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What influence does print media have on elections?

February 5, 2018

As you’ve probably noticed, we’re living in a digital age. Due to this, print media is often overlooked and is seen as a less effective way to spread a message. But what if we told you that over £15m was spent on print during the 2015 General Election in the United Kingdom?

Direct Letterbox Marketing (DLM), a specialist in door to door leaflet distribution, has investigated further:

Looking back on previous elections

To understand how widespread print media was used, we can look at the spending across the big political parties in the UK. During the 2015 General Election, we found that the Conservative party spent the most money during its campaign — totalling £15.6m.

Labour closely followed by spending £12.1m, Liberal Democrats with £3.5m, the UK Independence Party with £2.9m, SNP with £1.5m, and lastly the Green Party which spent £1.1m.

Of course, some parties had higher marketing budgets than others, but the way they spent was entirely different — each had their own set of priorities that they thought would benefit them in the run up to 10 Downing Street.

The success of print

Research discovered that Labour spent over half of its entire budget on print (£7.4m). This major investment highlights the importance of print media, and the impact it can have on a large audience, and shows that it is still relevant today. One reason as to why Labour spent this amount of money on print media is because 45% of people get their political news from a newspaper — with The Guardian being most popular at 16%.

Was there a reason behind Labour’s lack of focus on digital media? According to YouGov, only 15% of people reported that they received their political news from Facebook and 8% from Twitter — showing that, although the world is going digital, more people trust printed information in comparison to information that is displayed digitally.

In 2017, research showed that Britons trusted the television more than any other media outlet (42%) during the 2017 General Election. Print media came in at 32% whilst social media influenced only 26% of people. With algorithms changing constantly, more people become distrustful towards online social media platforms, as they try to enhance the experience with what they think the user wants to see — not necessarily showing the full picture when it comes to who to vote for. Print media has a duty to be impartial, and give political parties equal space to get their points across — evidently, this isn’t the same case for social media platforms.

The good thing about flyers and posters is that they can be customised to the individual based on where they live. This can help political parties immensely, especially when they’re trying to win seats and help their representative succeed across different authorities. But what are the common methods that political groups use when advertising in print?

Campaigners can create leaflets based on topical local issues. For example, if there was an area in which more schools were facing closure, they would capitalise on this and address it in their flyer, reassuring potential voters about what they would do to fix that issue.

Or, if the party is not currently in control of that area, they could blame the problems on another party. Politics is a difficult game, but influencing an audience can be easy. There’s a huge misconception that print media is dying — but it’s not going anywhere and the influence it has on an audience is recognised by anyone working in business.



SEO Basics: How to Make Your Website Google-Friendly

January 27, 2018

Having a website does not guarantee your business will be successful or achieve its full financial potential if you don’t have search engine optimization (SEO).

With Google being the most popular search engine, you have to create a high-quality website that is SEO friendly, which in turn makes it Google friendly.

You can make your site Google friendly by following these steps.

SEO Basics

Some people thing SEO simply means using a few keywords a lot, which isn’t true. The first order of business is making sure your keywords fit naturally instead of forcing it.

You should also have a short, attention-grabbing headline that include your main keyword.

Make sure you put your keyword close to the top your webpage at least once. You should also use the keyword a few times in the rest of the page in different variations.

These days, Google’s focus is on useful content that is consistently updated. The content also has to be relevant.

Before Google recommends your website to their users, they need to know that it is a legitimate website with something to offer. Post new content on your website everyday if you want to be taken seriously.

Another thing to remember is that your website is viewed by real people who will also read the content on the page so make sure whatever you put there can be read easily and flows naturally. if your visitors can’t understand what you’re trying to say, they won’t be return to your site, which will impact your business and Google search ranking too. You need to make your content Google friendly as well as people friendly.

Using the Right Keywords

As previously mentioned, using keywords matter with SEO, but you can’t use just any keywords. In fact, if you optimize your website with the wrong keywords, even if it is related to your field, you would have wasted your time.

You will have to figure out how people are searching for information then use it to tailor your website.

