or payment methods with verified security measures.

Check customs and import duties: When shopping internationally, be aware of any potential local customs restrictions or import duties that might apply.