Monthly Archives

April 2019


A Guide to Planning Your Daughter’s Wedding

April 30, 2019

While many mother-of-the-brides will often act simply as financial and moral support to their daughter’s on their big day, many more brides will want their mother to be helping with wedding arrangements and providing active support through the preparation process. If you have been given the role of organising your daughter’s wedding, read on to find out how you can live up to the responsibility.

Help With Dress Shopping

It is easy to let indecision take over when you are planning your dress as a bride, and many brides will want their mother to attend fittings with them and provide their honest opinion of the dresses in question. Therefore, you should make sure that you offer the time to go with your daughter when she is choosing what can turn out to be the most important and sentimental part of any wedding.

However, you should not let the focus on your daughter’s dress stop you from considering your own outfit. If you are looking for mother-of-the-bride dresses that can allow you to dress for the occasion, Froxx offers plus size mother of the bride dresses that are both unique and will make sure you look stunning beside your daughter.

Meet the In-Laws

To avoid any awkward scenarios on the day, you should ensure that you have met the groom’s parents and relatives before the wedding. This is especially important if you need to discuss elements of the wedding planning. If you have not met them, you should make an effort to arrange a meeting beforehand so that you can get to know each other.

Prepare to be the Middle-Man

While the bride has her own stresses to think about, you may find yourself becoming the middle-man between caterers and exterior organizations such as the venue. This is especially true if your daughter is getting married in her hometown, or if you live in the same area as the wedding. Then, you should ensure that you take the time to stay organized, know what your daughter’s wishes are, and check that everything is running smoothly where possible.

Visit Potential Locations

The location of the wedding is almost as important as the dress, and your daughter will probably ensure that you are her go-to person for visits to potential locations. Whether you provide the transport to these or simply give your opinion, it is crucial that you make time for this and respect your daughter’s decision, whether your daughter wants to get married in a church, registry office or more unusual location.

Relying on Tradition

It is up to you to make any long-standing traditions that have been followed through in your family for generations happen. For instance, this could even be as simple as finding something borrowed, and it is important that you share these moments with your daughter if you believe that they are vital to a family wedding.

Take on a Hostess Role

It is likely that your daughter will be extremely busy at events throughout the periods leading up the wedding. If this is the case, be prepared to take on a hostess role to take the stress away from your daughter, ensuring that all guests are happy, that nothing goes wrong, and that everyone is included in events.


Guide for Employers: Boosting Staff Morale in the Workplace

April 26, 2019

There is a current feeling of uncertainly created by the political climate, the economy and even the advancements in technology – that could potentially result in the loss of jobs across the country. It’s important that business owners recognise this and take the necessary steps to promote a positive atmosphere across their workforce. This will help to ensure that staff feel both valued and motivated within their role, increasing productivity levels too.

Workplace culture works hand in hand with office morale. So, the traditional nine-to-five attitude may need to be adapted to help create a better space to work. As the conversation around mental health continues to increase around the world, let’s take a look at what businesses can do to make their office the best place to work…

Mental Health Problems Are Not Going Away

Society has opened up a great deal when it comes to talking about mental health issues across the country. Research has revealed that around 45% of Australians may experience a mental health illness at one point in their lives, which can have a huge influence on our lifestyle – both personally and professionally.

There are many areas that an encounter with mental health issues impact. Anxiety for example, impacts over two million Aussies each year. 4% of people will experience depression on the other hand, 5% of which will be women and 3% men.

In the workplace, 1 in 6.8 people experience mental health problems also. However, figures go on to say that women who are in full-time employment are twice as likely to have common mental health issues than their male counterparts. Studies have shown through a $1 investment into mental health, some Australian businesses have welcomed up to $15 in return. From this great ROI, you can ensure that productivity levels remain high and encourage fewer sick days across your organisation.

Positivity Boosting Posters

Many mental health charities encourage both businesses and schools to invest in ‘positive posters’. Although these may be subjective to the chosen establishment, they’re mostly well-designed posters that promote words of encouragement to help people get through the day with a smile on their face.

