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A Second Chance at Love

August 2, 2018

With divorce rates on the rise, some might think that romance is dead. But, they couldn’t be more wrong. Research is showing that divorcees could be turning to online dating to find their next love and many are remarrying when they think they’ve found the right one. Together with Angelic Diamonds, retailers of diamond engagement rings, we take a look into the world of love for divorcees and older daters…

Older brides and grooms

Divorce rates in the UK are on the rise. There were 106, 959 opposite-sex divorces in 2016 — a rise of 5.8% compared with the previous year. In particular, statistics show that the most significant divorce rate increase occurred in couples over the age of 50. The number of men divorcing aged 65 and over went up by 25%, while women of the same age rose by 38%. But, why do we think this is happening?

As life expectancy is rising, people are living longer, and they have more time to end and form new relationships. It’s possible that, after someone becomes widowed, they still have 10 or 20 years ahead of them and want to share this with someone. People aged 65 and over are also more likely than ever to be working. This means that individuals are able to support themselves financially outside of a marriage and have the confidence to petition for divorce.

So, there is life after love. The number of brides and grooms aged 65 and over rose by 46% between 2004 and 2014. Almost all (92%) of brides and grooms that were aged 65 and over in 2014 had been divorced or widowed and were not experiencing their first marriage. This shows that people are willing to move on after one relationship ends, even if it does happen in later years. There are many singles in this age group too. In fact, the number of women in their early fifties who have never married has increased by 150% in 13 years between 2002 and 2015, and in men, increased by 70%.

Of course, there are many middle-aged couples remarrying too, and with access to online dating, finding someone who they’re compatible with has never been so easy.

Online dating

Online dating now isn’t just for the tech-savvy twenty-something. The median age of the online dater is currently 38 — so it’s clear that mature adults are embracing the trend and jumping on board to finding their special someone. Dating online allows individuals with similar interests, that might not have otherwise crossed paths, to contact each other.

With the rise in smartphone usage, online dating is more accessible than ever through the download of an app. Whilst the search volume for, ‘online dating sites’ dropped by 20% from February 2015 to February 2018, search for ‘dating apps’ rose by almost 50%.

Online dating is viewed as a safe platform for many — with no pressure to meet in real life while allowing you to learn more about one another without speaking face-to-face. For someone who may have been married most of their life and is nervous about meeting new people, this is important.

For older individuals, it can be simply about finding companionship that develops into something more. Loneliness can be an issue for many over 65s and online networking can help. In fact, 12% of over 65s said that they had met someone through an online dating website.

As millennials age, it’s easy to predict that the use of online dating in older individuals will rise. In one study by eHarmony, it was predicted that by 2050, predominantly older people will use online dating. They forecast that the median age of an online dater will rise to 47 and 82% of people will find their partner online.  

Changing opinions

Could it be our changing opinions towards separation that is driving the divorce rate and encouraging a second (or third, or fourth) love? In one YouGov study, which polled 2,000 British people, it was discovered that nearly two thirds of people don’t think that there is a stigma attached to ending a marriage.

At one-time, religious beliefs were more prevalent and it was frowned upon to divorce and then remarry. Couples were expected to spend the rest of their lives with those who they tied the knot with. But now, a mere 4% of people surveyed said that they strongly agreed that divorce is a social taboo. Instead, separation is accepted, and it is normal for someone to begin dating again after marriage.

As we can see, it’s never too late for love! Online dating is making it easier for those who have separated to find someone new. And changing attitudes are meaning that more people are accepting of a second love.



The UK’s changing food trends

December 14, 2017

The UK’s food habits are changing — but how? In this article, lawn dressing retailer Compost Direct discusses Britain’s blossoming love affair with good food.

Organic is on the up

Organic food sales have been growing steadily over the past few years. Now worth a huge £2.09 billion, the market witnessed 7.1% growth in 2016 alone. In fact, organic food and drink now represents a 1.5% share of the total UK market, according to the 2017 Organic Market Report. On a global scale, the UK’s organic market makes up 4% of the $81 billion worldwide organic sales.

The increase in organic food and drink sales can be attributed to a growing awareness of the benefits of fresh, organic produce. Overall, 80% of consumers said they had knowledge of organic food, with 39% buying it on a weekly basis.

It could be argued that this is fuelled by the growth of Britain’s fitness culture, driven by our increasing dependence on social media. As images of toned, healthy bodies litter our news feeds, we’re inspired by self-improvement. Given that organic food is often fresher, containing fewer pesticides and no genetic modifications, it’s the route many people choose as part of living and eating better.

While supermarket and independent retailers have witnessed similar growth rates (6.1% and 6.3% respectively), it’s the foodservice market that has achieved some of the strongest growth. Sales of organic food within the UK’s foodservice market rose by 19.1% in 2016 to be worth a staggering £76.6 million.

Clearly, restaurants, pubs, cafes and food outlets are recognising a change in consumer behaviour. In order to continue to capture sales from increasingly health-conscious customers, outlets must change their menus accordingly, driving the growth of organic food. Many well-known restaurants have made the switch to organic, including Jamie’s Italian, McDonalds and Nando’s.

As outlets change what’s on the menus, wholesalers too must change. Between 2015 and 2016, there were almost 25% more licensed organic wholesalers, responding to the growing demand for wholesome food.

With schools, universities, hospitals and workplaces serving more organic food under the Food For Life Catering Mark, it’s clear that organic is on the rise — and it doesn’t show any signs of slowing down.

The growth of growing your own

Ever since 2007’s recession, we’ve witnessed an increase in the number of Brit’s growing their own produce, in an effort to battle rising food costs. In 2012, for example, the BBC reported that almost a third of British adults grow their own food. A further 51% said in a survey that they would take to the vegetable patch if food prices were to rise further.

More recently, one YouGov report found that 77% of gardeners listed eating produce that they have grown in their own gardens as the main benefit of gardening. What’s more, 44% grow enough fruit and vegetable to share with their friends and family, while over 25% said that growing their own food was now their hobby.

An appetite for recipe boxes

As the growth of e-commerce has proven, we’re always looking for time-saving tips. Our busy lives and dependence on technology has given rise to the recipe box. Pioneered by the likes of Hello Fresh and Gousto, these boxes contain all of the ingredients you need to cook tasty meals, along with instructions on how to do it.

Given the convenience the boxes offer, it’s no surprise that they’ve experienced exceptional success. In 2015, the recipe box industry has achieved some £702 million in worldwide sales. By 2025, predictions estimate that this will grow to £3.8 billion as the market goes from strength-to-strength and more companies emerge.

When you consider that UK households threw away £13 billion of edible food in 2017, recipe boxes — which only provide the ingredients you need for each recipe — seem like a good idea. According to analytics by Cardlytics, spending on recipe boxes grew by 64.6% in the first half of 2016, with the volume of orders increasing by 47.6%.

Naturally, the growth of these boxes spells out trouble for UK supermarkets. Tesco and Waitrose have both launched a recipe kit range within their stores. With Waitrose vowing to make them a permanent part of their range, Tesco is still in the trial stages.

Whether it’s organic food, vegetable patches or recipe boxes, it’s clear that Britain’s attitudes to food are shifting as we strive to eat better as part of our increasingly health-conscious lifestyles.