7 Best Online Shopping Sites in Indonesia (2024)

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Indonesia’s e-commerce landscape is a vibrant archipelago with diverse platforms catering to every need.

From tech-savvy explorers seeking cutting-edge gadgets to budget-conscious families stocking up on groceries, this guide will be your trusty compass, navigating the best online shopping sites in Indonesia.

1. Shopee

Website: shopee.co.id
Category: General Marketplace (Fashion, Electronics, Home Appliances, Groceries, etc.)

Shopee is one of the largest online marketplaces in Southeast Asia with a wide range of product categories.

They sell everything from electronics, fashion, furniture, accessories, makeup more.

Like Lazada, Shopee also runs special monthly promotions on double-digit days, such as the 11.11 sale, where customers can collect coupons for order discounts.

You’ll often see Shopee and Lazada trying to out-compete each other by offering competitive promotions to outdo each other.

Shopee is known for its:

  • Monthly deal days (double digit)
  • Flash deals
  • Fast local delivery
  • B2C and B2C model
  • Local and international sellers
  • User-friendly mobile app

Shopping tip: Watch for special Shopee promotions on double-digit days of the month, such as the 1st of January (1.1 sale). You can pre-apply coupons before the promotion date as they are limited in quantity.

Shopee operates a localized marketplace in Indonesia with local sellers and regional shipping options.

2. Lazada

Website: lazada.co.id
Category: General Marketplace (Fashion, Electronics, Home Appliances, Beauty, etc.)

Lazada is one of Southeast Asia’s largest online marketplaces, offering a well-curated selection of high-quality products across diverse categories.

Some would even say Lazada is the Amazon of Asia, offering everything from high-end tech to everyday essentials.

Lazada has exclusive brand partnerships and monthly deals on certain days of the month, called “double-digit deals.” The biggest sale is on November 11th (the “11.11” sale).

Lazada is known for its:

  • Customer service
  • Large inventory of products
  • B2C and C2C model
  • Monthly deals
  • Flash deals
  • Competitive Pricing

3. Tokopedia

Website: tokopedia.com
Category: General Marketplace (Fashion, Electronics, Home Appliances, Beauty, etc.)

Tokopedia, a homegrown Indonesian giant, stands tall with its diverse product range and competitive pricing.

Think of it as a bustling local market offering a unique blend of Indonesian and international brands. Tokopedia shines with its focus on local sellers and convenient payment options like GoPay.

4. Aliexpress

Website: aliexpress.com
 International Marketplace (Direct from Chinese Sellers)

AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

5. Amazon International

Website: amazon.com
Category: Global Marketplace (Vast Variety of Products)

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Check out my guide on shipping from Amazon to Indonesia.

6. Blibli

Website: blibli.com
Category: General Marketplace (Electronics, Home Appliances, Beauty, Fashion, etc.)

Blibli caters to those seeking a premium shopping experience. Think of it as a high-end department store offering well-curated selections of electronics, appliances, and beauty products from trusted brands.

Blibli focuses on authenticity, reliable deliveries, and excellent customer service.

7. Orami

Website: orami.co.id
Category: Mother & Baby Products

Orami is the go-to destination for parents and expecting mothers. Think of it as a haven offering everything from baby food and diapers to toys and clothing, all carefully curated for your little one’s needs.

Orami shines with its focus on quality brands, expert advice, and convenient delivery options.

Choosing a store

Understanding your needs and preferences is key to picking the perfect platform in Indonesia’s dynamic scene:

Budget: Shopee, Lazada, Tokopedia, and Aliexpress offer budget-friendly options for bargain hunters, while Blibli and Orami can be pricier depending on the specific items you seek. Amazon International falls somewhere in the middle.

Product Variety: Shopee, Lazada, and Tokopedia boast the widest variety across categories, while Blibli focuses on premium electronics and appliances, Orami caters to mothers and babies, and Aliexpress offers a diverse selection at low prices. Amazon International’s global selection is unparalleled.

Shipping and Delivery: Shopee, Lazada, and Tokopedia have well-established local delivery networks, while platforms like Aliexpress and Amazon International involve longer international shipping times. Blibli and Orami offer reliable deliveries with a focus on product care.

Customer Experience: Shopee, Lazada, and Tokopedia offer user-friendly interfaces and secure payment options. Aliexpress and Amazon require navigating language barriers and research for quality assurance. Blibli and Orami excel in customer service and product authenticity.

Tips for shopping online in Indonesia

Read reviews and compare prices: Do your research to ensure you get the best deal and check product reviews to assess quality, especially on platforms with customer-to-customer models.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Check shipping and return policies: Before purchasing online, know how long delivery will take and what the return process entails.

Use secure payment methods: Stick to trusted payment gateways or payment methods with verified security measures.

Check customs and import duties: When shopping internationally, be aware of any potential local customs restrictions or import duties that might apply.