Business

Essential advice for Start-up Beauty Businesses

March 19, 2019

There is a lot to think about when starting up a hair and beauty business.  Just like with any other sector, you need to undertake a lot of hard work and planning to make sure it goes off as it should.  As it’s most likely something you are passionate about, it can be a lot of fun too. We’ve put together some tips and advice for start-up beauty businesses to help get you on the right track.

Create a Business Plan

The first thing that you need is a business plan.  Typically, you need one for the immediate setting up of the business, year 1, year 3 and year 5.  It’s not enough to just create the plan – you need to regularly review it within those time intervals to make sure that everything is going as it should.  It’s also crucial to have a detailed business plan if you are looking to get some financial investment from an external source.

Selecting the Right Staff

It’s important to remember that your salon staff will be a direct reflection on you.  That’s why it’s important to choose your team very carefully. You can get recruitment agencies that will be able to help find you a match with your company and culture.  There are even staffing agencies that are specific to the beauty industry who are experts at what they do. It might be a good idea to delve into their talent pool and see what they have to offer.

Naming and Branding

The name and branding of your salon is also a critical part of your strategy.  It says a lot about your personality and what kind of company you are.  It’s worth a little monetary investment to make sure you get it right in the first place.  Remember your name and logo will appear on everything from your shop front, to your business cards – so it will be seen everywhere.  

Services and Pricing

It’s vital that you are clear about the services that you are going to offer, and that you are keeping up with the latest beauty trends that are sweeping the market.  Something that’s increasingly popular these days is microblading. So, as part of your overall strategy – you might want to include this in your list of services. If it’s something that’s new to you-you can get microblading training to perfect your skills via the company Ink Defined who have a couple of different course options available. For example, they have a 3 day course for $2300 which covers all the theory and practical that you need to know.

Do a Competitor Analysis

You need to make sure you know who you are up against.  Have a scout about and educate yourself on who is close by, what services they offer, and how much they cost.  Also, check in to see what they are doing in terms of marketing – that will help you find your niche in the market.

If you are starting up your own beauty business – these helpful tips should put you on the right track.  

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