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Guide for Employers: Boosting Staff Morale in the Workplace

April 26, 2019

There is a current feeling of uncertainly created by the political climate, the economy and even the advancements in technology – that could potentially result in the loss of jobs across the country. It’s important that business owners recognise this and take the necessary steps to promote a positive atmosphere across their workforce. This will help to ensure that staff feel both valued and motivated within their role, increasing productivity levels too.

Workplace culture works hand in hand with office morale. So, the traditional nine-to-five attitude may need to be adapted to help create a better space to work. As the conversation around mental health continues to increase around the world, let’s take a look at what businesses can do to make their office the best place to work…

Mental Health Problems Are Not Going Away

Society has opened up a great deal when it comes to talking about mental health issues across the country. Research has revealed that around 45% of Australians may experience a mental health illness at one point in their lives, which can have a huge influence on our lifestyle – both personally and professionally.

There are many areas that an encounter with mental health issues impact. Anxiety for example, impacts over two million Aussies each year. 4% of people will experience depression on the other hand, 5% of which will be women and 3% men.

In the workplace, 1 in 6.8 people experience mental health problems also. However, figures go on to say that women who are in full-time employment are twice as likely to have common mental health issues than their male counterparts. Studies have shown through a $1 investment into mental health, some Australian businesses have welcomed up to $15 in return. From this great ROI, you can ensure that productivity levels remain high and encourage fewer sick days across your organisation.

Positivity Boosting Posters

Many mental health charities encourage both businesses and schools to invest in ‘positive posters’. Although these may be subjective to the chosen establishment, they’re mostly well-designed posters that promote words of encouragement to help people get through the day with a smile on their face.

This can range from simple text that reads ‘You’re doing great’ to ‘Your work matters and you are valued’. Humorous illustrations that are relatable to both your employees and your business are becoming more popular too – why not create your own mental health mascot? This is something that can definitely bring light to something which is often a brushed over.

Fun Out-Of-Work Events for Staff

Make your staff feel appreciated by arranging events that are either held during the working day or outside of work hours. Not only can this create new experiences for your team, but also allow them to form better relationships with their colleagues which will undoubtedly help productivity in your business.

This can range from taking your staff to participate in competitive events with other businesses in the area (such as sports days and football matches) to regular team meals, quiz nights or trips away. These incentives will definitely improve attitude in your workplace, while making people feel respected in their role – so what are you waiting for?

Workplace Benefits, Beyond a Decent Salary

When someone is applying for a position at a company, one of the first things they will look at is the benefits that you offer. This can persuade someone to join a company or not, so if you’re looking to attract the top talent in your industry, you need to offer them something more than just a competitive salary.

For many businesses, this includes private dental and healthcare, a great pension scheme, regular corporate events, therapy sessions and of course a decent amount of holidays. If you’re not in a position to offer benefits directly from your own pocket, team up with businesses in the area and trade your services. As well as this, many employees like the thought of being able to take the day off work for a mental health re-charge and still get paid – is this something that you could offer?

Internal Incentives for Employees

Just like company benefits, your employees will enjoy any internal incentives that you can offer. This could range from something as simple as Employee of the Month where the winner could receive a voucher for their favourite store or evening the option to allowing them to leave the office an hour early. This will encourage some healthy competition in the office!

Another idea could be writing an entire blog post about them and the great work they do for your company blog, which can then be posted across social media. Staff will definitely appreciate the recognition and share it with all of their friends. Many young companies are also introducing Friday beers and buffet to get the weekend started! There’s a lot to consider…

Clearly, there are a lot of ways that you could boost morale in your office. But the question is, how are you going to do it? Make sure to let us all know.

Bio:

Article provided by Where The Trade Buys Print, a company offering commercial book printing services.

Sources:

https://mindframe.org.au/mental-health/data-statistics

https://premiumhealth.com.au/news-posts/beyond-happiness-true-cost-of-mental-health-on-business/

https://www.mentalhealth.org.uk/statistics/mental-health-statistics-mental-health-work

Business

How to promote your business at key sporting events

April 26, 2019

When you think of Danny Boyle and Shakira, you wouldn’t necessarily think of sport, and how their individual contributions helped form an overall mass achievement. Directed by Danny Boyle, the opening ceremony of the London Olympics in 2012, and the events to then proceed, drew the largest television audience for any sporting event. Likewise, no one will ever be able to erase the feel-good melody of Waka Waka (This Time for Africa) from their memory. This was the first time a World Cup had been staged on the African continent, and it threw up some unforgettable moments, while the final also drew in an incredible one billion viewers from across the world.