Let’s say your niche is MMA, The keyword “MMA beginners” results in just 3,000 to 30,000 searches per month in the U.S, but “MMA for beginners” has 80,000 to 400,000. This shows you that you need to optimize your webpage for MMA for beginners.

You can search for the right keywords using Google adwords.

The great thing is you can do all of this on your own if you don’t want to spend money to hire a professional to do your website design. But if you can afford it, it is always better to let the professionals do the hard work for you.


GDPR and the Legal Sector

January 18, 2018

On the 25th of May 2018, the General Data Protection Regulation (GDPR) will be introduced as official legislation by the European Union. Although Britain has decided to leave the EU, this is a piece of legislation that the British government will likely be adopting after Brexit. It’s important for those operating in the legal sector to have a clear understanding of what GDPR is, how it could impact them and what they can do to prepare for it. For this reason, we’ve teamed up with personal injury experts, TRUE Solicitors LLP, to find out more.

What is GDPR and how will this have an impact in law?

In summary, GDPR has been a piece of legislation that has been in preparation for four years. Only getting the go-ahead in 2016, it sets to create a framework that will determine how data is currently used, as the amount of data we handle continues to grow with the advancements in technology. When this piece of legislation was announced, it was said that it would only impact huge organisations like Google, Facebook and Twitter — but this isn’t the case.

Those working in law will be familiar with the Data Protection Act 1998, however, once GDPR is implemented, this will be suspended. Law firms are controllers and processors of their clients’ data, meaning it is crucial for them to abide by the rules. If businesses do not comply with this new legislation, they can face significant penalties — an example of this would be a monetary penalty of 4% of turnover, something that all firms will wish to avoid.

There will be a definite impact on the legal sector once this new legislation is introduced, and the changes could make or break a firm. This is one of the main reasons why law firms need to prepare themselves for the changes now rather than later — for their own protection and the protection of their clients.

Law firms handle a lot of personal data for their clients, and GDPR makes it an easier process for clients to claim compensation against firms that breach GDPR. This means that law firms should reassess their security policies and update any security systems they have in place to ensure the risk of any data breach is minimised.

How to prepare before implementation

There are many ways that a law firm can be prepared for the introduction of GDPR. This all starts with acknowledging the legislation — even though the UK plans to leave the European Union, this doesn’t mean that you should ignore the fact that we will still be in the EU when this legislation is introduced and that GDPR will likely be adopted by the British government after Brexit.

Firms should carry out regular assessments that will look at your current data protection measures and then come up with ways that will comply with GDPR once it is introduced to make sure that all your data is protected with no risk of any breach of GDPR.

Review your ongoing contracts and company policies to make sure that they are in line with the data protection framework. If you have a third party that helps monitor your data, you need to make sure you outline what they can and can’t do with it. Also inform them that they must notify you immediately of any suspicion of data breaches. Update your staff data protection policies to meet new requirements, too. There are certain organisations that must have a designated Data Protection Officer under the legislation, however even if you do not require one under the regulations you should consider whether your firm should have one in any event in order to protect the company and its clients.  

Training is a key aspect that law firms need to look at when it comes to GDPR. Make sure that staff are aware of the risks, the consequences of breaches and how they can prevent any mishandling of data. It might be useful to do this in one-to-one sessions where you can directly specify how data protection relates to their role within the business.


How to start a home business

January 13, 2018

For many people, working part-time or full-time at home can be an attractive option, whether you’re trying to earn extra money or start a new career. However, starting a home business, as with any other business, requires a considerable amount of planning and personal commitment. You will have to plan your strategy, solve the small details and then strive to succeed. Fortunately, using your home as a work environment, you will avoid some of the costs and difficulties involved in traditional businesses, such as renting a commercial space and meeting certain authorization requirements.

Decide your type of business

Evaluate your talents. Keep in mind that there is a big difference between the talents and the things that you enjoy. Just because you enjoy something does not mean you can turn it into a business. Think of the skills or hobbies in which you are better than anyone else. Your business can also be based on a professional skill that you have developed or in which you have prepared.
Make sure this is also something you enjoy doing. You will invest a lot of time in the creation and direction of this business, so you have to be able to tolerate it.

