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How to take your ‘elevator pitch’ to another level

April 17, 2019

Have you ever been asked what it is you do, only to draw a blank?

You might have experienced this recently. And as you try scrape together what it is you want to say, you feel as though you’re piecing together someone else’s life. The issue lies in trying to explain yourself in a way you believe the other person will understand. In your haste, you might misdescribe yourself. Or oversell yourself. Or undersell yourself. Worst of all, you might not make any impression at all.

And that’s a missed opportunity. Which is why you need a good ‘elevator pitch’, to act as a concise explanation of who you are and what you do.

The rules are simple: you must be able to clarify who you are and what you do in the time it takes to scale an escalator. Around 20 to 30 seconds. Sounds easy? It isn’t. You’ll find when writing one out that what you think is important takes you over the time limit. The trick is to be brief, persuasive, concise and accurate. It needs to sell you.

Ask yourself three questions

You only need to focus on three questions for a great elevator pitch:

  1. Who am I?
  2. What do I do?
  3. What can I offer?

Answering these three questions only is the key to being concise. If you try answer more, you’re going to go well over the 30 second rule. What’s important here is the answers you provide and how you dress them up. There are a few ways to do this. Our recommendations are all about making you stand out from the crowd.

Tip #1 Include your skills and certifications

Got skills or certifications? Share them. Are you a project manager, or a certified project manager? Are you an experienced business analyst, or a qualified business analyst with extensive experience? Introducing qualification to your elevator pitch is one of the best ways to make yourself stand out. Those of you who don’t have any certifications or would like to achieve higher level certifications can get started with SkillPoint’s e-learning courses leading to nationally-recognised professionals certifications available for a wide range of professional areas of expertise.

Tip #2 Solve a problem only you can solve

What problem do you solve by doing what you do? When writing an elevator pitch, people can get caught up on what they do. This is a mistake. What you want to do is cover the effect of what you do – the problem you solve. This is what makes you unique.

For example, if you are a cyber resilience expert, you could say you enable businesses to build their capability to resist, respond to and recover from cyber-attacks which are inevitable and happen on a regular basis. If you are a change manager, you could say you enable businesses to adapt, evolve and grow to survive in highly competitive markets. These are both interesting answers.

Tip #3 Leave breadcrumbs

Your elevator pitch will raise questions. You can influence what those questions are by leaving breadcrumbs. The benefit is you can prepare for a conversation after your elevator pitch, something few people actually consider.  

For example, if you are a portfolio manager, you could mention ‘results’ in your pitch but not specify the actual results. You could mention how your experience helped achieve your ‘greatest accomplishment’ but not say what that accomplishment was. Breadcrumbs give you control over the next stage of conversation. True, they might be ignored, but if they’re tasty breadcrumbs they’ll probably get picked up on.

Try applying these three tips to your elevator pitch and see where they take you. Don’t forget to practise saying what you write out loud because it’s all too easy to write in a way you’d never speak to someone.

Business

Starting Your Own Online Business from Home

April 17, 2019

When it comes to earning an income, people have their own ideas on what they would like to do in terms of their career. Some people are quite happy working in a lower-level position while others aim high in terms of position and salary. There are also those who prefer to work for themselves, and this can be a very lucrative option if you are committed and dedicated.

These days you can go online to find criminal records, to shop, or to educate yourself. You can also go online to run your own business. There are various online businesses that you can run from your own home, and some of these can bring in very good money as well as offering convenience.

Some of the Businesses You Can Consider Running

There are a number of businesses that you can consider running from your own home if you have internet access and a computer. Of course, your skills, interests, and abilities will also have to be taken into consideration. You will find that there are some great options, and that you can enjoy a diverse and rewarding career with one of these career options.

One of the things you may want to consider is selling online by setting up your own retail venture. This can make you a very good income over time and you can even do it on a part-time basis to start until things take off. You can set up your retail venture on eBay and you can also have your own website to boost sales and advertise your brand.

Another option for those looking to start their own online business from home is to set up a freelance accountancy service. These days, this sort of service can be provided with ease online, so if you have a head for numbers and you like to work alone, this could be an ideal option for you. Again, it can be very lucrative once you build your business up and you can do it from the comfort of your own home office.

If you prefer writing rather than numbers, you could offer your services as a freelance writer, which is another popular choice when it comes to online work. You can work for clients from around the world and get involved in all sorts of writing projects. You can do this on a part-time or full-time basis, and you can make a very good income doing it.