Despite the fact the viewer’s undivided attention may be on the field, pitch or track, for businesses, clever positioning of advertising can offer unlimited promotional opportunities – to a worldwide audience. Thanks to the internet, even grass-roots sports at a local level can be viewed throughout the world.

With that in mind, we look at some of the biggest sporting events to have taken place here in the UK in recent times, analysing viewership, and assessing how, for businesses, these events can be like Pandora’s box in terms of opportunity.

Six Nations

England arrived in the Welsh capital full of confidence. Their team had dismantled Ireland in Dublin, and commentators were pointing to the sheer athleticism throughout Eddie Jones’ side. On the other hand, Wales’, despite being unbeaten, hadn’t necessarily hit the ground running.

Half-time came and Wales were trailing, but captain Alun Wyn-Jones dug deep. Dan Biggar came on and delivered a superb cross-field ball, setting up Josh Adams. England’s fate was sealed, and Wales went on to win a third grand-slam under Gatland.

The game, at the Principality stadium, was watched by 8.9 million people at home, alongside the stadium crowd of 74,000. Have you ever considered the sheer amount of advertising that could be fitted into that ground? The billboards surrounding the 120m x 79m pitch are just the beginning. The posts have covers with space for promotion, as do the various 1,131 doors throughout the ground. Similarly, with everything in our lives now having to be instagrammable, selfie frames featured relentlessly, not only in Cardiff, but throughout the entire championship.

Great North Run

Geordie Shore’s Vicky Pattison, singer Olly Murs and Olympic gold medalist Mo Farah were among some of the runners that took part in the 2018 Great North Run. The 13.1-mile event which sees competitors run over the iconic Tyne bridge towards the coastal town of South Shields attracts an average television viewing of 2.9million.

The 57,000 strong army that made the journey, pass by the digital advertising screen run by South Tyneside council. All runners require a printed race number which offers a space for promotional opportunity, as do the bollard signs that pave the way towards the finish line. Sir Mo Farah claimed his fifth successive victory, running over the finish line at 59 minutes and 26 seconds.

North West 200

Northern Ireland’s biggest annual outdoor sporting event, the road-race, which runs through coastal towns of Portrush and Portstewart, attracts crowds of around 100,000, while BBC Sport online streams the festival around the world.

The motorcycle race, dominated in recent years by local men Alistair Seeley and Glenn Irwin, offers a different opportunity for businesses to market their products. The race program, which is available from sellers throughout the week, sells advertising space for companies looking to promote their brands internally to those in attendance at the North-coast.

Alternatively, the race offers a range of locations surrounding the course for branding. Ground banners, lamp-post covers, curb protectors and hay-bail padding, all offer international promotion. Likewise, most riders will sell space for advertising on their bikes, boots, gloves, helmets and leathers.

FA Cup Final

Having your wedding on the same day as the cup final is always a risqué decision. Fortunately for Harry and Meghan, their big day wasn’t out shadowed by the FA Cup final between Chelsea and Manchester United. The royal wedding topped the ratings with a whopping 13.1 million viewers, however, the football, despite being fairly uneventful, did hold its own.

8.7 million tuned into watch Phil Jones bring Eden Hazard down inside the penalty area, before the Belgian covered the spot kick. Just like at the Principality, billboards throughout the ground provide unlimited television access, however with the FA Cup, there was a slight difference. Brent Council, prior to the game, granted permission for 250 illuminated banners mounted on lampposts, guaranteeing significant traffic.

Sport is something that can so easily divide, but in the same regard unite us. The entertainment and jaw-dropping moments provided aren’t the only opportunities that can develop however. As we have shown, these events offer huge potential for commercial gain.

https://www.independent.co.uk/sport/rugby/rugby-union/international/six-nations-wales-vs-england-viewing-figures-bbc-more-than-manchester-united-vs-chelsea-fa-cup-a8796301.html

https://www.worldatlas.com/articles/the-most-watched-sporting-events-in-the-world.html

https://www.six-nations-guide.co.uk/2019/wales-v-england.html

https://www.mirror.co.uk/3am/celebrity-news/great-north-run-olly-murs-13217680

https://www.chroniclelive.co.uk/news/north-east-news/statistics-show-great-north-run-14034967

https://www.southtyneside.gov.uk/article/58875/Digital-advertising

https://www.northwest200.org/wp-content/uploads/2018/09/2019-Sponsorship-Booklet.pdf

https://www.getmemedia.com/ideas/advertising-opportunity-at-the-fa-cup-final-live-at-wembley/cp-media-community-partners.html

Business

How to take your ‘elevator pitch’ to another level

April 17, 2019

Have you ever been asked what it is you do, only to draw a blank?

