Monthly Archives

December 2017

Lifestyle

The 5 Best Watersports to Try at the Beach

December 29, 2017

There are many fantastic watersports that will allow you to make the most of the sunshine. If want to master a new outdoor activity at home or on vacation, but have no idea where to start, read about the five best watersports to try at the beach.

  • Jet Boarding

Many people might be unfamiliar with jet boarding, but it is easily one of the most adrenaline-fueled activities on this list. You can surf or kayak at great speed across the water and its waves, using your body to take control of the jet board. It is the ideal activity for those who like to surf, as you can ride the waves at a faster rate than your standard surf experience. Visit jetsurfny.com to check out their range of jet boards.

  • Scuba Diving

Scuba diving allows you to put on a wetsuit and make your way down into the ocean. Of course, there are some locations better than others to enjoy scuba diving, as you will want to view amazing wildlife or sunken ships under the water. For example, Australia and Tobago are two of the finest destinations for the water sport.

  • Windsurfing

Those who are looking for a more technical watersport should consider windsurfing, as it is a combination of both sailing and surfing. Your body will be in control of the board, whilst the sail will help you to ride the waves with ease. While it can take much practice, it will be worth all the hard work and effort once you are windsurfing along the surface of the water. To quickly improve your skillset, it is a wise idea to get an instructor who can teach you how to windsurf, so you can quickly iron out your mistakes.

  • Parasailing

Many tropical destinations will allow travelers to strap on a parachute and take to the skies. That’s because parasailing is a fun way to make the most of the water, sun and outdoors, whilst enjoying some fantastic views. The panoramic vistas will make your jaw-drop so much that you will never want to come back down to earth, whilst the cool breeze will provide some light relief from the intensity of the summer sun. What’s more, this watersport is suitable for all ages and abilities, so it is ideal for you, your children and/or parents.

  • Sailing

Sailing might not be suitable for adrenaline junkies, but it is ideal for those who want to experience an idyllic journey across the water. While it does take a little technical skill, it’s a great way to make the most of the water and to absorb the surrounding landscape. Look for a good sailing spot at your destination, which may also offer beginners’ sailing boats to help you master the relaxing watersport.

Do you have a favorite watersport at the beach? Have you tried any of the activities listed above? Please share your opinions, tips and stories by writing a comment below.

Business

The Power of Sponsoring an Organization

December 20, 2017

When your company is reviewing its marketing campaign, it should be thinking about the huge benefits that sponsoring an organization can have. Sponsorship is still in its infancy in some countries, but it is growing fast because of the ways it can help not only the sponsoring company but also the organization you are supporting. There are many ways to sponsor something; it can be an event, a single campaign or a long-term relationship with a specific organization.

What is Sponsorship?

Sponsorship is the financial or in-kind support of an activity or organization which is used to achieve certain business goals. It is not the same as advertising because while that is more about promoting the company, sponsorship is about promoting a company along with an organization. Many events and societies seek sponsorship from companies to help raise its profile while helping to offset some of the costs involved. In return, the sponsor gets lots of advertising opportunity and a rise in credibility and status in the community.

Enhancing Image and Attitude

There are many ways a company can benefit from sponsorship, in fact, even just one event, can achieve several goals for a company. It can enhance the image and reputation of a company among its customers and target audience. It can have an even more profound effect if the event or organization links in with the products or services the company offers. For example, if a sportswear company supported a sports organization, then sports fans and their demographic would be exposed to the company, hopefully driving authority, visibility and sales.

Driving Sales

Another area where sponsorship helps is driving sales for your company. Partly, this is due to the heightened profile your company will achieve, but it is also because of the brands associated with events and organizations. By sponsoring, they are creating loyalty among their customers and target market that will lead to increased sales.

Differentiating from Competitors

Your competitors may also be using sponsorship to help their company, though you will both be working with separate organizations. That means you will be getting access to different potential customers and different organization supporters. That could make a big difference in your long-term strategy with your competitors.

How Can Sponsors be Seen?

There are many ways that a sponsor can show their support for an event or organization. Apart from having banners and posters, you also want things that people can take away with them and keep after the event. You can have pens and leaflets made up, as well as customized pins. Lapel pins are hard wearing and will remain a reminder to those who wear them to the event and your company. These pins are ideal if you’re sponsoring a sports team, a university, school or even a fraternity and sorority.