Enjoy the Freedom of Your Own Freelance Career

By taking advantage of technology in this way, you can enjoy the freedom of your own freelance career without having to spend a fortune setting it up. You can also look forward to the comfort of working from your own home and being your own boss without others to answer to. So, if you want to set out on your own, consider one of the career options above.

Lifestyle

When booking a hotel what ratings should you pay attention to?

April 2, 2019

Many of us like to scour around online before committing to booking a hotel for our trips away. According to TripAdvisor’s Path to Purchase report in 2017:

  • 33% of people around the world visit travel sites
  • 74% of hotel purchasers check TripAdvisor

With so many of us reading and checking online reviews, the question must be asked: just how important are star ratings in the modern world of hospitality? Do people still value them, or are they deemed less important than the words of a (purportedly) real guest experience?

In this article, we’ll explore the star standard for the hotel industry to find out if guests can still glean worthwhile information from it.

The AA’s UK hotel star rating system

The basics

The AA’s star system has a basic level of entry requirements that must be fulfilled regardless of star level. These include:

  • Public liability insurance
  • Fire risk assessment
  • Food safety/hygiene compliance
  • Health and safety compliance
  • Planning compliance
  • Licensing compliance
  • Hotel Proprietors Act compliance
  • Data Protection Act/GDPR compliance
  • The Consumer Protection from Unfair Trading Regulations 2008 compliance
  • Equality Act 2010 compliance
  • Safety and security minimum requirements
    • This includes staff to be on site and on call 24-hours a day, printed instructions for emergencies in the night and for evacuation procedures in every bedroom.
    • Symbols, diagrams, and multilingual emergency notices in every bedroom.
    • Registered guests should have access to the hotel at all times, with the hotel entrance illuminated in the dark and identifiable. Lighting in all public areas, stairways, and landings.
    • Telephone access 24-hours a day.
    • A key or card for guests to lock bedroom doors inside and out, and security fittings on windows.

In addition to the above, hotels looking to enter the AA star system need to abide by a minimum level of maintenance, such as fixtures, electrical and gas equipment in the building being clean and fit for purpose. There’s also a minimum requirement for cleanliness, with the AA stating that there must be ‘a high standard of cleanliness maintained throughout the property’ regardless of star level — cleanliness is not expected to vary between star level.

The differences between levels

From here, the differences between star levels becomes more apparent in the AA’s Common Quality Standards. For example, where a one-star hotel is required to offer an iron and ironing board, a five-star hotel is expected to offer 24-hour return laundry service. A one-star hotel can verbally explain the breakfast menu, where a two-star hotel must have a clean, well-presented menu provided for breakfast items. But then for dinner provisions, both one and two-star hotels (as well as three and four) all need to serve dinner at a specific time advertised, communicate if no dinner is provided, and can provide a self-service buffet. The only difference in dinner requirements is for five-star hotels, which need to provide all courses, served to guests at their table.

There’s a huge level of detail for the requirements of each level outlined in the full document, which can be accessed here. But just how relevant is it in this digital age?

The problem with stars

The problem keeps coming back to the fact there’s no global star standard. Other countries run their own systems, with some having multiple different boards with their own star systems. Some hotels might even give themselves their own ‘unofficial’ star rating. Then, there’s the matter of tour operators running their own star rating system, which can make four-star hotels look like five-star hotels to unsuspecting bookers.

Even within the UK, a hotel may have an AA two-star rating, but a tour operator may advertise it as three-stars based on their own rating system.

The rise in trusting reviews

It’s hardly surprising then that more and more people are turning to review websites before booking a room. Plus, it seems there is an increasing level of trust in those online review and ratings.

Back in 2009, C. Cox et al noted that while 95% of internet users at the time relied on online research as part of their travel information search process, few were actively trusting them as a primary means of gauging a hotel’s quality. This was deemed to be because ‘[it] is not always easy to identify and access the profile of people who post information on blogs and other social networking sites, [so] the reader cannot easily gauge the credibility of the information provided’ (pg. 749).

Fast-forward nine years, and we’ve become very trusting of what we see online, with a reported 84% of people placing online reviews on the same level of trust as a recommendation from a friend. As mentioned at the start of this article, one of the main ways potential guests scout out hotels is to look on TripAdvisor, meaning they are placing a lot of value in the ratings there compared to the star-rating of a hotel.