You must know your competition

If you plan to work at home locally, check out other businesses in the city that offer the same services or products. You’ll have to find out if there’s enough business left for you in your area. If you plan to work online, you have a very saturated market in front of you in most cases, so you will have to find a way to differentiate yourself from the competition. In any case, be sure to check and analyze the prices of the competition. If you can offer the same product for less, you may be able to attract some of your customers.

Understand the needs of the market

Listen to what people say and what they need in the area. If something you mention is one of your interests and you are good at it, you should definitely try it. This applies locally, but also to online businesses. Every good business idea satisfies a need in the market.

Consider some of the most common ideas

If you can’t think of any business idea, think about some of the proven types of home business. Some highly lucrative home business ideas include tutoring, tax preparation, business training, counseling, marketing consulting, accounting, web design, interior design, dance instruction, service of news, the service of revision and the service of writing of resumes. These home business ideas only require your personal skills instead of big investments.

Find out if you can make this business profitable

How much will people pay for your services? Can you get a good income with this business? Many people see astronomical figures in their futures until they take the time to determine their earnings. Make sure to consider how much time you can reasonably devote to your business and how much profit you can get back for your time and money investment. In some cases, a good business idea, in theory, may actually be unprofitable. You can also consider such additional funds and if you have a bad credit history, unsecured loans for bad credit can be considered.


The Power of Sponsoring an Organization

December 20, 2017

When your company is reviewing its marketing campaign, it should be thinking about the huge benefits that sponsoring an organization can have. Sponsorship is still in its infancy in some countries, but it is growing fast because of the ways it can help not only the sponsoring company but also the organization you are supporting. There are many ways to sponsor something; it can be an event, a single campaign or a long-term relationship with a specific organization.

What is Sponsorship?

Sponsorship is the financial or in-kind support of an activity or organization which is used to achieve certain business goals. It is not the same as advertising because while that is more about promoting the company, sponsorship is about promoting a company along with an organization. Many events and societies seek sponsorship from companies to help raise its profile while helping to offset some of the costs involved. In return, the sponsor gets lots of advertising opportunity and a rise in credibility and status in the community.

Enhancing Image and Attitude

There are many ways a company can benefit from sponsorship, in fact, even just one event, can achieve several goals for a company. It can enhance the image and reputation of a company among its customers and target audience. It can have an even more profound effect if the event or organization links in with the products or services the company offers. For example, if a sportswear company supported a sports organization, then sports fans and their demographic would be exposed to the company, hopefully driving authority, visibility and sales.

Driving Sales

Another area where sponsorship helps is driving sales for your company. Partly, this is due to the heightened profile your company will achieve, but it is also because of the brands associated with events and organizations. By sponsoring, they are creating loyalty among their customers and target market that will lead to increased sales.

Differentiating from Competitors

Your competitors may also be using sponsorship to help their company, though you will both be working with separate organizations. That means you will be getting access to different potential customers and different organization supporters. That could make a big difference in your long-term strategy with your competitors.

How Can Sponsors be Seen?

There are many ways that a sponsor can show their support for an event or organization. Apart from having banners and posters, you also want things that people can take away with them and keep after the event. You can have pens and leaflets made up, as well as customized pins. Lapel pins are hard wearing and will remain a reminder to those who wear them to the event and your company. These pins are ideal if you’re sponsoring a sports team, a university, school or even a fraternity and sorority.

By sponsoring an organization, whether it’s a local or global sports team, a school or even sponsoring the people who work within your company, you can increase visibility, authority, sales and interest. Be original in your sponsorship, think outside the box, and let your business seem creative. The more creative you are, the more interest you’ll generate.


A job application letter – know how to write it

December 20, 2017

At some point or other, you need to apply for jobs, be it as a fresher entering the workforce or an experienced professional seeking a change. And when you do, how to ensure getting an interview when you will be applying along with the multitudes who do the same for the position?