This can range from simple text that reads ‘You’re doing great’ to ‘Your work matters and you are valued’. Humorous illustrations that are relatable to both your employees and your business are becoming more popular too – why not create your own mental health mascot? This is something that can definitely bring light to something which is often a brushed over.

Fun Out-Of-Work Events for Staff

Make your staff feel appreciated by arranging events that are either held during the working day or outside of work hours. Not only can this create new experiences for your team, but also allow them to form better relationships with their colleagues which will undoubtedly help productivity in your business.

This can range from taking your staff to participate in competitive events with other businesses in the area (such as sports days and football matches) to regular team meals, quiz nights or trips away. These incentives will definitely improve attitude in your workplace, while making people feel respected in their role – so what are you waiting for?

Workplace Benefits, Beyond a Decent Salary

When someone is applying for a position at a company, one of the first things they will look at is the benefits that you offer. This can persuade someone to join a company or not, so if you’re looking to attract the top talent in your industry, you need to offer them something more than just a competitive salary.

For many businesses, this includes private dental and healthcare, a great pension scheme, regular corporate events, therapy sessions and of course a decent amount of holidays. If you’re not in a position to offer benefits directly from your own pocket, team up with businesses in the area and trade your services. As well as this, many employees like the thought of being able to take the day off work for a mental health re-charge and still get paid – is this something that you could offer?

Internal Incentives for Employees

Just like company benefits, your employees will enjoy any internal incentives that you can offer. This could range from something as simple as Employee of the Month where the winner could receive a voucher for their favourite store or evening the option to allowing them to leave the office an hour early. This will encourage some healthy competition in the office!

Another idea could be writing an entire blog post about them and the great work they do for your company blog, which can then be posted across social media. Staff will definitely appreciate the recognition and share it with all of their friends. Many young companies are also introducing Friday beers and buffet to get the weekend started! There’s a lot to consider…

Clearly, there are a lot of ways that you could boost morale in your office. But the question is, how are you going to do it? Make sure to let us all know.


Article provided by Where The Trade Buys Print, a company offering commercial book printing services.



How to promote your business at key sporting events

April 26, 2019

When you think of Danny Boyle and Shakira, you wouldn’t necessarily think of sport, and how their individual contributions helped form an overall mass achievement. Directed by Danny Boyle, the opening ceremony of the London Olympics in 2012, and the events to then proceed, drew the largest television audience for any sporting event. Likewise, no one will ever be able to erase the feel-good melody of Waka Waka (This Time for Africa) from their memory. This was the first time a World Cup had been staged on the African continent, and it threw up some unforgettable moments, while the final also drew in an incredible one billion viewers from across the world.

Despite the fact the viewer’s undivided attention may be on the field, pitch or track, for businesses, clever positioning of advertising can offer unlimited promotional opportunities – to a worldwide audience. Thanks to the internet, even grass-roots sports at a local level can be viewed throughout the world.

With that in mind, we look at some of the biggest sporting events to have taken place here in the UK in recent times, analysing viewership, and assessing how, for businesses, these events can be like Pandora’s box in terms of opportunity.

Six Nations

England arrived in the Welsh capital full of confidence. Their team had dismantled Ireland in Dublin, and commentators were pointing to the sheer athleticism throughout Eddie Jones’ side. On the other hand, Wales’, despite being unbeaten, hadn’t necessarily hit the ground running.

Half-time came and Wales were trailing, but captain Alun Wyn-Jones dug deep. Dan Biggar came on and delivered a superb cross-field ball, setting up Josh Adams. England’s fate was sealed, and Wales went on to win a third grand-slam under Gatland.

The game, at the Principality stadium, was watched by 8.9 million people at home, alongside the stadium crowd of 74,000. Have you ever considered the sheer amount of advertising that could be fitted into that ground? The billboards surrounding the 120m x 79m pitch are just the beginning. The posts have covers with space for promotion, as do the various 1,131 doors throughout the ground. Similarly, with everything in our lives now having to be instagrammable, selfie frames featured relentlessly, not only in Cardiff, but throughout the entire championship.