The risk of ratings and reviews

But even that isn’t wholly without flaws. It is as relevant now as it was in 2009; we simply do not know much about the person who rates or reviews a hotel on TripAdvisor and the like. In fact, there’s even a ‘fake review’ market present in the digital world that is said to be able to get around the detection processes in place. So much so that one man managed to get a restaurant that doesn’t exist rated as the top restaurant in London.

A history of stars

It used to be that a hotel’s star rating was the go-to check for travellers looking to book a room. The star system used to be quite simple and, without the digital word of mouth, really the only information guests had to go on.

Now, the star system is as varied and unsettled as they come, with hotels claiming everything from five to ten stars instead of the traditional rating. Plus, many have noted that a four-star hotel in Madrid might not feel the same as a four-star Brighton Hotel.

This is down to the fact that there is no global star rating system.

The star-rating system for the UK was introduced in 1912 by the AA as a means of classifying hotel standards. Back then, the maximum number of stars was three. It wasn’t until 2006 that the AA developed the Common Quality Standards with the help of a number of UK tourist boards, which increased the maximum rating to five stars. Plus, in 1956, the AA introduced an additional Rosette Award scheme to ‘assess the quality of food served in restaurants and hotels’.

Which holds more value?

So long as you know to look out specifically for AA stars, the star rating system is useful for knowing the minimum you will receive from a hotel. By checking the minimum requirements set out by the AA, you can see the standards the hotel had to achieve to be granted not only entry to the star system at all, but the star level they have achieved. For example, the AA has rated The Majestic Hotel as a four-star hotel. You can take this and check their Common Quality Standard to find out that this means the hotel must provide such things as televisions with a screen larger than 24 inches, and a high degree of spaciousness within the rooms.

This forms a good foundation for what to expect of a hotel. From there, a look at guest reviews can help to cement an idea of the experience, but with caution for the above-mentioned flaws for the online review process.

All in all, it seems a certain degree of balance is required when considering ratings, reviews, and stars. Approached the right way, they can provide a keen insight into your potential booking. Just remember to check which stars are being shown!

Sources:

https://www.which.co.uk/reviews/uk-hotel-chains/article/hotel-star-ratings-explained

https://www.theaa.com/hotel-services/ratings-and-awards

https://www.telegraph.co.uk/travel/advice/Confusion-over-hotel-star-ratings/

https://www.abta.com/help-and-complaints/frequently-asked-questions/i-booked-four-star-hotel-arrival-its-official

https://mk0tainsights9mcv7wv.kinstacdn.com/wp-content/uploads/2018/03/comScore-worldwide-Path-to-Purchase-2017.pdf

http://news.bbc.co.uk/1/hi/magazine/8603430.stm

Carmen Cox, Stephen Burgess, Carmine Sellitto & Jeremy Buultjens (2009) The Role of User-Generated Content in Tourists’ Travel Planning Behavior, Journey of Hospitality Marketing & Management, 18:8, 743-764

https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html

https://www.thetimes.co.uk/article/prankster-oobah-butler-cooks-up-top-restaurant-the-shed-at-dulwich-fx6hfwj89

Lifestyle

How Can you Integrate Cycling into your Everyday Life?

April 1, 2019

Cycling isn’t a pursuit that just needs to be undertaken by those with aspirations to one day compete in the Tour de France or as a sole means to get fit — getting on your bike and pedalling from A to B is something that can be brought into your everyday life. Join family-owned cycling retailer Leisure Lakes Bikes as they detail how to go about cycling each day and the benefits of doing so…

Why should you cycle regularly?

We could cover an entire article just detailing the benefits that cycling provides, as there are many reasons to enjoy this pursuit on a regular basis.

Cycling can improve your mental wellbeing for one, with a study by the YMCA finding that individuals with a physically active lifestyle recorded a wellbeing score which was 32 per cent higher than people who were inactive. There are obviously many ways to exercise, but cycling stands out as it allows you to take part in physical exercise, get outdoors and explore fresh surroundings.

What’s more, you can either choose to cycle alone to give you time to reflect on any concerns or worries you have, or cycle in a group in order to enhance your social circle. Graeme Obree, a former hour record holder, expanded on this aspect in particular by telling Cycling Weekly: “Getting out and riding will help [people suffering with depression] … Without cycling, I don’t know where I would be.”

