7 Best Online Shopping Sites in Kenya (2024)

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Kenya’s e-commerce scene is blossoming, with diverse platforms catering to every shopper’s desires.

Whether you’re a tech-savvy millennial seeking the latest gadgets, a budget-conscious parent stocking up on essentials, or a fashion enthusiast craving trendy outfits, these online destinations have something for you.

But navigating the landscape can be overwhelming. So, here’s your guide to some of the best online shopping sites in Kenya, helping you find the perfect platform for your next purchase:

1. Aliexpress

Website: aliexpress.com

Category: International Marketplace (Direct from Chinese Sellers)

AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

Check my guide on how to ship from Aliexpress to Kenya.

2. Jumia Kenya

Website: jumia.co.ke

Category: General Marketplace (Fashion, Electronics, Home Appliances, Groceries, etc.)

Jumia reigns supreme as the undisputed leader in Kenyan e-commerce, offering a vast selection across virtually every category imaginable.

From trendy clothes and cutting-edge smartphones to groceries and furniture, Jumia boasts an extensive selection catered to diverse budgets.

Their user-friendly interface, convenient payment options like JumiaPay, and reliable delivery services make it a one-stop shop for all your online shopping needs.

3. Kilimall

Website: kilimall.co.ke

Category: General Marketplace (Fashion, Electronics, Home Appliances, Groceries, etc.)

Kilimall stands tall as a strong contender in the Kenyan e-commerce arena. Their diverse product range spans various categories, offering competitive pricing and frequent deals.

Kilimall shines with its focus on high-quality products, evident in their stringent seller selection process and commitment to customer satisfaction.

They also offer convenient pickup stations in many locations, adding flexibility to the shopping experience.


Website: shein.com

Category: Fashion (Women’s Clothing, Accessories, Shoes)

Shein is an online fashion marketplace based in China that has a global reach through international shopping.

Shein caters to both men and women, primarily focusing on women.

It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.

In addition to its wide range of clothing, Shein also offers a variety of home goods, beauty products, gadgets, makeup, and accessories.

Most orders are shipped from China, so expect potential shipping delays or import fees.

Shein is known for its:

  • Budget fashion
  • International shipping
  • Wide variety of clothing and accessories
  • Holiday deals
  • Flash sales
  • Free returns
  • Free delivery (based on order total)
  • Localization per region
Shein International - homepage

5. Jiji Kenya

Website: jiji.co.ke

Category: Classifieds (Second-hand and New Products)

Jiji steps away from the usual online retail model, acting as a classifieds platform connecting buyers and sellers directly.

Find both used and new items in diverse categories like electronics, cars, furniture, and even real estate. Jiji’s appeal lies in its personalized experience, allowing users to post ads, negotiate prices, and arrange meetups directly.

6. Amazon

Website: amazon.com

Category: Global Marketplace (Wide Range of Products)

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Find out how to order from Amazon.com to Kenya through my step-by-step guide.

Amazon - change delivery location Kenya

7. Temu

Website: temu.com

Category: General Marketplace (Direct from Chinese Sellers)

Temu is a competitor to Aliexpress and SHEIN, targeting budget-conscious shoppers.

They connect global shoppers with the Chinese marketplace, offering diverse products, including fashion, shoes, toys, gadgets, electronics, and more.

For grabbing deals, look out for monthly promotions, fash deals, and collectible discount coupons.

However, most orders are shipped from China, except for longer shipping times and potential import duties.

Temu is known for:

  • Discount fashion
  • Large inventory of products
  • B2C and C2C model
  • Flash deals
  • 90-day return window on fashion
  • Free shipping (standard)

Choosing the Right Platform in Kenya:

Understanding your needs and preferences is key to choosing the right online shopping platform in Kenya. Consider these factors:

Budget: Jumia, Kilimall, and Temu offer competitive prices, while SHEIN targets budget-conscious fashionistas. Aliexpress and Amazon cater to a broader range of budgets, while Jiji might be pricier depending on the specific items you seek.

Product Variety: Jumia and Kilimall boast the widest variety across categories, while SHEIN focuses on fashion, Jiji on second-hand finds, and Temu leans towards trendy and affordable options. Amazon’s international selection is unparalleled, but with potential import costs.

Shipping and Delivery: Jumia and Kilimall have well-established local delivery networks, while platforms like Aliexpress and Temu involve longer international shipping times. Amazon’s Kenyan presence is still developing its delivery infrastructure, and Jiji primarily facilitates meetups between buyers and sellers.

Customer Experience: Jumia and Kilimall offer user-friendly interfaces and secure payment options. Aliexpress and Temu require navigating language barriers and research to ensure quality. SHEIN’s fast-fashion cycle might require frequent returns. Jiji emphasizes personal responsibility and caution when dealing with strangers.

Online shopping tips in Kenya:

Read reviews and compare prices: Don’t blindly trust the first offer you see. Research products and compare prices across different platforms to ensure you’re getting the best deal.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Understand shipping and return policies: Know how long delivery will take and what the return process entails before making a purchase.

Utilize secure payment methods: Stick to trusted payment gateways to protect your financial information.

Stay informed about customs and import duties: When shopping internationally, be aware of any potential customs fees or import duties that might apply.