Monthly Archives

April 2020

Business

5 WordPress Plugins That Your Business Needs

April 6, 2020

For many reasons, more and more people are now working from home, but why work from home for somebody else when you could be running your own business? Launching and running a business puts you in charge of your own destiny, and means that you profit directly from your hard work. The first things your business needs are a great idea and product, and a great website to promote them on. You can easily set up your own website using WordPress, the world’s most popular content management system, and then power it up with a range of exciting plugins. Here are five of the very best WordPress plugins that can make running a successful business easier than ever before.

1. WooCommerce

WordPress not only allows you to create a unique and good-looking website that shows potential customers just what you can do for them, but it also allows you to sell directly to them via a range of simple to use plugins. WooCommerce is the leading marketplace plugin, and deservedly so. It fits seamlessly into almost any website, allowing you to accept payment from online customers for physical or digital goods. Because the transactions are secure and encrypted, it reassures visitors to your website; it also means that you can accept payments from multiple sources, including credit and debit cards, rather than being restricted to a system such as PayPal. Put simply, if you want to sell from your WordPress site, you should install WooCommerce.

2. Sendinblue

When you run a business from home, emails become more important than ever before. They not only allow you to keep in touch with customers and suppliers, but they also allow you to reach out and encourage people to utilize your products and services. To make the most of the power of email, you need a smart and flexible plugin, such as this WordPress email plugin. This powerful tool is simple and intuitive to use, and it makes it easy to create sign up forms and launch an email marketing campaign that translates leads into sales. You’ll also be able to manage your contacts effectively, and analyze how effective your email communication is, allowing you to hone it to get the best possible results.

3. Yoast SEO

If you’ve been thinking of launching your own business, with its own website, then you’ve probably come across the term ‘SEO’ meaning Search Engine Optimization. Along with the judicious use of backlinks, and having high quality and regularly updated content, it can help your site climb those all-important search engine rankings, so that your business is seen by greater numbers of people. SEO can seem complex, and it’s easy to spend a lot of money doing it badly, but the Yoast plugin for WordPress makes SEO simple. It provides a wide range of functions, from metadata management to site mapping and breadcrumb control; don’t worry if you’re not entirely sure what these phrases mean, as Yoast makes them easy to understand and implement. You’ll be amazed at the difference it can make to your ranking.

4. Social Media Share Buttons

Social media has transformed every aspect of how we live, and its global connectivity makes it just perfect for those who work and run a business from home. Every business, whatever its category and whatever its size, should use social media to the full. Have a business presence on every platform, update them regularly, and promote them via your website. There are a vast number of WordPress plugins that make it easy to share your social content, but the most popular of them all is the Social Media Share Buttons plugin from UltimatelySocial. This free plugin allows you to share content from all of the major social media platforms, and it’s highly customizable so you can find a design that looks just right on your website.

5. Site Reviews

You know that you have a great product to offer the public or other businesses, but how do they know that? Reviews are crucial when it comes to building that all-important trust, so if you have no reviews on your website, achieving sales will be much more difficult. That’s where the Site Reviews plugin for WordPress websites can help. It allows you to gather and then display reviews for your products and services, and it has safeguarding options that allow you to authorize new reviews before they’re displayed, as well as allowing you to display your best reviews in the most prominent position.

Setting up a WordPress site that promotes your business in the best way possible can be quicker and easier than you think, especially when you use great plugins from the likes of Yoast, Sendinblue and WooCommerce. One of the great things about having a WordPress website is their flexibility, in that you can change their appearance or add to them whenever you want. It puts you in control, and when you launch your own business from home, that’s a valuable commodity.