Your body can profit even more from cycling. For instance, the activity promotes weight loss — between 400 and 1,000 calories can be burnt per hour depending on your level of intensity and your weight — and it also builds muscle, especially around the calves, hamstrings, glutes, and quadriceps.

Then there’s the benefits to your overall health. Cycling has been found to reduce the risk of you developing cancer or heart disease, improve your lung health, allow you to enjoy better sleep, and increase your brain power.

It’s not just your health and wellbeing that will see improvements if you cycle more regularly either. Pedalling to and from a destination can actually take a shorter amount of time than completing the commute in a vehicle, depending on the distance and the level of traffic encountered of course.

You could save quite a bit of money as well. Cyclescheme.co.uk imagined a scenario back in 2011 whereby a cyclist travelled for five miles to work every day and then another five miles to get back home. Covering a 48-week year — holidays were taken out of the equation — the organisation found that 2,400 miles will be covered, which would account for around £320 in fuel costs if a vehicle was used to travel the distance. That sum was based on the average cost of fuel during 2011; just imagine the savings today seeing as though fuel prices have continued to skyrocket over the past decade.

How to integrate cycling into your daily commute

Especially with the calculation above, are you looking to begin cycling to and from your workplace? Cycling Weekly has some handy tips about how to commute to work using a bicycle.

According to the UK’s best-selling cycling magazine, you’ll want to get your hands on a road bike that is capable of riding through any weather condition without any fuss and which you can rely on with minimal maintenance. Consider fitting your bike with mudguards too — no one wants to arrive at the office with mud and muck covering their clothes — as well as wide tyres which will work to spread the load, improve comfort levels, and provide enhanced grip during wet weather.

While you’re shopping for your cycling gear, take note that it’s a legal requirement for you to have a white front light and red rear light, both in working order, on your bike after dusk and before dawn. It’s advised that you use these lights throughout the day too though, as they’ll improve your visibility. You may also want to buy a backpack that you can fill with your essential work items and then carry over your shoulders while you cycle, or a pannier rack for your bike if you often carry a lot of stuff during a commute.

Once you have your bike sorted and are beginning your commute on two wheels, it’s important that you cycle with confidence. To help, Cycling Weekly advises: “Hugging the curb often encourages drivers to pass closely, which will only increase any nervousness that caused you to do so in the first place — so avoid this and keep a safe distance that affords you room to swerve around a pot hole should you need to.

“When approaching junctions, check behind you and move into the centre of the lane when it’s safe to do so — this prevents anyone from overtaking or undertaking when it’s not safe to do so.”

With the last point in mind, you’ll want to make sure that you’re comfortable enough to look behind you when cycling too before using a bike for a commute. Cycling one-handed is another essential skill, as there will be times when you need to release one hand from the bike’s handlebars to indicate and tell other road users that you’re about to make a turn.

Once you reach your workplace, ensure you have a high-quality bike lock to hand to securely store your bicycle while you’re at work. It’s recommended that you apply one lock to the frame of the bike and then a cable lock to the wheels if they are attached by quick-release skewers. On the topic of security, try and leave your bike in a location that is monitored by CCTV too.

Remember that you’re heading into your job when you’ve completed a bike ride to work as well. Therefore, keep a pair of appropriate work shoes at work which you can quickly slip into once you’ve arrived, and pack some dry shampoo and wet wipes to look the part if your workplace doesn’t have its own shower.

Hopefully by now you’re inspired to start cycling on a daily basis — enjoy the many benefits it’ll offer you!

Lifestyle

Transform Your Home into an Eco-Paradise

March 19, 2019

It’s no secret that the planet needs us now more than ever. The indulgences of modern life have led us to a critical moment in time when the future of a healthy environment hangs in the balance. This is why so many people are now becoming more environmentally focused by cutting back on their carbon emissions and leading more sustainable lifestyles. It might sound daunting at first, especially to those who haven’t yet started their eco-friendly journey. However, once you realize that environmentally-friendly doesn’t mean compromising on style, it makes decisions much easier. Here are some ways you can create a more sustainable household for yourself and the planet.

