Daily Archives

March 19, 2019

Lifestyle

Transform Your Home into an Eco-Paradise

March 19, 2019

It’s no secret that the planet needs us now more than ever. The indulgences of modern life have led us to a critical moment in time when the future of a healthy environment hangs in the balance. This is why so many people are now becoming more environmentally focused by cutting back on their carbon emissions and leading more sustainable lifestyles. It might sound daunting at first, especially to those who haven’t yet started their eco-friendly journey. However, once you realize that environmentally-friendly doesn’t mean compromising on style, it makes decisions much easier. Here are some ways you can create a more sustainable household for yourself and the planet.

Wardrobe

Fashion is a vast industry, and the various stages of production, transportation, and disposal involved in the process are exceedingly harmful to the planet. Many large clothing brands are far from ethical or sustainable. It can be heart-breaking news for someone who loves keeping up with the latest styles, but many solutions are emerging. Since fashion works in cycles, people have become obsessed with thrifting and finding hidden gems among old pieces of clothes. Not only are you helping to save the planet by reducing the carbon emissions produced by fast fashion, but you are also creating for yourself a more eclectic and unique wardrobe. You can also find new designers who create beautiful clothes while keeping their production as environmentally clean as possible.

Garden

Not everyone is lucky enough to have their own outdoor space, but a little goes a long way. Start a miniature indoor garden for decorative or useful plants – maybe grow your own salad ingredients or spices. If you do have an outdoor garden, get creative with décor and avoid using materials and furniture that aren’t compatible with the surrounding environment. Even your current garden fence can be updated to be more stylish, eco-friendly and durable. You can achieve a great look at discount prices by looking for great alternatives. Fill your garden with plants that will help to process the air and opt for furniture that lasts instead of contributing to plastic waste. Solar panels, of course, are always a great idea, as well as water features to encourage local wildlife. It’s hard for an eco-friendly garden not to look absolutely beautiful.

Daily Tasks

It’s not just about setting up the static elements of your life to be environmentally conscious. To maintain the eco-paradise that you’ve created, it’s important to be aware of the little nuisances that build up over time. Take notice whenever you find yourself using single-use packaging or non-recyclable products. Once you’ve started to spot these items, it’s easy to switch over to more sustainable and often more luxurious alternatives. The quality of design that goes into more sustainable products makes them far more aesthetically appealing than cheap plastic equivalents so you’ll be sure to maintain your style and low carbon footprint by keeping your home uncluttered by useless items. If you don’t want to see your old possessions thrown into landfill – as so much is nowadays – then have a dedicated cupboard for objects that your guests can choose from and keep. It makes you feel good to give to a friend, to get rid of unwanted clutter and to help save the planet.

Business

Essential advice for Start-up Beauty Businesses

March 19, 2019

There is a lot to think about when starting up a hair and beauty business.  Just like with any other sector, you need to undertake a lot of hard work and planning to make sure it goes off as it should.  As it’s most likely something you are passionate about, it can be a lot of fun too. We’ve put together some tips and advice for start-up beauty businesses to help get you on the right track.

Create a Business Plan

The first thing that you need is a business plan.  Typically, you need one for the immediate setting up of the business, year 1, year 3 and year 5.  It’s not enough to just create the plan – you need to regularly review it within those time intervals to make sure that everything is going as it should.  It’s also crucial to have a detailed business plan if you are looking to get some financial investment from an external source.

Selecting the Right Staff

It’s important to remember that your salon staff will be a direct reflection on you.  That’s why it’s important to choose your team very carefully. You can get recruitment agencies that will be able to help find you a match with your company and culture.  There are even staffing agencies that are specific to the beauty industry who are experts at what they do. It might be a good idea to delve into their talent pool and see what they have to offer.

Naming and Branding

The name and branding of your salon is also a critical part of your strategy.  It says a lot about your personality and what kind of company you are.  It’s worth a little monetary investment to make sure you get it right in the first place.  Remember your name and logo will appear on everything from your shop front, to your business cards – so it will be seen everywhere.  

Services and Pricing

It’s vital that you are clear about the services that you are going to offer, and that you are keeping up with the latest beauty trends that are sweeping the market.  Something that’s increasingly popular these days is microblading. So, as part of your overall strategy – you might want to include this in your list of services. If it’s something that’s new to you-you can get microblading training to perfect your skills via the company Ink Defined who have a couple of different course options available. For example, they have a 3 day course for $2300 which covers all the theory and practical that you need to know.

Do a Competitor Analysis

You need to make sure you know who you are up against.  Have a scout about and educate yourself on who is close by, what services they offer, and how much they cost.  Also, check in to see what they are doing in terms of marketing – that will help you find your niche in the market.

If you are starting up your own beauty business – these helpful tips should put you on the right track.