Great North Run

Geordie Shore’s Vicky Pattison, singer Olly Murs and Olympic gold medalist Mo Farah were among some of the runners that took part in the 2018 Great North Run. The 13.1-mile event which sees competitors run over the iconic Tyne bridge towards the coastal town of South Shields attracts an average television viewing of 2.9million.

The 57,000 strong army that made the journey, pass by the digital advertising screen run by South Tyneside council. All runners require a printed race number which offers a space for promotional opportunity, as do the bollard signs that pave the way towards the finish line. Sir Mo Farah claimed his fifth successive victory, running over the finish line at 59 minutes and 26 seconds.

North West 200

Northern Ireland’s biggest annual outdoor sporting event, the road-race, which runs through coastal towns of Portrush and Portstewart, attracts crowds of around 100,000, while BBC Sport online streams the festival around the world.

The motorcycle race, dominated in recent years by local men Alistair Seeley and Glenn Irwin, offers a different opportunity for businesses to market their products. The race program, which is available from sellers throughout the week, sells advertising space for companies looking to promote their brands internally to those in attendance at the North-coast.

Alternatively, the race offers a range of locations surrounding the course for branding. Ground banners, lamp-post covers, curb protectors and hay-bail padding, all offer international promotion. Likewise, most riders will sell space for advertising on their bikes, boots, gloves, helmets and leathers.

FA Cup Final

Having your wedding on the same day as the cup final is always a risqué decision. Fortunately for Harry and Meghan, their big day wasn’t out shadowed by the FA Cup final between Chelsea and Manchester United. The royal wedding topped the ratings with a whopping 13.1 million viewers, however, the football, despite being fairly uneventful, did hold its own.

8.7 million tuned into watch Phil Jones bring Eden Hazard down inside the penalty area, before the Belgian covered the spot kick. Just like at the Principality, billboards throughout the ground provide unlimited television access, however with the FA Cup, there was a slight difference. Brent Council, prior to the game, granted permission for 250 illuminated banners mounted on lampposts, guaranteeing significant traffic.

Sport is something that can so easily divide, but in the same regard unite us. The entertainment and jaw-dropping moments provided aren’t the only opportunities that can develop however. As we have shown, these events offer huge potential for commercial gain.


What To Do in Jersey City

April 26, 2019

Jersey City is a place for everyone. The city is the second largest city in the state of New Jersey. It is home to several cultures including Chinese, Hispanic, and Filipino. As part of the New York City metropolitan area, the city offers a lot for tourists and residents alike. Jersey City really does cover all interests and caters even to the pickiest eater. This article highlights must-visit places in the city.

Historical Sites to Visit

This city is home to several important historical locations in the US. Being one of the country’s melting pots, Jersey City has endless offerings to anyone interested to explore the urban jungle.

Ellis Island – the island was the former immigrant inspection island maintained by the US government. For 60 years, the facility was the busiest site for immigrants coming into the country, representing the hopes and dreams for millions. Countless families trace their roots back to Ellis Island. Presently, the island is home to the Ellis Island National Museum of Immigration. The museum highlights the island’s ties with the country’s immigration history, including those before its designation as an immigrant inspection facility.

Jersey Loew’s Theaterthis theater was built in the late 1920s and is one of the Loew’s chain of theaters in the New York metropolitan area. The theater was built for live performances and film screenings. It is a three-story building with a façade covered with large marquees and terra cotta tiles. After being saved in the 90s from demolition and rebuilt and refurbished to its past grandeur in the late 2010s, the Loew’s Jersey City is an opulent marvel and highlight of Baroque Rococo architecture. It presently stages productions showcasing local talents and shows for educational purposes.

Foods to Try

Jersey City is also home to a wide variety of flavors. It caters to all kinds of palettes. Given that it is a melting pot of cultures, you can find many of the most authentic dishes every ethnic cuisine has to offer.

