TOP 15 Online Shopping Sites in Germany

As an Amazon Associate, I earn from qualifying purchases.


Online shopping has become increasingly popular in Germany in recent years, with more and more people choosing to shop for goods and services online.

This is due to a number of factors, including convenience, choice, and price.

If you’re looking for the best online shopping sites in Germany, you’ve come to the right place.

In this article, we’ll take a look at 15 of the best online shopping sites in Germany, covering a wide range of categories, from electronics and clothing to groceries and home goods.

1. Amazon Germany

Website: Amazon Germany
Category: General e-commerce

Amazon needs no introduction. As the world’s largest online retailer, it offers a vast selection of products, from electronics to books and everything in between.

The German version of Amazon provides a localized experience, featuring products specifically curated for the German market.

With convenient international delivery options and a trusted reputation, Amazon Germany is a go-to destination for online shoppers.

2. eBay Germany

Website: eBay Germany
Category: Auction-based marketplace

eBay is an online auction and marketplace where you can buy and sell a wide variety of products.

Bid on unique used or new items in countless categories, such as homewares, fashion, electronics, collectibles, and more.

Shopping tip:

When buying from eBay, always check the sellers’ review scores and feedback to see other customers’ experiences with the seller.

eBay is known for its:

  • C2C model
  • Auction-style bidding
  • Buy now auctions
  • International shipping
  • Buyer protection program
  • Rare collectibles
  • Custom made products

eBay has a localized store in Germany with local sellers and shipping options, but users can also access the global eBay marketplace.

3. eBay Kleinanzeigen

Website: eBay Kleinanzeigen
Category: Classifieds platform

eBay Kleinanzeigen is a local classifieds platform where you can find anything from second-hand furniture to job listings. It’s an excellent place for both buying and selling within your community.

This platform fosters a sense of trust and convenience, making it easy for Germans to connect with local sellers and find unique deals.

4. Otto

Website: Otto
Category: Fashion and home goods

Otto is a well-established online department store in Germany. It offers a wide range of products, including fashion, electronics, home furnishings, and more.

With a commitment to quality and a user-friendly website, Otto is a popular choice for those seeking a diverse shopping experience.

5. Idealo

Website: Idealo
Category: Price comparison and shopping platform

Idealo is the go-to website for price-conscious shoppers. It allows users to compare prices across various online stores, ensuring you get the best deal.

Whether you’re shopping for electronics, appliances, or even travel deals, Idealo helps you make informed purchasing decisions.

6. MediaMarkt

Website: MediaMarkt
Category: Electronics and appliances

MediaMarkt is a leading electronics retailer in Germany. Their online store offers a wide selection of electronics, from smartphones to home appliances.

With competitive prices and expert advice, MediaMarkt is a trusted destination for tech enthusiasts.

7. Lidl

Website: Lidl
Category: Groceries and more

Lidl is a popular supermarket chain in Germany, and their online store provides a convenient way to shop for groceries, household items, and more.

With a commitment to quality and affordability, Lidl is a trusted choice for everyday essentials.

8. Zalando

Website: Zalando
Category: Fashion and footwear

Zalando is a leading online fashion retailer in Germany. It offers a wide range of clothing, footwear, and accessories for men, women, and children.

With a vast selection of brands and styles, Zalando caters to fashionistas of all tastes.

9. Thomann

Website: Thomann
Category: Musical instruments and equipment

Overview: Thomann is a music lover’s paradise. This online store specializes in musical instruments, equipment, and accessories.

Whether you’re a professional musician or a beginner, Thomann offers a comprehensive range of products to suit your musical needs.

10. Saturn

Website: Saturn
Category: Electronics and appliances

Saturn is another prominent electronics retailer in Germany.

Their online store features a wide selection of consumer electronics, including laptops, cameras, and gaming consoles.

With competitive prices and expert staff, Saturn is a go-to destination for tech enthusiasts.

11. iHerb

Website: iHerb
Category: Health and wellness products

iHerb is a trusted source for health and wellness products. From vitamins and supplements to natural beauty products, iHerb offers a wide range of items to support a healthy lifestyle. Their extensive selection and competitive prices make it a favorite among health-conscious consumers.

12. AliExpress

Website: AliExpress
Category: Global online marketplace

AliExpress is a global marketplace where you can find a vast array of products from sellers around the world.

It’s known for offering a wide variety of affordable goods, including electronics, fashion, and home decor.

Shoppers can explore an endless selection of products, often at budget-friendly prices.

Check out our guide on how to ship orders from Aliexpress to Germany.

13. Apple

Website: Apple Germany
Category: Electronics and technology

Apple needs no introduction, and their German online store offers the latest in Apple products, including iPhones, MacBooks, and accessories.

Known for their sleek design and cutting-edge technology, Apple products are a favorite among tech enthusiasts.

14. ASOS

Website: ASOS Germany
Category: Fashion and beauty

Overview: ASOS is a global fashion and beauty retailer known for its trendy and affordable clothing.

ASOS is your one-stop fashion shop for trendy apparel, shoes, and accessories, catering to both women and men.

The shop has an inventory of popular brands including The North Face, Tommy Hilfiger, Carhartt, and Calvin Klein.

Look out for special deals by signing up for their newsletter; one of their biggest sale days is Black Friday.

ASOS is known for its:

  • Street brands
  • ASOS branded clothing
  • Global shipping
  • Regular discounts
  • Youth focus

15. Boohoo

Website: Boohoo Germany
Category: Fashion and apparel

Boohoo is a fashion retailer that focuses on trendy and affordable clothing for men and women.

Their German website offers a wide range of stylish clothing, shoes, and accessories.

Boohoo is a go-to destination for those seeking the latest fashion trends without the hefty price tag.

Here are a few tips for online shopping from Germany:

  • Compare prices: Before you buy anything online, be sure to compare prices from a variety of retailers. You can use a price comparison website like Idealo to compare prices from multiple retailers at once.
  • Read reviews: Before you buy anything online, be sure to read reviews of the product and the retailer. This will help you to make an informed decision about your purchase.
  • Be careful about scams: There are a number of scams that target online shoppers. Be sure to only shop from reputable retailers, and be careful about clicking on links in emails or on social media.
  • Use a secure payment method: When you’re shopping online, be sure to use a secure payment method, such as a credit card or PayPal. This will help to protect your financial information.
  • Be aware of shipping costs and times: When you’re shopping online, be sure to be aware of the shipping costs and times. Some retailers offer free shipping, while others charge for shipping. Some retailers also offer faster shipping options, but these options may be more expensive.