10 Best Online Shopping Sites in South Korea for Foreigners (2024)

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If you’re a foreigner living in the vibrant and dynamic country of South Korea, you’re in for a treat when it comes to online shopping.

Whether you’re searching for the latest fashion trends, electronics, or unique Korean products, the online shopping scene in South Korea has something for everyone.

In this article, we’ll take a look at the ten best online shopping sites tailored to foreigners like you, including the convenience of Amazon’s international shipping option. Let’s dive in and explore the virtual shopping wonderland that awaits!

1. AliExpress


AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model

Interested in ordering from Aliexpress in South Korea? Check out my guide on how-to.


  • Unbeatable Prices: AliExpress is known for its incredibly low prices, making it a haven for budget-conscious shoppers.
  • Extensive Product Variety: Discover a seemingly endless selection of products across numerous categories, from electronics and clothing to beauty items and home décor.
  • Direct from China: Access unique products directly from Chinese sellers, often at lower prices than local retailers.
  • Localized Features: Enjoy a Korean-language interface, customer service, and localized payment options for a seamless shopping experience.
  • Express Shipping: Upgrade to faster shipping options like ePacket or AliExpress Direct to receive your purchases quicker.


  • Longer Shipping Times: Standard shipping can take several weeks, so patience is key.
  • Quality Control: Some products may be of lower quality due to the cheaper prices. Careful research and reading reviews are recommended.
  • Customer Service: While improving, customer service response times may vary depending on the seller.

2. Amazon – International Shipping

Website: amazon.com

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Look for products with the “AmazonGlobal” label for items eligible for international shipping to South Korea.


  • Wide Product Range: Amazon offers an incredibly diverse range of products, from electronics and books to clothing and household essentials.
  • Familiar Shopping Experience: Many foreigners are already familiar with Amazon, making it a comfortable and convenient option for online shopping.


  • Shipping Costs: International shipping fees might vary, and certain items may incur higher shipping charges, potentially increasing the overall cost of your purchase.
  • Shipping Times: Depending on the location and shipping method, delivery times might be longer compared to local e-commerce sites.

3. Gmarket

Website: gmarket.co.kr

Looking for a one-stop shop with an array of products? Gmarket is your go-to destination. This user-friendly platform offers a wide range of categories, including fashion, beauty, electronics, and home essentials. With various payment options and efficient customer service, your shopping experience is bound to be hassle-free. Pro tip: Keep an eye out for their frequent sales and discounts, which can save you a bundle.


  • Diverse Range of Products: Gmarket offers a wide selection of products across various categories, from fashion to electronics, allowing you to find everything you need in one place.
  • Frequent Sales and Discounts: This platform frequently offers sales and discounts, providing the opportunity to save money on your purchases.


  • Complex Navigation: The vast number of categories and products can sometimes make navigation a bit overwhelming, especially for first-time users.

4. Coupang

Website: coupang.com

If convenience is your priority, Coupang has got you covered. From groceries to gadgets, this e-commerce giant offers quick delivery and a vast selection of products. Their “Rocket Delivery” service promises delivery within 24 hours, making it perfect for those last-minute needs. Don’t forget to explore their app-exclusive deals for extra savings!


  • Quick Delivery: Coupang’s “Rocket Delivery” ensures that your purchases are delivered within 24 hours, making it perfect for urgent needs.
  • App-Exclusive Deals: Coupang often offers exclusive deals and discounts for users who shop through their mobile app, providing additional savings.


  • Korea language only: The site doesn’t support English, so you’ll need to enable Google translate

5. 11st

Website: 11st.co.kr

Imagine a virtual department store catering to all your shopping desires – that’s 11st. With a visually appealing website and an extensive range of products, you can easily get lost in the variety they offer. From clothing to electronics and beyond, 11st provides a seamless shopping experience for foreigners, complete with language options to make navigation smooth.


  • Vast Product Selection: 11st’s extensive range of products ensures that you’ll find everything from fashion and electronics to household essentials.
  • Smooth Shopping Experience: The website’s user-friendly design and language options make shopping and navigating through categories a breeze.


  • Less International Focus: While 11st caters well to local customers, its international focus might not be as prominent, leading to potentially limited global product options.