Filipino cuisines are especially abundant in the city. Filipino-Americans represents a big part of the city, historically and in population. Anyone interested to taste the Filipino flavor should try out Little Quiapo, an authentic establishment showcasing the best of staple Filipino breakfast.

Jersey City is also a place to test and experience a new way to enjoy your favorite drinks and alcoholic beverages. The Dull Boy Restaurant/Bar is one of the city’s best hidden secrets. It is home to a wide-ranging cocktail menu that complements its great food offerings. The Catherine and the Rosieoak are among the bar’s most popular specialties.

Hotels Near Ellis Island

If you want to find a wonderful accommodation near specifically Ellis Island, and every tourist attraction in the city, the following are some of the most recommended hotels in Jersey City:

Hyatt House Jersey City – this hotel is located at 1 Exchange Place and is a just a few minutes’ walk from the Exchange Place Path train station and the Liberty Science Center. The Hyatt House Jersey City has breathtaking views of Manhattan. It is known for being family-friendly, as well as very accommodating to those who want to bring along their furry friends.

Hyatt Regency Jersey City – The Hyatt Regency is another hotel with a great view of the New York metropolitan area. It is facing the Hudson River and is conveniently located to the most recommended tourist spots in the metropolitan area. It offers free wireless Internet connection, breakfast, and a state-of-the-art fitness center.

The Westin Jersey City Newport – this Westin hotel is among the most sophisticated hotels in the area. It is located at 479 Washington Blvd and is within close proximity to the Museum of Modern Art in New York City. It offers its guests free use of its Wi-Fi connection, welcomes animal members of your family, and has a business center for business travelers.


Simple Things That Will Improve Your Lifestyle Overall

April 23, 2019

When most people think about changing their lives, they tend to start too big, which is their downfall. To make your life better doesn’t mean you need to pack up and leave the world behind you in order to find yourself while trekking halfway across the globe, it can simply mean doing some of the more tedious tasks in life right so that you can enjoy each day to its fullest.

This helpful guide is going to walk you through some great things you can do to make everyday life just that little bit easier on yourself, starting today. They might not be the most exciting of tasks but doing them will leave you will less stress and more time to do the things you do enjoy.

Sort out your credit score: credit starter loans

In the modern world, credit scores are so important for people to get a proper start in life. Having a good credit score can help you to get a mortgage on a home in the future, start a business, or even help you to raise your children so that they want for nothing.

A good way to improve your credit score is to use installment loans to build credit from Western Shamrock; if you want some in-depth insight from the professionals take the time to research if this is the right kind of loan for you.

Organize your workspace to be more productive

If you are an ambitious person who enjoys working, then you need to take some time to organize your workspace by employing some of these cool tactics to help declutter your desk. Something as simple as putting labels on everything you use can make navigating your office so much easier and give you more time to get essential tasks done rather than trying to find that file you need.

Another way of decluttering and making your work life easier is to learn how to make your emails easier to use. Make folders that will house all the emails you need for different projects, specific events, and subjects. Every time an email comes into your inbox, you can then immediately see where it needs to go and file it away for when you are going to need it.

Keep things clean with ease

It is often said that a tidy home means a tidy mind, and it is true that being in a clean and tidy environment can reduce your stress and make you feel more in control of your life. If you are not someone who likes cleaning, then using these home cleaning hacks will help you to get off on the right foot.

For example, something as simple as deodorizing your trash can once every month will help your kitchen to always smell sweeter, even if you forget and need to take the rubbish out a day late.

Another great idea is to freeze ice cubes of vinegar which have pieces of lemon in and then feed them through your garbage disposal in the sink to clean the pipes quickly.


5 Tips for Selecting Stone for Your Kitchen Countertops

April 23, 2019

Whether you’re building a new kitchen or remodeling, the countertop is an integral part of that space. It’s central to both the overall look and the everyday use of the room. When you decide to go with a stone kitchen countertop, you’re choosing a material that is both beautiful and durable. There are now more varieties available than ever, so there is bound to be a stone that’s perfect for your kitchen. However, it’s also understandable if you’re overwhelmed by all the different options and not sure how to begin selecting stone. Here are some helpful tips for choosing the right one for you.

