Daily Archives

December 6, 2018

Travel

The 5 Best Attractions to Visit in Colorado

December 6, 2018

If you want to breathe in a backdrop of beautiful mountains, plains and rivers, you will not need to look any further than colourful Colorado. After all, the great state is filled with many stunning national parks, scenic drives and outdoor adventures, which will ensure you have an unforgettable experience.

If you are planning to book a visit in the future, here are the five best attractions to visit in Colorado.

  • Rocky Mountain National Park

Rocky Mountain National Park is located a few miles away from the picturesque town of Estes Park. Once you step inside, you will realise why it is one of the most popular parks in all of America, as it offers gorgeous alpine lakes, forests, meadows, mountain peaks and wildlife. It’s the ultimate attraction for avid hikers, as it offers more than 100 peaks that stretch over 10,000 feet.

  • Denver Zoo

If you are travelling to Colorado as a family, you can guarantee the children will want to spend the whole trip inside Denver Zoo, which is home to more than 4,300 animals from 650 species.

Here the kids can meet Asian elephants, Komodo dragons, orangutans, and African lions, and the whole family can take their pick from numerous experiences, such as feedings, interactive exhibits and shows. It also regularly offers many seasonal shows, so you’ll be tempted to find luxurious apartments for rent in Denver to ensure you don’t miss one superb event!

  • Garden of the Gods

Garden of the Gods is one of the most unique landmarks in America, offering a distinctive landscape of jagged stone towers, which reach heights of up to 300 feet. It also features giant boulders and rock piles that complement the distant mountains.

It’s an ideal destination for outdoor enthusiasts, as you can enjoy everything from rock climbing and road biking to horseback riding and Segway tours.

  • San Juan Skyway Scenic Byway

If you love nothing more than a scenic road trip, hop into a car and make your way across the San Juan Skyway Scenic Byway, which runs from Silverton, an old mining town, to the town of Ouray.

You can journey 46-kilometres along the two-lane highway, which allows you to drive through beautiful valleys and look across jaw-dropping cliffs.

  • Dinosaur National Monument

History and archaeology lovers will not want to miss the Dinosaur National Monument, which is located in northwest Colorado. Here you can view genuine dinosaur remains that are embedded into the exposed rock walls.

You also can view petroglyphs that provide visitors with an insight into the historical culture and people who once resided here. The surroundings are also complemented by the Green and Yampa Rivers, cliff walls, and a dry landscape.

Don’t forget to step inside the Quarry Exhibit Hall, which displays numerous fossils in various states, such as fully-assembled skeletons. It also offers large windows that welcome natural sunlight so that it will feel more like an excavation site instead of a museum. It’s the perfect attraction for all the family.

Business

The power of billboard advertising and how to harness it

December 6, 2018

Advertising is all about grabbing a person’s attention and encouraging them to follow through on an action. Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place.

The billboard reportedly originated in New York around the mid-1830s, with the earliest record of a leased billboard space being documented in 1867. However, since then, this form of print marketing has become a staple of advertising and has even played a part on the silver screen as a crucial prop in recent blockbuster, Three Billboards Outside Ebbing, Missouri.

If you want to maximise your marketing ROI, why not invest in billboard advertising that is simple to arrange with little maintenance needed? If you’re not convinced, find out why billboard advertising might be the boost your brand needs…

The influence of billboards

According to Route, the average Brit is classed as ‘out and about’ for three hours and ten minutes every day, spending around 16 minutes in the view of advertisements. Why not target your consumer during this window of opportunity with a large, quality, well-located billboard in a place with high footfall or traffic?

Another reason that billboards are an excellent option for marketing a product or service is that they’re simple to design and print — no putting together multiple pages in a brochure. Need something effective up and running in a hurry? A billboard is a single page of design, which should save you time when putting together a template that will offer maximum ROI.

Ever heard of the ‘Marketing Rule of 7’? This theory claims that a consumer must hear or see an advertising message at least seven times before taking action. By placing an outdoor banner in a public place where people will pass every day or a few times a day — like on the way to work or when dropping off and picking up their kids from school — you can help hit this number and potentially increase your brand’s chances of a conversion.

Evidently, billboard advertising could be a beneficial branch of your wider marketing campaign. So, how do you make sure your billboards are as effective as possible?

Designing a powerful billboard

All ads need to be eye-catching. However, if your billboard will be placed at the side of a high-speed road, this creates an even greater demand for noticeability. Think strategically about what you want on your billboard — someone driving past at 40mph+ is only going to be able to take in so much. What is your marketing objective? Do you want to sell a specific product? Are you spreading brand awareness? Promoting an event? Determine exactly what you want to achieve from your advertisement and provide only the essential information — like contact number, name of product or date and location of event.

The beauty of a billboard is that it’s the ideal platform for a big, conceptual image — which can work wonders from a marketing perspective. According to research, people generally only recall 10% of information they hear three days later. However, using a relevant image alongside this information increases retention by 55%. When designing your billboard, try and think of a funny or quirky image that will grab and hold a passer-by’s attention — such as cake brand, Mr Kipling’s, clever and unusual image of a bunny made using only Cherry Bakewell cakes as part of its Easter marketing campaign. Due to the size of a billboard, your images can pack a more powerful punch, so focus on getting the image perfect and then build your design from there.

Clarity is essential if you want people to not only notice your billboard but also consume the information on it. Utilise bright and bold colours to catch the eye — contrasting colours are reportedly stay in people’s memories for longer, too — and opt for a simple background and large, readable text — Sans Serif is a good shout.

Is your billboard going to be located at a roadside? A driver typically has five to ten seconds to view an ad, which means you need to consider copy length. The more relevant and informative your image is, the less you should need to convey with text — stick to a brief, punchy message of seven words and you should get your marketing message across, no problem.

Consider your target audience when selecting the location. For example, if your products are for 18-21-years-olds, find a site near a university or college. Otherwise, you could reduce your ROI due to not being in sight of the people who are most likely to engage and act on your ad.

If your billboard campaign is going to be local, why not create a stronger connection with the residents by including something that references the town or city? Include an image of a local landmark to create a sense of familiarity or reference the local traffic in a funny way. Humour generally works in advertising. According to a review of 6,500 ads, the funniest were usually cited as being the most appealing and memorable. What’s more, adopting this personal and familiar approach creates a sense of friendliness, so you’ll also exude a more welcoming brand persona — which will be more encouraging to a potential customer.

Billboard marketing is an excellent way to drive a successful marketing campaign — try it at your business and start increasing sales and customers!