You might have experienced this recently. And as you try scrape together what it is you want to say, you feel as though you’re piecing together someone else’s life. The issue lies in trying to explain yourself in a way you believe the other person will understand. In your haste, you might misdescribe yourself. Or oversell yourself. Or undersell yourself. Worst of all, you might not make any impression at all.

And that’s a missed opportunity. Which is why you need a good ‘elevator pitch’, to act as a concise explanation of who you are and what you do.

The rules are simple: you must be able to clarify who you are and what you do in the time it takes to scale an escalator. Around 20 to 30 seconds. Sounds easy? It isn’t. You’ll find when writing one out that what you think is important takes you over the time limit. The trick is to be brief, persuasive, concise and accurate. It needs to sell you.

Ask yourself three questions

You only need to focus on three questions for a great elevator pitch:

  1. Who am I?
  2. What do I do?
  3. What can I offer?

Answering these three questions only is the key to being concise. If you try answer more, you’re going to go well over the 30 second rule. What’s important here is the answers you provide and how you dress them up. There are a few ways to do this. Our recommendations are all about making you stand out from the crowd.

Tip #1 Include your skills and certifications

Got skills or certifications? Share them. Are you a project manager, or a certified project manager? Are you an experienced business analyst, or a qualified business analyst with extensive experience? Introducing qualification to your elevator pitch is one of the best ways to make yourself stand out. Those of you who don’t have any certifications or would like to achieve higher level certifications can get started with SkillPoint’s e-learning courses leading to nationally-recognised professionals certifications available for a wide range of professional areas of expertise.

Tip #2 Solve a problem only you can solve

What problem do you solve by doing what you do? When writing an elevator pitch, people can get caught up on what they do. This is a mistake. What you want to do is cover the effect of what you do – the problem you solve. This is what makes you unique.

For example, if you are a cyber resilience expert, you could say you enable businesses to build their capability to resist, respond to and recover from cyber-attacks which are inevitable and happen on a regular basis. If you are a change manager, you could say you enable businesses to adapt, evolve and grow to survive in highly competitive markets. These are both interesting answers.

Tip #3 Leave breadcrumbs

Your elevator pitch will raise questions. You can influence what those questions are by leaving breadcrumbs. The benefit is you can prepare for a conversation after your elevator pitch, something few people actually consider.  

For example, if you are a portfolio manager, you could mention ‘results’ in your pitch but not specify the actual results. You could mention how your experience helped achieve your ‘greatest accomplishment’ but not say what that accomplishment was. Breadcrumbs give you control over the next stage of conversation. True, they might be ignored, but if they’re tasty breadcrumbs they’ll probably get picked up on.

Try applying these three tips to your elevator pitch and see where they take you. Don’t forget to practise saying what you write out loud because it’s all too easy to write in a way you’d never speak to someone.

Business

Starting Your Own Online Business from Home

April 17, 2019

When it comes to earning an income, people have their own ideas on what they would like to do in terms of their career. Some people are quite happy working in a lower-level position while others aim high in terms of position and salary. There are also those who prefer to work for themselves, and this can be a very lucrative option if you are committed and dedicated.

These days you can go online to find criminal records, to shop, or to educate yourself. You can also go online to run your own business. There are various online businesses that you can run from your own home, and some of these can bring in very good money as well as offering convenience.

Some of the Businesses You Can Consider Running

There are a number of businesses that you can consider running from your own home if you have internet access and a computer. Of course, your skills, interests, and abilities will also have to be taken into consideration. You will find that there are some great options, and that you can enjoy a diverse and rewarding career with one of these career options.

One of the things you may want to consider is selling online by setting up your own retail venture. This can make you a very good income over time and you can even do it on a part-time basis to start until things take off. You can set up your retail venture on eBay and you can also have your own website to boost sales and advertise your brand.