Wardrobe

Fashion is a vast industry, and the various stages of production, transportation, and disposal involved in the process are exceedingly harmful to the planet. Many large clothing brands are far from ethical or sustainable. It can be heart-breaking news for someone who loves keeping up with the latest styles, but many solutions are emerging. Since fashion works in cycles, people have become obsessed with thrifting and finding hidden gems among old pieces of clothes. Not only are you helping to save the planet by reducing the carbon emissions produced by fast fashion, but you are also creating for yourself a more eclectic and unique wardrobe. You can also find new designers who create beautiful clothes while keeping their production as environmentally clean as possible.

Garden

Not everyone is lucky enough to have their own outdoor space, but a little goes a long way. Start a miniature indoor garden for decorative or useful plants – maybe grow your own salad ingredients or spices. If you do have an outdoor garden, get creative with décor and avoid using materials and furniture that aren’t compatible with the surrounding environment. Even your current garden fence can be updated to be more stylish, eco-friendly and durable. You can achieve a great look at discount prices by looking for great alternatives. Fill your garden with plants that will help to process the air and opt for furniture that lasts instead of contributing to plastic waste. Solar panels, of course, are always a great idea, as well as water features to encourage local wildlife. It’s hard for an eco-friendly garden not to look absolutely beautiful.

Daily Tasks

It’s not just about setting up the static elements of your life to be environmentally conscious. To maintain the eco-paradise that you’ve created, it’s important to be aware of the little nuisances that build up over time. Take notice whenever you find yourself using single-use packaging or non-recyclable products. Once you’ve started to spot these items, it’s easy to switch over to more sustainable and often more luxurious alternatives. The quality of design that goes into more sustainable products makes them far more aesthetically appealing than cheap plastic equivalents so you’ll be sure to maintain your style and low carbon footprint by keeping your home uncluttered by useless items. If you don’t want to see your old possessions thrown into landfill – as so much is nowadays – then have a dedicated cupboard for objects that your guests can choose from and keep. It makes you feel good to give to a friend, to get rid of unwanted clutter and to help save the planet.

Business

Essential advice for Start-up Beauty Businesses

March 19, 2019

There is a lot to think about when starting up a hair and beauty business.  Just like with any other sector, you need to undertake a lot of hard work and planning to make sure it goes off as it should.  As it’s most likely something you are passionate about, it can be a lot of fun too. We’ve put together some tips and advice for start-up beauty businesses to help get you on the right track.

Create a Business Plan

The first thing that you need is a business plan.  Typically, you need one for the immediate setting up of the business, year 1, year 3 and year 5.  It’s not enough to just create the plan – you need to regularly review it within those time intervals to make sure that everything is going as it should.  It’s also crucial to have a detailed business plan if you are looking to get some financial investment from an external source.

Selecting the Right Staff

It’s important to remember that your salon staff will be a direct reflection on you.  That’s why it’s important to choose your team very carefully. You can get recruitment agencies that will be able to help find you a match with your company and culture.  There are even staffing agencies that are specific to the beauty industry who are experts at what they do. It might be a good idea to delve into their talent pool and see what they have to offer.

Naming and Branding

The name and branding of your salon is also a critical part of your strategy.  It says a lot about your personality and what kind of company you are.  It’s worth a little monetary investment to make sure you get it right in the first place.  Remember your name and logo will appear on everything from your shop front, to your business cards – so it will be seen everywhere.  

Services and Pricing

It’s vital that you are clear about the services that you are going to offer, and that you are keeping up with the latest beauty trends that are sweeping the market.  Something that’s increasingly popular these days is microblading. So, as part of your overall strategy – you might want to include this in your list of services. If it’s something that’s new to you-you can get microblading training to perfect your skills via the company Ink Defined who have a couple of different course options available. For example, they have a 3 day course for $2300 which covers all the theory and practical that you need to know.

Do a Competitor Analysis

You need to make sure you know who you are up against.  Have a scout about and educate yourself on who is close by, what services they offer, and how much they cost.  Also, check in to see what they are doing in terms of marketing – that will help you find your niche in the market.

If you are starting up your own beauty business – these helpful tips should put you on the right track.  

Business

How to keep your small business safe from data breaches

March 18, 2019

Just because you are running a small business doesn’t mean you are beyond hackers reach. In fact, small businesses are more susceptible to data breaches and attacks because they are relatively unprotected and unprepared. Unfortunately, data breaches are proliferating daily and many small business owners don’t know how to prevent them. Needless to say, a data breach can have severe legal and financial consequences. Here are 4 best tips to protect your small business from data breaches.

