6 Best Online Shopping Sites in Turkey (2024)

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Turkey’s e-commerce market has grown significantly in recent years, with a projected market value of over $22 billion by 2025.

Several factors, including increasing internet penetration, rising disposable incomes, and a growing preference for online shopping among Turkish consumers, drive this growth.

If you’re looking for the best online shopping sites in Turkey, here are six of the top options:

1. Trendyol

URL: https://www.trendyol.com
Category: General Merchandise

Trendyol is one of Turkey’s leading online shopping platforms, offering a wide variety of products across various categories, including fashion, electronics, home goods, cosmetics, and more. The site is known for its user-friendly interface, fast delivery, and competitive prices.

Key features of Trendyol:

  • Wide selection of products
  • Competitive prices
  • User-friendly interface
  • Fast delivery
  • Secure payment options

2. Amazon.com.tr

URL: amazon.com.tr
Category: General Merchandise

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Amazon operates a localized store in Turkey, offering the convenience of local delivery. Additionally, customers can opt to order internationally from Amazon.com for delivery to Turkey.

3. Akakce

URL: https://www.akakce.com
Category: Price comparison

Akakce is a price comparison website that helps Turkish consumers find the best deals on a wide variety of products. The site aggregates prices from hundreds of online retailers, making it easy to compare prices and find the cheapest option. Akakce also offers user reviews and ratings to help you make informed purchasing decisions.

Key features of Akakce:

  • Price comparison feature
  • User reviews and ratings
  • Large selection of products
  • Easy-to-use interface
  • Reliable customer service

4. Shein

URL: shein.com
Category: Fashion

Shein is an online fashion marketplace based in China that has a global reach through international shopping.

Shein caters to both men and women, primarily focusing on women.

It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.

In addition to its wide range of clothing, Shein also offers a variety of home goods, beauty products, gadgets, makeup, and accessories.

Most orders are shipped from China, so expect potential shipping delays or import fees.

Shein is known for its:

  • Budget fashion
  • International shipping
  • Wide variety of clothing and accessories
  • Holiday deals
  • Flash sales
  • Free returns
  • Free delivery (based on order total)
  • Localization per region

5. Boyner

URL: https://www.boyner.com.tr
Category: Fashion

Boyner is a leading Turkish fashion retailer with a wide variety of clothing, shoes, and accessories for men, women, and children. The brand is known for its high-quality products and stylish designs. Boyner also has a strong presence in brick-and-mortar retail, with over 200 stores across Turkey.

Key features of Boyner:

  • High-quality fashion products
  • Stylish designs
  • Strong brick-and-mortar presence
  • Large selection of clothing, shoes, and accessories
  • Reliable customer service

6. AliExpress

URL: https://www.aliexpress.com
Category: General merchandise

AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

Check our guide on how to ship Aliexpress to Turkey.

These six online shopping sites offer Turkish consumers a wide variety of products, competitive prices, and reliable customer service.

When choosing an online shopping site in Turkey, it is important to consider your specific needs and preferences.