You can achieve this by writing a cover letter that sets you apart. This is because it is the job application letter that will introduce you to the employers and it would be an advantage to create a good impression.

The job application letter

A job application, also known as the cover letter, is usually sent along with the resume when applying for a job. Unlike the resume that talks about your previous work experience history and offers an outline of accomplishments and skills, a job application letter is more about explaining to the employers why you are the best fit for the said job.

Know the proper format, font, and length

Using fonts like Arial, Times New Roman or Calibri will make the letter look professional. The ideal font size is between 10 and 12 points. While it’s vital that you keep the letter brief, not more than one page, use of 1’ margins, single-spaced writing with a space between different paragraphs and left text alignment is also necessary to make the application letter look neat.

Things that should be there in it

Begin the letter with both you and employer’s contact details, date of application, followed by a polite greeting or salutation with the person’s last name. Next, proceed to the body of the letter, and in the first paragraph mention the job and where you saw its ad. The second section, the most crucial one, should include how and why you think you can be the right candidate for the job. And the last paragraph will be all about thanking the employer followed by a complimentary closing or signature with date.

Proofread the letter and edit where necessary

Once you’re done writing, it’s time for proofreading the job application letter thoroughly and minutely. An application letter full of grammatical or format error is the last thing you can want as it is sure to give a poor impression about you to the employers. Remember, the job letter should be brief and written in a way that can sell you as a potential candidate for the job position. Therefore, read the letter carefully, and edit the portions that seem necessary as a part of job application review process.

The first impression is not the last impression but is a lasting impression indeed. And since the job application letter is a primary piece of document that conveys your personality to show off your potential as a suitable employee, creating a proper version of it is crucial.  An error-free strategically written job application letter can do a lot in creating a positive impression on the employers which can prove to be helpful during the interview.


5 Ways to Protect Your Business

November 8, 2017

So, you’ve taken the first step to becoming an entrepreneur and launched your business. You’ve poured hours of your time into your startup and have fought tooth and nail to get it off the ground. While you should be celebrating your success, you also need to think about how you will keep your business safe from cyber hackers, property damage and slander.

It’s never pleasant to plan for a worst case scenario – especially when it involves something as personal as your first business venture – but safeguarding your company is vital if you want to ensure growth and stability. With this in mind, here are five ways to protect your business.

Get Insurance Coverage

Even small companies need insurance, but the many different types of coverage can be confusing to new business owners. Put simply, general liability insurance will cover physical damage to your business property, whereas professional liability cover will protect your business from claims of negligence. You may also wish to consider a business owner’s policy for general coverage that includes any valuable business equipment as well as your premise itself. For further information and specialist business insurance, you can contact Bluedrop Services.

Install Anti-Virus Software

Anti-virus software is easy to use and will help protect your business against cyber attacks. Cyber attackers use malware to infiltrate a business network through emails, spam messages, and pop-up information. Regardless of how much profit you are making, your data is confidential, so you need to use appropriate protection software at the very least to ensure your information remains protected. For more information about anti-virus software and cyber attack protocols, consult your local online security specialist.

Understand Your Assets

Understanding your business’s assets and investments will help keep your profit in line. According to Bill McBean, author of The Facts of Business Life, new companies should put protecting their assets above all else and educate themselves as to what those investments represent. If you don’t, you could face financial pain down the line.

Prevent Failure

As well as preventing costly court fees and cyber attacks, you also need to think about protecting your business from failure. Considering that only around 30% of new businesses make it to the ten-year mark, this is easier said than done, but there are several steps you can take to increase your chances of success. As well as taking control of your business operations and keeping an eye on your assets, you also need to keep abreast of marketing trends to make sure your business stays current. If you find the world of Internet marketing overwhelming, you might want to consider bringing in an expert to help you expand your outreach.

Make Safety a Priority

Stepping out into the world of entrepreneurship is an exciting time, but the physical, financial and virtual safety of your organization should be your primary concern. Take steps to protect your business by taking out insurance coverage, using anti-virus software and protecting your assets to help you thrive.