Another option for those looking to start their own online business from home is to set up a freelance accountancy service. These days, this sort of service can be provided with ease online, so if you have a head for numbers and you like to work alone, this could be an ideal option for you. Again, it can be very lucrative once you build your business up and you can do it from the comfort of your own home office.

If you prefer writing rather than numbers, you could offer your services as a freelance writer, which is another popular choice when it comes to online work. You can work for clients from around the world and get involved in all sorts of writing projects. You can do this on a part-time or full-time basis, and you can make a very good income doing it.

Enjoy the Freedom of Your Own Freelance Career

By taking advantage of technology in this way, you can enjoy the freedom of your own freelance career without having to spend a fortune setting it up. You can also look forward to the comfort of working from your own home and being your own boss without others to answer to. So, if you want to set out on your own, consider one of the career options above.

Business

Essential advice for Start-up Beauty Businesses

March 19, 2019

There is a lot to think about when starting up a hair and beauty business.  Just like with any other sector, you need to undertake a lot of hard work and planning to make sure it goes off as it should.  As it’s most likely something you are passionate about, it can be a lot of fun too. We’ve put together some tips and advice for start-up beauty businesses to help get you on the right track.

Create a Business Plan

The first thing that you need is a business plan.  Typically, you need one for the immediate setting up of the business, year 1, year 3 and year 5.  It’s not enough to just create the plan – you need to regularly review it within those time intervals to make sure that everything is going as it should.  It’s also crucial to have a detailed business plan if you are looking to get some financial investment from an external source.

Selecting the Right Staff

It’s important to remember that your salon staff will be a direct reflection on you.  That’s why it’s important to choose your team very carefully. You can get recruitment agencies that will be able to help find you a match with your company and culture.  There are even staffing agencies that are specific to the beauty industry who are experts at what they do. It might be a good idea to delve into their talent pool and see what they have to offer.

Naming and Branding

The name and branding of your salon is also a critical part of your strategy.  It says a lot about your personality and what kind of company you are.  It’s worth a little monetary investment to make sure you get it right in the first place.  Remember your name and logo will appear on everything from your shop front, to your business cards – so it will be seen everywhere.  

Services and Pricing

It’s vital that you are clear about the services that you are going to offer, and that you are keeping up with the latest beauty trends that are sweeping the market.  Something that’s increasingly popular these days is microblading. So, as part of your overall strategy – you might want to include this in your list of services. If it’s something that’s new to you-you can get microblading training to perfect your skills via the company Ink Defined who have a couple of different course options available. For example, they have a 3 day course for $2300 which covers all the theory and practical that you need to know.

Do a Competitor Analysis

You need to make sure you know who you are up against.  Have a scout about and educate yourself on who is close by, what services they offer, and how much they cost.  Also, check in to see what they are doing in terms of marketing – that will help you find your niche in the market.

If you are starting up your own beauty business – these helpful tips should put you on the right track.  

Business

How to keep your small business safe from data breaches

March 18, 2019

Just because you are running a small business doesn’t mean you are beyond hackers reach. In fact, small businesses are more susceptible to data breaches and attacks because they are relatively unprotected and unprepared. Unfortunately, data breaches are proliferating daily and many small business owners don’t know how to prevent them. Needless to say, a data breach can have severe legal and financial consequences. Here are 4 best tips to protect your small business from data breaches.

1. Strengthen and change your passwords regularly

The easiest way for a hacker to access your confidential data is by exploiting your weak passwords. Anyone can guess passwords which include your company name, your name, “123456”, etc. Make it a unique combination of uppercase, lowercase, special characters, and numbers. Also, make your employee change their password regularly. Furthermore, you should add Two-factor Authentication for doubling up your business security.

2. Trusted Hosting and Encryption

Troy Gill, manager of AppRiver Security Research stated that businesses should use only trusted Hosting provider. Even if they are popular, make sure that they use encryption for all your site’s data. For all the transactions taking place in your website, ensure that it is secured with SSL/ HTTPS encryption. Also, using End-to-End encryption (E2EE) and Virtual Private Network (VPN) will shield you from many breaching attempts. Encrypt, Encrypt and Encrypt!