6. YesStyle

Website: yesstyle.com

Fashion enthusiasts, this one’s for you. YesStyle specializes in Korean and Asian fashion, beauty, and lifestyle products. From trendy clothing to skincare must-haves, you’ll find it all here. The site also features a “Korean Beauty” section that showcases the latest skincare and makeup products from South Korea. Embrace the K-wave with YesStyle!


  • Asian Fashion and Beauty: YesStyle specializes in Asian fashion and beauty products, offering a unique selection that might be hard to find elsewhere.
  • Korean Beauty Section: The dedicated Korean Beauty section showcases the latest skincare and makeup products, letting you stay up-to-date with K-beauty trends.


  • Longer Shipping Times: Since many products are imported, shipping times might be longer compared to local online retailers.

7. Goxip

Website: goxip.com/kr

Unleash your inner fashionista with Goxip. This platform is known for its fashion-forward offerings, including both local and international brands. Goxip’s unique feature lets you search for products by uploading photos, allowing you to find similar items effortlessly. Keep an eye out for their curated collections that align with the latest trends.


  • Fashion-Forward Options: Goxip offers a collection of both local and international fashion brands, perfect for those looking to stay on-trend.
  • Image-Based Search: The unique image-based search feature allows you to find similar items effortlessly, making your shopping experience more convenient.


  • Pricing Range: Some items on Goxip might be on the pricier side, which could limit options for budget-conscious shoppers.

8. WeMakePrice

Website: wemakeprice.com

Savvy shoppers who love a good deal will appreciate WeMakePrice. This site is all about discounts and promotions. You can find a plethora of products ranging from electronics to leisure activities, all at wallet-friendly prices. Make sure to subscribe to their newsletter to receive exclusive deals directly in your inbox.


  • Discounted Products: WeMakePrice focuses on providing discounts and promotions, ensuring that you get the best deals on a variety of products.
  • Leisure Activities: This platform offers discounts not only on products but also on leisure activities and experiences, making it a unique shopping destination.


  • Korea language only: The site doesn’t support English, so you’ll need to enable Google translate

9. iHerb

Website: iherb.com

Health-conscious individuals, rejoice! iHerb is your destination for vitamins, supplements, natural skincare, and more. The site offers a wide selection of health-related products, making it easy for you to maintain your wellness routine while living in South Korea. Plus, their global shipping options ensure you can access their products from anywhere.


  • Health and Wellness Products: iHerb is a reliable source for vitamins, supplements, and natural skincare products, catering to health-conscious individuals.
  • Global Shipping: With international shipping options, you can access a wide range of health-related products even while living in South Korea.


  • Limited Product Range: While iHerb is excellent for health and wellness products, its range might be more limited compared to general e-commerce platforms.
  • Potential Customs Fees: Depending on your location and the value of your order, you might encounter customs fees when ordering from iHerb.

10. W Concept

Website: wconcept.com

Elevate your style with W Concept, a high-end fashion platform. Featuring both established and emerging designers, this site offers unique and carefully curated fashion pieces that cater to various tastes. While some items may be on the pricier side, the quality and exclusivity are well worth the investment.


  • Curated Fashion Selection: W Concept offers carefully curated fashion pieces from both established and emerging designers, ensuring a unique and stylish collection.
  • High-Quality Products: While some items might be on the pricier side, the quality and exclusivity of the products make them worth the investment.


  • Higher Price Range: W Concept’s focus on high-end fashion might mean that the price range is not suitable for budget shoppers.

Shopping Tips for a Smooth Experience

  • Language Settings: Most of these websites offer English language options, so make sure to switch to your preferred language for easy navigation.
  • Payment Methods: These platforms typically accept credit cards and various online payment methods. Choose the one that suits you best.
  • Reviews: Before making a purchase, take a look at customer reviews to get a better understanding of the product’s quality and sizing.
  • Shipping: Keep in mind that shipping times may vary depending on the website and your location in South Korea.
  • Sales and Discounts: Stay updated on the latest sales and promotions to make the most of your shopping experience.
  • Amazon International Shipping: Don’t forget that Amazon also offers international shipping to South Korea, allowing you to access a wide range of products from around the world.

Embrace the convenience of online shopping and explore these fantastic platforms tailored to foreigners living in South Korea. Whether you’re seeking the latest fashion trends, top-notch electronics, or health-conscious products, these websites have you covered. Happy shopping!