Drive Your Career with a Business From a Van

October 19, 2017

Has your current career route hit a roadblock? Are you tired of your typical 9-5 job and looking for a new career adventure? If you have your own van, then you’ll be excited to hear that there are so many types of businesses using Commercial Vans that you can get involved in to reinvigorate your working life…


According to Mintel’s Courier and Express Delivery UK 2017 report, there were 2.8 billion packages and parcels delivered across the UK in 2016 — up 65% from the 1.7 billion recorded in 2012. What’s more, 87% of Brits sent or received a parcel in the six months leading up to July 2017. It’s clear to see that courier and express delivery services are in demand throughout the UK.

Expected day-to-day duties

  • Plan routes and sort packages into the most effective order of delivery.
  • Collect the schedule of pick-up points and delivery addresses from a depot.
  • Research the quickest route to delivery addresses.
  • Sign for any packages that are picked up.
  • Get signatures when delivering packages.
  • Ensure paperwork and delivery records are kept up-to-date.

Entry & skills required

  • English and Maths skills are required to keep records of delivery and expenses.
  • A driving licence that matches the vehicle you’ll be using as a courier.
  • Exceptional driving skills.
  • An excellent road sense.
  • Being able to work to tight schedules.
  • The ability to read maps.
  • The ability to plan effective travel routes.

Average salary

According to Totaljobs, in a sample size of 152 people, the average salary for a courier job is £21,000.

Average working hours

Couriers can expect to work between 30 and 40 hours per week.

Number of jobs available

As of September 6th 2017, Indeed had advertisements for 3,551 courier jobs across the UK.


The UK’s construction scene is currently experiencing a skills shortage, with a study by the Federation of Master Builders suggesting that this issue has spread beyond bricklayers and carpenters to also effect the plumbing trade. Are you willing to answer the country’s call for more plumbers?

Expected day-to-day duties

  • Measure and plan to provide customers with accurate cost and time estimates.
  • Cut, bend and join both pipes and their fittings.
  • Install water, drainage and heating systems.
  • Install and repair domestic appliances, including washing machines and showers.
  • Install weather-proof materials, joints and flashings around a property’s roof, chimney and walls.
  • Find and then fix faults with a property’s plumbing system.
  • Conduct emergency call-outs for issues such as boiler breakdowns and blocked drains.
  • Service gas and oil-fired central heating systems and radiators.

Entry & skills required

  • GCSEs (or equivalent) which are at grades 9 to 4 (or A* to C) in English, Maths and Science.
  • An industry-recognised qualification — for example, either a level 2 or 3 Diploma in Domestic Plumbing and Heating.
  • Be qualified to work on gas-related units at level 3, for roles which will involve work with domestic gas heating systems.
  • The ability to follow technical drawings and plans.
  • The ability to follow safe working practices.
  • Customer care skills.

Average salary

According to Totaljobs, in a sample size of 60 people, the average salary for a plumber is £31,787.

Average working hours

Plumbers can expect to work between 37 and 40 hours per week.

Number of jobs available

As of September 6th 2017, Indeed had advertisements for 2,204 plumber jobs across the UK.

Street food trader

Foodservice researchers Santa Maria’s What’s Next in Street Food report has revealed that the average spend on street food was £6.50 in 2016, which is an increase of 30% compared to two years previously. With the percentage of consumers eating street food between two and three times a week also increasing from 20% to 25% over the same period, there’s plenty of reasons to get involved with this dining experience.

Expected day-to-day duties

  • Drive a mobile street food unit to venues and set up the stall.
  • Prepare and cook food to a high standard.
  • Handle raw food in a safe manner.
  • Serve customers in a manner that encourages repeat business.
  • Stock up on food ingredients and drinks as and when required.
  • Ensure the work area is always kept clean, tidy and in a safe condition to have food on it.
  • Work out finances of the business.
  • Establish effective marketing strategies for the business.