1. Your Lifestyle

When selecting stone, consider which option will fit best with your lifestyle. How will the countertops be used from day to day? A stone that works for single people might be completely wrong for homes with big families. If you have young children, you’ll know to expect lots of spills and other challenges. And if you cook a lot, your countertop will need to be strong enough to handle wear and tear.

Granite is a popular choice for families and those that want something durable. It is widely available and resistant to heat, cuts, UV rays, and scratches. This stone used to be very expensive, but the cost has gone down now that it’s more popular. It’s a heavy material, so confer with your contractor or fabricator to make sure your cabinets can support it.

While marble is incredibly elegant, it’s more susceptible to stains than some other stones. It can be damaged by acids such as vinegar, lemon juice, wine, or coffee. And it’s less resistant to scratches. But if you are someone who loves to bake, marble is a great choice. Because it’s heat resistant, the surface always stays cool to the touch, which is ideal for rolling out dough, and nothing absorbs and reflects light as beautifully as marble.

2. Maintenance Required

Look into the kind of care and maintenance that the stone will require. Each type of stone will need at least some maintenance. Be honest and realistic about how much you can keep up with. If you’re usually pretty low-maintenance, you might want to avoid selecting stones that require extra care.

Some stones, such as marble and granite, are porous, meaning they absorb liquids. So in order to prevent stains, they need to be sealed when installed. And they may need to be periodically resealed afterward.

Marble can be damaged by acidic cleaners, so make sure to avoid those and just use stone cleaner and a soft cloth.

True soapstone is non-porous, so it doesn’t require sealing. But you should regularly apply mineral oil. Because soapstone darkens over time, this will make sure it maintains a uniform color. If you don’t apply the mineral oil, over time, oils from your hands may give it a blotchy look.

Meanwhile, some prefer engineered stone, such as CaesarStone, because it is lower maintenance. Engineered stone mimics the look of natural stone but can be even more durable. This material is nonporous, so it’s more stain resistant and doesn’t need sealing.

3. Appearance

Are you interested in a certain look for your kitchen? If so, think about selecting stone that will fit best into that style. You can use samples of the cabinets, flooring, backsplash, and wall color of your kitchen to see which stone compliments those the best. View them at different distances and angles to really get a sense of how it will all look together.

There’s also a wide array of colors available with certain stones. Granite especially comes in many different colors and patterns. Engineered stone can come in colors not found in natural stones. One suggestion is to choose a color that contrasts with other elements of the kitchen, such as a darker granite with white cabinets.

However, don’t sacrifice practicality just to achieve your preferred look. If you love the stunning look of marble but want something more durable and less high maintenance, consider alternate options. Quartzite resembles marble but is stronger and less porous. It’s resistant to heat, chips, scratches, and other damage. Soapstone can be a substitute for black marble and is more resistant to acid.

Edge profiles and finishes can be another way to customize your kitchen countertop. A polished finish will give a sleek, glossy look, while a honed finish can suit a more rustic feel. Some like that the polished finish reflects light, which can make the kitchen look more spacious. But overall, the best finish can depend on the stone.

Square edges are usually considered standard, but more decorative choices include bullnose, radius, ogee, and triple waterfall. You can see the edge profiles available on the EleMar Oregon website.

4. Visit the Showroom

It’s better if you can see the stone in person before making a decision. Looking at pictures of a stone online is really no substitute. While some larger stores allow you to look at stone samples, those can be too small for you to really get the best idea. And each slab of natural stone has its own unique look. If you just pick based off a sample, you won’t know exactly what to expect.

But when you visit a showroom, like at EleMar Oregon, you can pick the exact slabs you want. You’ll also work with an incredibly knowledgeable staff that can answer any questions. At EleMar Oregon, we have showrooms in all three of our Oregon locations. Our staff knows how important the right lighting is and can even provide more light for you to get a better look at the stone.

