9 Best Online Shopping Sites in Europe (2024)

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This guide outlines Europe’s top online shopping platforms, helping you find the right one for your next purchase.

From tech-savvy seeking cutting-edge gadgets to bargain hunters searching for hidden deals.

1. Amazon

URL: amazon.com, amazon.de, amazon.co.uk

Category: General Marketplace (Vast Variety of Products)

Amazon is widely recognized as one of the largest e-commerce platforms globally, boasting an extensive selection of products across various categories.

Their extensive global reach spans over 130 countries, in regions such as Africa, the Middle East, the Americas, Australia, Asia, the Pacific, and Europe, and they provide international delivery services.

Amazon is known for its exclusive products, including its Eco and Alexa smart home range.

Amazon is known for its:

  • Extensive catalog of products
  • International delivery
  • Customer support
  • Exclusive products
  • Digital products (prime/gift cards)
  • B2C and C2C model
  • Delivery and logistics network

Check out my guide on how to get your Amazon order delivered internationally to Europe.

amazon germany - select address

2. eBay

URL: ebay.com, ebay.de, ebay.co.uk

Category: Auction & Marketplace (New & Used Products)

eBay is an online auction and marketplace where you can buy and sell a wide variety of products.

Bid on unique used or new items in countless categories, such as homewares, fashion, electronics, collectibles, and more.

Shopping tip:

When buying from eBay, always check the sellers’ review scores and feedback to see other customers’ experiences with the seller.

eBay is known for its:

  • C2C model
  • Auction-style bidding
  • Buy now auctions
  • International shipping
  • Buyer protection program
  • Rare collectibles
  • Custom made products

eBay has localized stores in Europe, such as Germany and the UK.

ebay homepage


URL: asos.com

Category: Fashion (Women’s, Men’s, & Kids’ Clothing)

ASOS is your one-stop fashion shop for trendy apparel, shoes, and accessories, catering to both women and men.

The shop has an inventory of popular brands including The North Face, Tommy Hilfiger, Carhartt, and Calvin Klein.

Look out for special deals by signing up for their newsletter; one of their biggest sale days is Black Friday.

ASOS is known for its:

  • Street brands
  • ASOS branded clothing
  • Global shipping
  • Regular discounts
  • Youth focus

4. Aliexpress

URL: aliexpress.com

Category: International Marketplace (Direct from Chinese Sellers)

AliExpress is a global marketplace from China that offers a vast inventory of products produced in China and surrounding countries.

The store sells electronics, furniture, gadgets, accessories, sports equipment and more.

With its vast selection of products and multiple shipping options, AliExpress is an affordable option for international shoppers.

Most orders are shipped from China, so expect potential shipping delays and import fees. Make sure to check delivery estimates before placing your order.

AliExpress is known for its:

  • International shipping
  • Affordable prices
  • Wholesale items
  • Monthly deals
  • Unique gadgets
  • B2C and C2C model
aliexpress international


URL: shein.com

Category: Fashion (Women’s Clothing & Accessories)

Shein is an online fashion marketplace based in China that has a global reach through international shopping.

Shein caters to both men and women, primarily focusing on women.

It offers styles for every occasion, including casual wear, beachwear, shoes, sportswear, and more.

In addition to its wide range of clothing, Shein also offers a variety of home goods, beauty products, gadgets, makeup, and accessories.

Most orders are shipped from China, so expect potential shipping delays or import fees.

Shein is known for its:

  • Budget fashion
  • International shipping
  • Wide variety of clothing and accessories
  • Holiday deals
  • Flash sales
  • Free returns
  • Free delivery (based on order total)
  • Localization per region
shein - interntional shop

6. Temu

URL: temu.com

Category: General Marketplace (Direct from Chinese Sellers)

Temu is a competitor to Aliexpress and SHEIN, targeting budget-conscious shoppers.

They connect global shoppers with the Chinese marketplace, offering diverse products, including fashion, shoes, toys, gadgets, electronics, and more.

For grabbing deals, look out for monthly promotions, fash deals, and collectible discount coupons.

However, most orders are shipped from China, except for longer shipping times and potential import duties.

Temu is known for:

  • Discount fashion
  • Large inventory of products
  • B2C and C2C model
  • Flash deals
  • 90-day return window on fashion
  • Free shipping (standard)
temu international

7. Etsy

URL: etsy.com

Category: Handmade & Vintage Goods

Etsy is your go-to marketplace for finding custom, handmade crafts from artisans around the globe.

You’ll find everything from custom posters, pottery, wedding attire, furniture, jewelry, clothing, and more.

Etsy is a great option if you want something customized and personalized to your style that you can’t find on a larger platform like Amazon.

With Etsy products, check the full product descriptions and preview customer feedback on the seller and product before committing to a purchase.

Etsy is known for its:

  • Custom/personalized/handcrafted products
  • Unique finds
  • Global shipping
  • C2C model
  • Marketplace to support small businesses
  • Ethical and sustainable products
etsy international

8. Zalando

URL: zalando.com

Category: Fashion & Shoes (Brands & Own Label)

Fashion with a European flair? Zalando is your destination.

Featuring a curated selection of top designer brands alongside its own label, it caters to the younger generation with a large selection of brands, including Calvin Klein, Nike, and Coach, to name a few.

With its international delivery, competitive pricing, customer service, and multiple delivery and payment options, Zalando is a great option for fashion within the European market.

Zalando is known for its:

  • Wide selection of fashion brands
  • Free shipping and returns
  • 100-day return policy
  • Frequent sales
  • International reach
  • Multiple shipping and payment options

9. IHerb

URL: iherb.com

Category: Health & Wellness Products (Supplements, Vitamins, Natural Foods)

Wellness enthusiasts take note! IHerb is your haven for high-quality supplements, vitamins, and natural food products.

Committed to quality control and offering competitive prices, it ships internationally with various options. Whether you’re seeking organic protein powder or herbal remedies, IHerb offers a diverse selection.

Choosing the right store

Understanding your needs and preferences is key to picking the perfect platform in Europe’s vibrant online shopping landscape. Consider these factors:

Budget: Aliexpress, Temu, SHEIN offer budget-friendly options for bargain hunters, while ASOS, Zalando and Amazon cater to mid-range budgets, and Etsy can vary depending on the individual creator. IHerb generally falls somewhere in the middle.

Product Variety: Amazon, eBay, and Aliexpress boast the widest variety across categories, while ASOS and Zalando focus on fashion, Etsy specializes in handmade and vintage goods, and IHerb caters to health and wellness needs.

Shipping and Delivery: Amazon and Zalando offer well-established delivery networks. Platforms like Aliexpress and Temu involve longer international shipping times. eBay and Etsy rely on individual sellers to make shipping arrangements.

Tips for shopping online in Europe

Read reviews and compare prices: Do your research to ensure you get the best deal and check product reviews to assess quality, especially on platforms with customer-to-customer models.

Beware of scams: Unfortunately, online scams exist. Be cautious of deals that seem too good to be true, and never share sensitive information with unverified sellers.

Check shipping and return policies: Before purchasing online, know how long delivery will take and what the return process entails.

Use secure payment methods: Stick to trusted payment gateways or payment methods with verified security measures.

Check customs and import duties: When shopping internationally, be aware of any potential local customs restrictions or import duties that might apply.