10 Best Online Shopping Sites in Vietnam (2026)
The Vietnamese e-commerce market in 2026 is one of the world's most dynamic, seeing the massive rise of social commerce and super-fast logistics. Whether you are living in Ho Chi Minh City or Hanoi, this guide identifies the most trusted platforms for everything from viral fashion to authentic electronics.
Best Fast-Start Options for Vietnam
Most shoppers convert faster when they compare one premium option and one budget option first.
Best International
AliExpress
AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries. The store sells electronics, furniture, gadgets, accessories, sports equipment and more.
Shop Top PickBest Value
Shopee
Shopee is one of the largest online marketplaces in Southeast Asia with a wide range of product categories. They sell everything from electronics, fashion, furniture, accessories, makeup and more.
Read OverviewBest Variety
Lazada
Lazada is one of Southeast Asia's largest online marketplaces, offering a well-curated selection of high-quality products across diverse categories. Some would even say Lazada is the Amazon of Asia, offering everything from high-end tech to everyday essentials.
Read OverviewVietnam Shopping Sites: 2026 Overview of Top Sites
| # | Store | Category | Best For | Action |
|---|---|---|---|---|
| 1 | AliExpressTop Pick | International Marketplace | International shipping, Affordable prices | Shop Now |
| 2 | AmazonTop Pick | Global Marketplace | Extensive catalog of products, International delivery | Shop Now |
| 3 | General Marketplace | Monthly deal days (double digit), Flash deals | Details ↓ | |
| 4 | Social Commerce | Live-stream shopping, KOL/KOC-led sales | Details ↓ | |
| 5 | General Marketplace | Customer service, Large inventory of products | Details ↓ | |
| 6 | Authentic Managed Marketplace | TikiNow (2-hour delivery), Premium books & Stationery | Details ↓ | |
| 7 | Electronics & Tech | Genuine Smartphones (iPhone, Samsung), Nationwide pickup points | Details ↓ | |
| 8 | Classifieds Marketplace | Used Motorbikes & Cars, Real estate listings | Details ↓ | |
| 9 | Fashion | Budget fashion, International shipping | Details ↓ | |
| 10 | General Marketplace | Discount fashion, Large inventory of products | Details ↓ |
Vietnam Online Shopping Sites Full List
AliExpress
AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries. The store sells electronics, furniture, gadgets, accessories, sports equipment and more.
Best For
- International shipping
- Affordable prices
- Wholesale items
- Monthly deals
- Unique gadgets
- B2C and C2C model
Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.
Amazon
Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories. Their extensive global reach spans over 130 countries.
Best For
- Extensive catalog of products
- International delivery
- Customer support
- Exclusive products
- Digital products (Prime, gift cards)
- Delivery and logistics network
Shopee
Shopee is one of the largest online marketplaces in Southeast Asia with a wide range of product categories. They sell everything from electronics, fashion, furniture, accessories, makeup and more.
Best For
- Monthly deal days (double digit)
- Flash deals
- Fast local delivery
- B2C and C2C model
- Local and international sellers
- User-friendly mobile app
Pro Tip
Watch for special Shopee promotions on double-digit days of the month, such as the 1st of January (1.1 sale). You can pre-apply coupons before the promotion date as they are limited in quantity.
TikTok Shop VN
In 2026, TikTok Shop has become the second-largest e-commerce platform in Vietnam. It is the powerhouse for youth fashion, cosmetics, and viral food trends, offering a seamless 'shop-tainment' experience with aggressive shipping subsidies.
Best For
- Live-stream shopping
- KOL/KOC-led sales
- Gen Z fashion & Beauty
- Stackable shipping vouchers
Lazada
Lazada is one of Southeast Asia's largest online marketplaces, offering a well-curated selection of high-quality products across diverse categories. Some would even say Lazada is the Amazon of Asia, offering everything from high-end tech to everyday essentials.
Best For
- Customer service
- Large inventory of products
- B2C and C2C model
- Monthly deals
- Flash deals
- Competitive Pricing
Tiki
Tiki distinguishes itself from Shopee and Lazada by focusing on 'Tiki Trading' (direct sales) and 100% authenticity. It remains the most trusted destination for genuine books, electronics, and household items in Vietnam.
Best For
- TikiNow (2-hour delivery)
- Premium books & Stationery
- Authenticity guarantee
- High-quality packaging
Thế Giới Di Động
Vietnam's largest electronics retailer. Their online platform is the gold standard for buying smartphones, laptops, and appliances, backed by an unmatched nationwide network of physical shops for easy warranty and pickup.
Best For
- Genuine Smartphones (iPhone, Samsung)
- Nationwide pickup points
- Reliable warranty support
- Home appliance installation
Chợ Tốt
The 'eBay' of Vietnam. Chợ Tốt is the go-to site for buying and selling anything used, from secondhand iPhones and motorbikes to real estate and furniture. It features a robust verified seller system.
Best For
- Used Motorbikes & Cars
- Real estate listings
- Second-hand electronics
- Free local postings
SHEIN
Shein is an online fashion marketplace based in China that has a global reach through international shopping. It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.
Best For
- Budget fashion
- International shipping
- Wide variety of clothing and accessories
- Holiday deals
- Flash sales
- Free returns
- Free delivery (based on order total)
Most orders are shipped from China, so expect potential shipping delays or import fees.
Temu
Temu is a competitor to AliExpress and SHEIN, targeting budget-conscious shoppers. They connect global shoppers with the Chinese marketplace, offering diverse products including fashion, shoes, toys, gadgets, electronics, and more.
Best For
- Discount fashion
- Large inventory of products
- B2C and C2C model
- Flash deals
- 90-day return window on fashion
- Free shipping (standard)
Most orders are shipped from China, expect longer shipping times and potential import duties.
Best AliExpress Tech Deals for Vietnam
Best AliExpress Buying Guides
Start with these popular AliExpress guides for compact tech, portable work gear, and budget-friendly accessories that are often easier to ship internationally.
MLLSE G2 Pro Mini PC (Intel N100)
Check PriceView the 8 Best Intel N-Series Mini PCs →
Baseus 145W Power Bank 20800mAh
Check PriceView the 9 Best Fast Charging Power Banks →These picks focus on compact AliExpress tech categories that tend to be easier to compare, easier to ship, and better value than many local options.
As an AliExpress affiliate, I earn from qualifying purchases.
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Help with picking a store
Budget
For the lowest prices in Vietnam, check out Shopee, AliExpress, SHEIN, and Temu. These platforms are ideal for finding great deals and affordable items.
Product Variety
Shopee, Lazada, and Amazon offer the widest selection of products for shoppers in Vietnam, ranging from electronics to home goods.
Shipping and Delivery
If you need fast and reliable delivery within Vietnam, Shopee, Lazada, Tiki, and Amazon are typically your best options.
Customer Experience
For the best customer service and overall shopping experience, we highly recommend platforms like Lazada, Tiki, and Amazon.
Tips for shopping online in Vietnam
Information is based on typical market practices and is for educational purposes only. Always verify local tax and customs rules before purchasing.
Related Shopping Guides
Last updated: February 15, 2026
This page may include Amazon and AliExpress affiliate links. I earn from qualifying purchases.