5. Your Budget

Have a general budget in mind, as that could have an impact on selecting stone. A stone countertop is an investment, so it’s likely you’ll end up paying a significant amount. But you don’t want to choose a stone you absolutely cannot afford. At EleMar, we have a color-coded relative price guide to help keep you on budget.

The countertop is something you will use every day for years to come, so you want to make this decision as carefully as possible. You should do plenty of research on each of the different stones to have a general idea of your best options. Also, have a list of questions ready before you go to a showroom. The process can be overwhelming, so you want to make sure you’re prepared. You can find more information about each stone available from EleMar Oregon on our website or by visiting our showrooms.


Tips for Vacuflo Central Vacuum Troubleshooting

April 23, 2019

Now that you have a Vacuflo central vacuum installed, chances are you couldn’t be happier. With a central vacuuming system, you no longer have to worry about lugging a heavy vacuum cleaner from room to room; you simply plug a hose into the preinstalled inlet on the wall. The dirt and debris are carried to a large filtration system in an out-of-the-way area—such as a basement or garage—which only needs to be emptied every month or so.

Not only are you saving time and money with your central vacuum, but you’re probably enjoying better air quality than ever before too. Traditional vacuum cleaners tend to churn up the air around them as they work, throwing dust and debris everywhere. Since central vacuum power units are far away from where the cleaning is being done, they don’t have this problem. Not only that, but the motor on a central vacuuming system is far more powerful and can get a lot more cleaning done in less time.

Even with all these benefits, of course, it’s still possible you’ll occasionally happen upon a problem you need to fix. Here are a few tips for Vacuflo central vacuum troubleshooting:

Problem: The Unit Will Not Turn On

If your unit will simply not start, it could be due to any one of several issues. Often, the fix is a very simple one. If you plug the hose in and the system doesn’t turn on, it could be due to a faulty hose or an electrical issue.


  1. Start by checking to see if the hose is clogged. If there’s some kind of blockage inside of the vacuum, the power may cut for safety reasons.
  2. If this doesn’t seem to be the case, try checking the inlet that the hose is connected to. It’s possible that particular inlet is dead and needs to be fixed; try connecting the hose to another inlet.
  3. The problem may be with your circuit board, or the hose itself may be damaged. Do a thorough—and very careful—inspection of all your circuitry and wiring. If you notice any burnt or damaged wiring, contact a technician immediately.

Problem: Weak Suction or No Suction

Central vacuum motors are very powerful and get a lot of suction, part of the reason they’re so effective at cleaning your home. If you notice the suction is reduced or, worse, there is no suction at all—despite the motor being on—then it could be because of one of the following problems.


  1. The most likely cause of reduced suction in your central vacuum is simply a full dust canister. While the dust canister in a central vacuum is much larger than that of a portable vacuum and doesn’t need to be emptied as often, it will still fill up over time and eventually need to be cleared. Check your dust canister to make sure it’s not full.
  2. You’ll also want to make sure your canister is tightly latched shut. If it hasn’t been latched properly, chances are it won’t be able to form a proper vacuum. This will affect the suction in your central vacuum. You will also want to check if the gaskets are in good working order and are properly attached. Damaged gaskets will also affect the unit.
  3. Check to see if there is blockage elsewhere in the unit; look to see if the cloth filter, foam filter, and screen are clear. If any one of these filters has become clogged, it can hinder the operation of your central vacuum.

Problem: The Unit Will Not Turn Off

If you have started your central vacuum and it seems to be working fine, but you can’t seem to turn it off, this could be a problem with your 24-volt circuit.


  1. Go to the unit itself and disconnect one of the 24-volt wires (there should be two of these.) If the unit stops when you do this, it’s possible the two wires are in contact somehow and should not be.
  2. If the unit does not stop when you disconnect one of the wires, it’s possible you have a defective circuit. In either case, you may need to contact your Vacuflo dealer.

Problem: The Pipes in the Unit Seem To Be Leaking

Sometimes, the unit seems to be working fine but the pipes themselves appear to be leaking. This, of course, will affect the performance of your central vacuum unit and could be caused by damage from an outside source.


