7 Best Online Shopping Sites in Kenya (2024)

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Kenya’s e-commerce scene is blossoming, with diverse platforms catering to every shopper’s desires.

Whether you’re a tech-savvy millennial seeking the latest gadgets, a budget-conscious parent stocking up on essentials, or a fashion enthusiast craving trendy outfits, these online destinations have something for you.

But navigating the landscape can be overwhelming. So, here’s your guide to some of the best online shopping sites in Kenya, helping you find the perfect platform for your next purchase:

1. Aliexpress

Website: aliexpress.com

Category: International Marketplace (Direct from Chinese Sellers)

If you’re a bargain hunter who embraces adventure, Aliexpress is your treasure trove. This global marketplace connects you directly with Chinese sellers, offering an unparalleled variety of products at unbelievably low prices.

From quirky gadgets and unique fashion finds to practical everyday items, Aliexpress promises an endless scroll of discoveries.

However, be prepared for longer shipping times, potential quality issues, and navigating language barriers. Research and reviews are key when shopping on Aliexpress.

Check my guide on how to ship from Aliexpress to Kenya.

2. Jumia Kenya

Website: jumia.co.ke

Category: General Marketplace (Fashion, Electronics, Home Appliances, Groceries, etc.)

Jumia reigns supreme as the undisputed leader in Kenyan e-commerce, offering a vast selection across virtually every category imaginable.

From trendy clothes and cutting-edge smartphones to groceries and furniture, Jumia boasts an extensive selection catered to diverse budgets.

Their user-friendly interface, convenient payment options like JumiaPay, and reliable delivery services make it a one-stop shop for all your online shopping needs.

3. Kilimall

Website: kilimall.co.ke

Category: General Marketplace (Fashion, Electronics, Home Appliances, Groceries, etc.)

Kilimall stands tall as a strong contender in the Kenyan e-commerce arena. Their diverse product range spans various categories, offering competitive pricing and frequent deals.

Kilimall shines with its focus on high-quality products, evident in their stringent seller selection process and commitment to customer satisfaction.

They also offer convenient pickup stations in many locations, adding flexibility to the shopping experience.


Website: shein.com

Category: Fashion (Women’s Clothing, Accessories, Shoes)

Fashionistas, rejoice! SHEIN is a dream come true with its trendy and affordable clothing options. Catering primarily to women, SHEIN offers a dizzying array of styles, from casual everyday wear to glamorous party outfits.

The fast-fashion cycle means new arrivals appear constantly, and prices are notoriously budget-friendly.

However, be mindful of potential sizing inconsistencies and the environmental impact of fast fashion before jumping in.

5. Jiji Kenya

Website: jiji.co.ke

Category: Classifieds (Second-hand and New Products)

Jiji steps away from the usual online retail model, acting as a classifieds platform connecting buyers and sellers directly.

Find both used and new items in diverse categories like electronics, cars, furniture, and even real estate. Jiji’s appeal lies in its personalized experience, allowing users to post ads, negotiate prices, and arrange meetups directly.

6. Amazon

Website: amazon.com

Category: Global Marketplace (Wide Range of Products)

While Amazon’s Kenyan presence is still in its early stages, it remains a formidable e-commerce giant with a vast global reach.

Accessing Amazon through its international website opens doors to a near-infinite selection of products, from top-selling electronics and designer brands to unique international finds. Find out how to order from Amazon.com to Kenya through my step-by-step guide.

However, be prepared for potentially higher shipping costs and import duties when accessing Amazon from Kenya.

Amazon - change delivery location Kenya

7. Temu

Website: temu.com

Category: General Marketplace (Direct from Chinese Sellers)

A newcomer to the e-commerce scene, Temu promises another exciting entry point for budget-conscious shoppers. Similar to Aliexpress, Temu connects you directly with Chinese sellers, offering a treasure chest of low-priced products across diverse categories.

Trendy fashion, quirky gadgets, and everyday essentials are all up for grabs at unbelievably low prices.

However, be aware of potential downsides like longer shipping times, quality inconsistencies, and navigating language barriers. Do your research and read reviews before diving into the Temu experience.

Choosing the Right Platform in Kenya:

Understanding your needs and preferences is key to choosing the right online shopping platform in Kenya. Consider these factors:

Budget: Jumia, Kilimall, and Temu offer competitive prices, while SHEIN targets budget-conscious fashionistas. Aliexpress and Amazon cater to a broader range of budgets, while Jiji might be pricier depending on the specific items you seek.

Product Variety: Jumia and Kilimall boast the widest variety across categories, while SHEIN focuses on fashion, Jiji on second-hand finds, and Temu leans towards trendy and affordable options. Amazon’s international selection is unparalleled, but with potential import costs.

Shipping and Delivery: Jumia and Kilimall have well-established local delivery networks, while platforms like Aliexpress and Temu involve longer international shipping times. Amazon’s Kenyan presence is still developing its delivery infrastructure, and Jiji primarily facilitates meetups between buyers and sellers.

Customer Experience: Jumia and Kilimall offer user-friendly interfaces and secure payment options. Aliexpress and Temu require navigating language barriers and research to ensure quality. SHEIN’s fast-fashion cycle might require frequent returns. Jiji emphasizes personal responsibility and caution when dealing with strangers.

Online shopping tips in Kenya:

Read reviews and compare prices: Don’t blindly trust the first offer you see. Research products and compare prices across different platforms to ensure you’re getting the best deal.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Understand shipping and return policies: Know how long delivery will take and what the return process entails before making a purchase.

Utilize secure payment methods: Stick to trusted payment gateways to protect your financial information.

Stay informed about customs and import duties: When shopping internationally, be aware of any potential customs fees or import duties that might apply.