3. Secure your hardware too

This is what most companies ignore. Data breaches can easily happen if your servers, laptops, electronic devices, routers, and cell phones are not secure. You are at a big risk. Alarm system and security cameras help, but you need security labels to provide you with an extra layer of security. Such labels are created to protect system/ product tampering and can significantly reduce your business cost in long-run. You can use https://www.seareach.co.uk for all-round protection from tampering and theft.

4. Have the right partners and platforms

Do you have Web application Firewall (WAF) to protect your site against various cyber-attacks like Denial of Service (DoS), Brute Force or Cross Site scripting attack? Also, make sure that the e-commerce platform you use for storing, transmitting or processing payment-card is PCI DSS compliant. Failure to comply by these standards can result in hefty penalties if any data breach occurs. Choose the right partners and the right platform.

5. Be aware of spam and Malware

Phishing attempts are made quite often by attackers to exploit your sensitive data. As per studies, targeted emails are responsible for nearly 30% of security breaches. These emails usually consist of a malicious email attachment which can even track your computer screen or a phishing link to get your login/credit card credentials. Even, Ransomware has been popular since 2016, where the attacker seize your data and ask for a ransom to restore it. Always update your Operating system, install trusted Anti-virus software and back up your file for avoiding data loss.

Business

Reading for entrepreneurs: for a prosperous start-up business

January 16, 2019

Arming yourself with knowledge is paramount when launching a business of your own, but what sources should you seek first, to help stay ahead of the competition?

Beginning with building your knowledge with fundamental aspects, from how to interact effectively in the business world, to making informed decisions that will see your new business go from strength to strength.

Take a look at the recommendations below, from Where The Trade Buys Print, a book printing company for small and large businesses. Their list features some top books you need in your possession if you want your business to flourish in 2019!

The Upstarts

From Brad Stone’s intelligent and insightful book, you’ll learn from two of the globe’s biggest businesses: Uber and Airbnb. You’re now an entrepreneur and this book will help you make a standout brand that people will remember. From how people travel to what they expect from accommodation, Uber and Airbnb are true innovators that have altered consumer behaviour. What can your business do to change the world?

Conscious Capitalism

What is your view on capitalism? This book may help you to develop and question your views on capitalism. Can it actually be a good thing or, is it always just a way for the rich to become richer? This read looks to dispel the theory that capitalism is only for the ‘people at the top’.

Learning to relate better with people you meet in the business world is critical, and a skill you can hone. With details about UPS, Google and Amazon, Conscious Capitalism looks at infusing your business with positivity and a good workplace culture.

There’s a lot to be said for boosting the creativity and innovation within a new tech start-uo. Conscious Capitalism will help you achieve this and steer your business to a positive future that not only turns a profit, but also attracts quality employees who are looking for a positive place to work and develop their skills.

Sources:

https://www.simplybusiness.co.uk/knowledge/articles/2017/08/best-books-to-read-for-small-business-success/
http://www.growthbusiness.co.uk/30-must-read-books-on-business-technology-and-productivity-as-picked-by-entrepreneurs-2552123/
http://uk.businessinsider.com/must-read-tech-books-2017-9?r=US&IR=T/#lean-in-women-work-and-the-will-to-lead-by-sheryl-sandberg-6
https://www.forbes.com/sites/mnewlands/2017/02/24/13-must-read-entrepreneurial-books-for-tech-founders/#1b08967a56b9
https://www.rocketspace.com/tech-startups/top-6-books-for-tech-entrepreneurs
Business

Is it possible to increase sales through visual appeals?

January 16, 2019

Although the death of the high street may be upon us, there is still a lot of opportunity for brands to boost revenue through their retail stores. Don’t be put off with the way some big stores are heading!

When it comes to visual merchandising, this has influenced sales for centuries. However, the problems dominating retail in 2019 make executing a successful visual merchandising strategy especially important if you want your retail brand to survive and prosper.

We’ve created a guide on how you can implement a successful visual merchandising strategy. Want to find out more?

An insight to the retail sector

When it comes to putting a visual merchandising strategy in place for retail businesses, it’s all about creating a smooth customer journey. This includes mapping out the entire shop floor and creating enticing product displays.

There’s a science behind why certain presentations, structures and even colours deliver a better experience than alternative arrangements, and it’s been established that a strong visual display can raise turnover and strengthen your brand; even inspiring customer loyalty in the process.

“Visual merchandising is everything a shopper sees at your store that hopefully leads to a remarkable shopping experience. It is the unspoken language retailers use to communicate with their customers” was one comment from Bob Phibbs from The Retail Doctor.