  1. First, attempt to locate the source of the leak. A leak doesn’t necessarily mean your unit is damaged. A part could have been installed incorrectly, or it could have been removed and reinstalled improperly. This is especially likely if you recently had major work done on your house. Very often, contractors hired to do housework don’t quite know what to do with a central vacuum and can cause problems as they go about their tasks.
  2. Check the manual for your device. If you are having trouble locating the source of a leak, chances are you are missing or forgetting an inlet or part of the unit somewhere. Since it’s a central vacuum, it’s very large and is a massive system within your home.
  3. Central vacuums have also been known to be damaged by gardening or the growth of tree roots. If you’ve had a major gardening project done recently, it’s possible it affected your vacuum unit. Look near where the project took place to see if any pipes or inlets were affected.

Problem Not Listed Here?

The problems listed in this article are merely some of the most common things people question when attempting Vacuflo central vacuum troubleshooting. If you have an issue not listed above, don’t hesitate to contact Gary’s Vacuflo. We’ll send a technician down to answer your questions and make any necessary repairs.


How to take your ‘elevator pitch’ to another level

April 17, 2019

Have you ever been asked what it is you do, only to draw a blank?

You might have experienced this recently. And as you try scrape together what it is you want to say, you feel as though you’re piecing together someone else’s life. The issue lies in trying to explain yourself in a way you believe the other person will understand. In your haste, you might misdescribe yourself. Or oversell yourself. Or undersell yourself. Worst of all, you might not make any impression at all.

And that’s a missed opportunity. Which is why you need a good ‘elevator pitch’, to act as a concise explanation of who you are and what you do.

The rules are simple: you must be able to clarify who you are and what you do in the time it takes to scale an escalator. Around 20 to 30 seconds. Sounds easy? It isn’t. You’ll find when writing one out that what you think is important takes you over the time limit. The trick is to be brief, persuasive, concise and accurate. It needs to sell you.

Ask yourself three questions

You only need to focus on three questions for a great elevator pitch:

  1. Who am I?
  2. What do I do?
  3. What can I offer?

Answering these three questions only is the key to being concise. If you try answer more, you’re going to go well over the 30 second rule. What’s important here is the answers you provide and how you dress them up. There are a few ways to do this. Our recommendations are all about making you stand out from the crowd.

Tip #1 Include your skills and certifications

Got skills or certifications? Share them. Are you a project manager, or a certified project manager? Are you an experienced business analyst, or a qualified business analyst with extensive experience? Introducing qualification to your elevator pitch is one of the best ways to make yourself stand out. Those of you who don’t have any certifications or would like to achieve higher level certifications can get started with SkillPoint’s e-learning courses leading to nationally-recognised professionals certifications available for a wide range of professional areas of expertise.

Tip #2 Solve a problem only you can solve

What problem do you solve by doing what you do? When writing an elevator pitch, people can get caught up on what they do. This is a mistake. What you want to do is cover the effect of what you do – the problem you solve. This is what makes you unique.

For example, if you are a cyber resilience expert, you could say you enable businesses to build their capability to resist, respond to and recover from cyber-attacks which are inevitable and happen on a regular basis. If you are a change manager, you could say you enable businesses to adapt, evolve and grow to survive in highly competitive markets. These are both interesting answers.

Tip #3 Leave breadcrumbs

Your elevator pitch will raise questions. You can influence what those questions are by leaving breadcrumbs. The benefit is you can prepare for a conversation after your elevator pitch, something few people actually consider.  

For example, if you are a portfolio manager, you could mention ‘results’ in your pitch but not specify the actual results. You could mention how your experience helped achieve your ‘greatest accomplishment’ but not say what that accomplishment was. Breadcrumbs give you control over the next stage of conversation. True, they might be ignored, but if they’re tasty breadcrumbs they’ll probably get picked up on.

Try applying these three tips to your elevator pitch and see where they take you. Don’t forget to practise saying what you write out loud because it’s all too easy to write in a way you’d never speak to someone.