By sponsoring an organization, whether it’s a local or global sports team, a school or even sponsoring the people who work within your company, you can increase visibility, authority, sales and interest. Be original in your sponsorship, think outside the box, and let your business seem creative. The more creative you are, the more interest you’ll generate.

Business

A job application letter – know how to write it

December 20, 2017

At some point or other, you need to apply for jobs, be it as a fresher entering the workforce or an experienced professional seeking a change. And when you do, how to ensure getting an interview when you will be applying along with the multitudes who do the same for the position?

You can achieve this by writing a cover letter that sets you apart. This is because it is the job application letter that will introduce you to the employers and it would be an advantage to create a good impression.

The job application letter

A job application, also known as the cover letter, is usually sent along with the resume when applying for a job. Unlike the resume that talks about your previous work experience history and offers an outline of accomplishments and skills, a job application letter is more about explaining to the employers why you are the best fit for the said job.

Know the proper format, font, and length

Using fonts like Arial, Times New Roman or Calibri will make the letter look professional. The ideal font size is between 10 and 12 points. While it’s vital that you keep the letter brief, not more than one page, use of 1’ margins, single-spaced writing with a space between different paragraphs and left text alignment is also necessary to make the application letter look neat.

Things that should be there in it

Begin the letter with both you and employer’s contact details, date of application, followed by a polite greeting or salutation with the person’s last name. Next, proceed to the body of the letter, and in the first paragraph mention the job and where you saw its ad. The second section, the most crucial one, should include how and why you think you can be the right candidate for the job. And the last paragraph will be all about thanking the employer followed by a complimentary closing or signature with date.

Proofread the letter and edit where necessary

Once you’re done writing, it’s time for proofreading the job application letter thoroughly and minutely. An application letter full of grammatical or format error is the last thing you can want as it is sure to give a poor impression about you to the employers. Remember, the job letter should be brief and written in a way that can sell you as a potential candidate for the job position. Therefore, read the letter carefully, and edit the portions that seem necessary as a part of job application review process.

The first impression is not the last impression but is a lasting impression indeed. And since the job application letter is a primary piece of document that conveys your personality to show off your potential as a suitable employee, creating a proper version of it is crucial.  An error-free strategically written job application letter can do a lot in creating a positive impression on the employers which can prove to be helpful during the interview.

Lifestyle

Career Options to Utilize a Fashion Degree

December 20, 2017

If you are someone with an interest in fashion, there are numerous career options for you. You don’t necessarily need to restrict yourself to designing clothes. You can specialize or branch out in different fashion-related business categories.

Ideally, preparations about your career must begin in high school. If you know about your career aspirations, you can apply to the right college on time. Make it a habit to read about various careers and courses on trusted resources such as withmydegree.org.

Here are some ideas for an exciting career in fashion.

Designing

You can design clothes, accessories or both. To learn about designing clothes, you will need to study for a fashion degree. You can further specialize in designing for the luxury clothing market or maternity wear. You can design specifically for men or contemporary office wear.

In terms of accessories, you can design handbags, shoes and jewelry. You can further narrow your specialization to silver, fashion, gemstone or precious jewelry. You can design bags for office use or eco-friendly totes. You can design bridal gowns, lingerie, or swimwear. You can also solely focus on clothing for kids or design activewear.

In terms of designing, you have umpteenth opportunities to make a career in fashion.

Business Establishment

In terms of your fashion business also, there are now many options available to you. You can have your own boutique or retail your creations. You can sell through both brick and online stores. You can even have your own online store and sell your ware exclusively through it.

Another option is to sell through exhibitions. Many men and women desire to work only part-time for family reasons. Selling through craft fairs and exhibitions can be a great option for them to continue working in a field of their choice. They can make a switch to a full-time fashion career at a later date if they so desire easily. They already have their connections, clientele and experience. So, it can be easier to get back to full-time work.

You can have your own retail fashion store where you can curate and sell other designers’ collections.