Entry & skills required

  • A food hygiene qualification.
  • Registration with a local Environmental Health Department.
  • A Street Trading Licence, though this isn’t essential if you’re only working at events on private land.
  • Registration with HM Revenue and Customs.
  • Food safety assessment.
  • Health and safety assessment.
  • Fire safety assessment.
  • Control of substances hazardous to health (COSHH) assessment.
  • Gas and electrical safety certificates.
  • Public liability insurance.
  • Employers’ Liability insurance, when staff are employed to work on a stall.
  • The ability to prepare food safely and effectively.
  • Customer service skills.
  • An appropriate driving licence to drive the vendor from site to site.

Average salary

It is very difficult to work out the average salary of a street food trader, as income will vary depending on the working hours, location, type of food and how much food is sold from the stall.

Average working hours

Average working hours can change week to week, though a competitive street food trader should aim to trade similar hours to neighbouring stalls. The amount of hours worked can change depending on when markets, festivals and appropriate tourist events are taking place, though expect to work throughout weekends and public holidays to remain competitive.

Number of jobs available

As of September 6th 2017, Indeed had advertisements for 5,329 street food jobs across the UK.

Mobile dog groomer

According to research by, Brits spent £7.16 billion on their animals last year — up 25% from 2010, and factoring in the costs of pet pampering services. When you also consider that 8.5 million of the estimated 54 million pets in the UK as of 2017 are dogs, a career switch to becoming a mobile dog groomer suddenly makes a lot of sense.

Expected day-to-day duties

  • Follow standards in regards to how different breeds of dog should look.
  • Shape a dog’s coat using electric clippers or a stripping knife.
  • Shampoo and then dry a dog’s coat.
  • Trim a dog’s coat using scissors.

Entry & skills required

  • Experience with dogs, which can be gained by…
  • Carrying out voluntary work with dogs, such as at kennels.
  • Gaining work experience with a qualified and experienced dog groomer.
  • Undertaking a basic animal care course either at a private training centre or college.
  • The ability to handle dogs in a manner that is firm yet gentle.
  • Know how to calm and control nervous dogs.
  • Communication skills.
  • Customer care skills.

Average salary

As a guide, the National Careers Service states that a beginner dog groomer can expect to be earn a salary of between £13,000 and £14,000 a year. This can rise to between £16,000 and £19,000 once experienced, and then £20,000+ when highly experienced.

Average working hours

Dog groomers can expect to work 35 hours a week.

Number of jobs available

As of September 6th 2017, Indeed had advertisements for 219 dog groomer jobs across the UK.

Painter & Decorator

The average Brit will redecorate their home 36 times during their lifetime, as research by Anglian Home Improvements has suggested – with jobs within the home usually taking 18 days to finish and each task typically leading to three arguments. Become a painter and decorator and you should be able to reduce the stress among households throughout the nation.

Expected day-to-day duties

  • Measure surface areas to work out how much paint or wall covering is required to complete a job.
  • Prepare all materials for a job.
  • Mix paint so that it creates the shade requested by the customer, possibly with the use of computerised colour-matching equipment.
  • Strip old wallpaper and layers of paint in an effective manner.
  • Be able to cover surfaces with primer and an undercoat in an effective manner.
  • Apply coats of paint effectively.
  • Hang wallpaper effectively.
  • Add special finishes to a job, such as glazes or marbling.
  • Fill holes and cracks in a manner that ensures surfaces are always level.
  • Ensure a space is tidy once a painting or decorating job is complete.

Entry & skills required

  • A Construction Skills Certificate Scheme (CSCS) card is required to work on most building sites.
  • Practical skills.
  • Attention to detail.
  • The ability to thoroughly follow the instructions of a job.

Average salary

According to Totaljobs, in a sample size of 60 people, the average salary for a painter is £26,406. Meanwhile, in a sample size of 36 people, the average salary for a decorator job is £22,492.

Average working hours

A painter and decorator can expect to work between 35 and 40 hours per week, though overtime may be required to meet an agreed deadline.

Number of jobs available

As of September 6th 2017, Indeed had advertisements for 1,902 painter and decorator jobs across the UK.