Building your business and getting it recognised isn’t easy, especially if you don’t have much to spend on advertising and marketing strategies. A record 5.5 million private businesses launched in the UK last year, according to the Department for Business, Energy and Industrial Strategy, which means you’re up against more competitors than ever.
If you’re looking to advertise your brand and services, but don’t have much to spend, why not create a brochure? Specialist printing company, Where The Trade Buys, explains here how you can get cost effective, professional brochures to boost your brand and advertise what you have to offer.
What do you want to say?
To start, you need to hone in on exactly what you want people to learn from your brochure. Are you introducing the entire brand or just promoting a new service? Stuffing your brochure with unnecessary copy looks unprofessional and discourages people from picking it up. So, keep your content simple and your message clear — but don’t forget to include your company logo, contact details, and key marketing message. In fact, you can also save money being cut-throat with your copy, as this means you’ll need fewer pages.
Nobody wants to see a typo in a professional brochure. So, check all the images, copy and overall design before you send it off to print. Otherwise, you might have to spend double with reprints.
A major decision that can affect your overall brochure price is which paper stock you choose. You don’t have to blow your budget on selecting the premium paper when other varieties will more than do the job. For example, an informal brochure doesn’t have to be elaborate and generally requires a relatively thin and less expensive paper stock. But, if you’re targeting a high-end corporate conference, you might want to invest in a higher-quality to make the best impression.
Finish and binding
You have lots of options when it comes to perfect bound book printing, including multiple finishes to give the ideal look for your brand and customers. Saddle-stitched brochures are a sleek way to present your corporate brochure to your audience, because they’re generally finished with a gloss or silk lamination. Although, the Scodix finish is also effective and isn’t too costly. Casebound book printing is more expensive than many others, but is popular for delivering stunning quality. Then again, PUR is a more affordable, high-end binding option that is perfect for pitch documents and coffee table brochures.
Your marketing strategy will take a serious hit if your brochures aren’t decent quality and attractive. Brochure dimensions and the quantity of information can influence the chances of people reading it, as well the final price. So, while it’s tempting to cram as many details on a small brochure to save money, you don’t want to make it look untidy. Think of what you really want to say and select the right size for your message.
Finally, you need to consider how many brochures to order. You don’t want a surplus that just wastes money and takes up office space, then again, you don’t want to run out. Requesting more pages means you pay less per brochure, but there’s no point paying for copies that you don’t need. So, it’s worth checking price guides before you place an order to decide on a short, medium or long run.
Should you digitalise your brochure?
What about taking it one step further? Getting your brochure online lets potential customers download it as a PDF for no additional cost to you or them. Effectively, you can have both printed brochures and e-brochures without spending more money, so it’s a good way to maximise your marketing strategy.
Consider these pointers when you kick-start your next marketing campaign.