What do your customers want?

Next year, it’s estimated that retail sales around the world will hit US 27.73 trillion — so there’s opportunities available for you to boost profits, you just need to be clever about it.

What products are most appealing to your customers? A tip here is to go for what you think your customer wants — not needs. According to a study by Raj Raghunathan and Szu-Chi Huang, emotional responses are influential in our purchasing choices — which is why you should focus on giving the customer something to desire.

One way to attract people to come into your store is put your latest products front and centre; this will increase chances of conversions. You could also use outdoor signs alongside these displays to present promotional offers for luxury items that you want the consumer to take notice of — and buy!

Grouping products

The way you group products will have a significant impact on how your customers perceive your brand. A recent report found that exposing your shopper to the maximum number of products is a tactical method when carrying out visual merchandising. However, don’t make your displays look crowded. Utilise different display furniture, such as mannequins, racks and shelves — whichever suits the product you’re merchandising — and bear in mind that focal points boost sales by a reported 229%, so ensure that you effectively direct your consumers when they enter your store.  

There are two main concepts that you should think about when grouping though, but what are they? The Pyramid Principle dictates that you create a triangular display, with the biggest item in the middle and the smallest on the outside — which ensures that your display doesn’t look flat and boring. Instead, it will catch the eye, as the products seem to ‘fall’ down towards the viewer. Equally effective is the Rule of Three. Within this, you create attractive asymmetry that shoppers will find engaging. Apparently, humans see asymmetry as normal — which means they pay less attention. By placing product in groups of three, you can create a noticeable imbalance that forces the eye to take in each product individually, as opposed to the display in its entirety — excellent for effectively advertising each item.

Selecting colours carefully

Contrasting colours at the opposite side of the colour wheel can help grab attention — think black and white or scarlet and jade — but creating a multi-coloured display of uncoordinated colours may turn people away.

Consider a quiet zone

No one wants to feel overwhelmed when their shopping, so always create a decompression zone. This area of a shop is found just a few feet inside the main entrance and is believed by psychologists to elevate a shopper’s mood, acclimatise them to the store’s surroundings and get them ready for the shopping experience.

An effective decompression zone will help transport your consumer from the hustle and bustle of outside to a calmer, more focused environment that encourages browsing. Here are decompression zone tips:

  • Minimum of 10-15 feet.
  • Based at shop entry with a full view of store.
  • Created using contrasting furnishings and colours from outside area to signal new atmosphere.
  • Use mannequins, attractive stands and specialised lighting to highlight your newest ranges.

Did you know that 98% of people turn right after entering a store? This information is extremely useful when it comes to considering a layout. Why not use your decompression zone to create a ‘circulation route’ from the right side that leads around your store for a smoother customer journey? Or, try placing your best products at the right of your decompression zone, if this is the most likely route consumers take.

Considering the senses

You really don’t want to miss out on targeting shoppers’ senses either. Reportedly, 75% of emotions come from smell and our mood is meant to enhance 40% when we detect pleasant aromas. If you run a fragrance, soap or food retail establishment, are you harnessing the power of smell when it comes to merchandising?

If you run a bakery for example, and want to evoke a feeling of warmth, cosiness and home-cooking; ensure that your customers can distinctly smell your products baking from the kitchen by setting up the area to waft aromas into the main shop. Similarly, if your brand specialises in soaps and toiletries, place these strategically around your shop floor to avoid clashing aromas. For example, put all the citrus products together to evoke a sense of energy and rejuvenation and keep these far away from lavender and camomile scents, which are more relaxing.  

Switch things up

You may have nailed the perfect look with your shop floor, but you must consistently change it up so that customers feel refreshed when they enter. A major part of tactical visual merchandising is moving your presentations as new stock comes in. Don’t let customers get bored of visiting you — keep changing things up and you can make it look like you’re constantly replenishing your stock and bringing in new and wonderful items (even if you’re not).

Don’t let your customers think that you’re lazy. Change your visual merchandising displays every month and retain the perception of innovation.

With visual merchandising, you can ensure that your shop offers something engaging to keep consumers interested — so why not start planning out your shop’s next visual merchandising campaign today?

Sources:

https://www.independent.co.uk/news/business/analysis-and-features/uk-retail-sector-sales-ms-use-fraser-trouble-online-amazon-business-rate-a8367081.html