1. Strengthen and change your passwords regularly

The easiest way for a hacker to access your confidential data is by exploiting your weak passwords. Anyone can guess passwords which include your company name, your name, “123456”, etc. Make it a unique combination of uppercase, lowercase, special characters, and numbers. Also, make your employee change their password regularly. Furthermore, you should add Two-factor Authentication for doubling up your business security.

2. Trusted Hosting and Encryption

Troy Gill, manager of AppRiver Security Research stated that businesses should use only trusted Hosting provider. Even if they are popular, make sure that they use encryption for all your site’s data. For all the transactions taking place in your website, ensure that it is secured with SSL/ HTTPS encryption. Also, using End-to-End encryption (E2EE) and Virtual Private Network (VPN) will shield you from many breaching attempts. Encrypt, Encrypt and Encrypt!

3. Secure your hardware too

This is what most companies ignore. Data breaches can easily happen if your servers, laptops, electronic devices, routers, and cell phones are not secure. You are at a big risk. Alarm system and security cameras help, but you need security labels to provide you with an extra layer of security. Such labels are created to protect system/ product tampering and can significantly reduce your business cost in long-run. You can use https://www.seareach.co.uk for all-round protection from tampering and theft.

4. Have the right partners and platforms

Do you have Web application Firewall (WAF) to protect your site against various cyber-attacks like Denial of Service (DoS), Brute Force or Cross Site scripting attack? Also, make sure that the e-commerce platform you use for storing, transmitting or processing payment-card is PCI DSS compliant. Failure to comply by these standards can result in hefty penalties if any data breach occurs. Choose the right partners and the right platform.

5. Be aware of spam and Malware

Phishing attempts are made quite often by attackers to exploit your sensitive data. As per studies, targeted emails are responsible for nearly 30% of security breaches. These emails usually consist of a malicious email attachment which can even track your computer screen or a phishing link to get your login/credit card credentials. Even, Ransomware has been popular since 2016, where the attacker seize your data and ask for a ransom to restore it. Always update your Operating system, install trusted Anti-virus software and back up your file for avoiding data loss.

Lifestyle

A Career in Environmental Science: How to Get Started

March 5, 2019

If you love to travel, and you appreciate the environment, a career in environmental science could be the perfect path for you. With the demand for specialists in this field – including environmental consultants and sustainability consultants – experiencing a boom across the globe, there is no better time to make a career shift than today.

A career in environmental science will take you to fantastic destinations and give you the opportunity to work on exciting environmental projects. Making that leap to enter the field of environmental science is also easier than you think. Here are some of the things you need to get started.

A Degree in Biology and Environmental Science

To prepare for a career in this field, one of the best investments you can make is in a biology degree. Whether you are a fulltime mom trying to get back to professional life or someone who is thinking about a career change, it is possible to pursue a biology degree online. Top schools like Excelsior College offer programs that can be completed entirely online; you can even pursue your degree while working a fulltime job or traveling the world if you want to.

The course will help you master the skills you need to become a prominent environmental specialist, and is the perfect way to jumpstart your career in this field. Once you have earned the degree, you can continue by completing certifications such as the Hazardous Waste Operations and Emergency Response certification.

Mastering the Soft Skills

Don’t think for a second that you will be working in a lab all of the time as an environmental scientist. As mentioned before, this is one field that lets you travel the world and embark on exciting projects. Before jumping in, however, you also want to sharpen some additional skills.

Communication skills are essential. You will be interacting with researchers, stakeholders, and locals in your work, which means you will need good communication skills to achieve your objectives. At the same time, you also need good problem-solving skills to back you up.

Reading is another must-have skill in this field. Naturally, there are a lot of environmental reports and documents to go through. You have to be meticulous when reviewing those documents, all while maintaining the ability to understand the important points in them.

A Choice of Professions

Being an environmental scientist lets you explore multiple career paths in this field. The most popular one is sustainability consultant. As a consultant, it is your duty to help organizations lower their carbon footprints and increase their sustainability in the long run.

Working as an environmental economist is also very rewarding. Aside from the higher median salary, you also have the opportunity to use math and evaluate the costs and benefits of environmental protection options.

The possibilities are endless. Starting a career as an environmental scientist, an agricultural specialist, or a hydrologist is just as easy, and it all begins with your pursuit for a biology degree online. With the demand for specialists continuing to rise, there is no better time to get started than today.