Other Options

When it comes to a career in fashion, you are not only restricted to design or retail. You can combine your fashion knowledge in other areas as well. One way to utilize a fashion degree is to branch out into merchandizing. It can include window designing at retail stores, finding ways to best sell fashion products etc.

You can also study fashion journalism. All publications cover news related to the fashion industry. You can cover fashion shows and big luxury exhibitions. You can work full-time with a media company or work as a freelance journalist. Art and fashion is also a potent combination. You can study art and combine it with your fashion knowledge to work in museums. The work can involve designing exhibits related to fashion and art; fashion and history etc.

Before you begin to study for your fashion degree, carefully think about your options and then make a decision.

 

Uncategorized

The UK’s changing food trends

December 14, 2017

The UK’s food habits are changing — but how? In this article, lawn dressing retailer Compost Direct discusses Britain’s blossoming love affair with good food.

Organic is on the up

Organic food sales have been growing steadily over the past few years. Now worth a huge £2.09 billion, the market witnessed 7.1% growth in 2016 alone. In fact, organic food and drink now represents a 1.5% share of the total UK market, according to the 2017 Organic Market Report. On a global scale, the UK’s organic market makes up 4% of the $81 billion worldwide organic sales.

The increase in organic food and drink sales can be attributed to a growing awareness of the benefits of fresh, organic produce. Overall, 80% of consumers said they had knowledge of organic food, with 39% buying it on a weekly basis.

It could be argued that this is fuelled by the growth of Britain’s fitness culture, driven by our increasing dependence on social media. As images of toned, healthy bodies litter our news feeds, we’re inspired by self-improvement. Given that organic food is often fresher, containing fewer pesticides and no genetic modifications, it’s the route many people choose as part of living and eating better.

While supermarket and independent retailers have witnessed similar growth rates (6.1% and 6.3% respectively), it’s the foodservice market that has achieved some of the strongest growth. Sales of organic food within the UK’s foodservice market rose by 19.1% in 2016 to be worth a staggering £76.6 million.

Clearly, restaurants, pubs, cafes and food outlets are recognising a change in consumer behaviour. In order to continue to capture sales from increasingly health-conscious customers, outlets must change their menus accordingly, driving the growth of organic food. Many well-known restaurants have made the switch to organic, including Jamie’s Italian, McDonalds and Nando’s.

As outlets change what’s on the menus, wholesalers too must change. Between 2015 and 2016, there were almost 25% more licensed organic wholesalers, responding to the growing demand for wholesome food.

With schools, universities, hospitals and workplaces serving more organic food under the Food For Life Catering Mark, it’s clear that organic is on the rise — and it doesn’t show any signs of slowing down.

The growth of growing your own

Ever since 2007’s recession, we’ve witnessed an increase in the number of Brit’s growing their own produce, in an effort to battle rising food costs. In 2012, for example, the BBC reported that almost a third of British adults grow their own food. A further 51% said in a survey that they would take to the vegetable patch if food prices were to rise further.

More recently, one YouGov report found that 77% of gardeners listed eating produce that they have grown in their own gardens as the main benefit of gardening. What’s more, 44% grow enough fruit and vegetable to share with their friends and family, while over 25% said that growing their own food was now their hobby.

An appetite for recipe boxes

As the growth of e-commerce has proven, we’re always looking for time-saving tips. Our busy lives and dependence on technology has given rise to the recipe box. Pioneered by the likes of Hello Fresh and Gousto, these boxes contain all of the ingredients you need to cook tasty meals, along with instructions on how to do it.

Given the convenience the boxes offer, it’s no surprise that they’ve experienced exceptional success. In 2015, the recipe box industry has achieved some £702 million in worldwide sales. By 2025, predictions estimate that this will grow to £3.8 billion as the market goes from strength-to-strength and more companies emerge.

When you consider that UK households threw away £13 billion of edible food in 2017, recipe boxes — which only provide the ingredients you need for each recipe — seem like a good idea. According to analytics by Cardlytics, spending on recipe boxes grew by 64.6% in the first half of 2016, with the volume of orders increasing by 47.6%.

Naturally, the growth of these boxes spells out trouble for UK supermarkets. Tesco and Waitrose have both launched a recipe kit range within their stores. With Waitrose vowing to make them a permanent part of their range, Tesco is still in the trial stages.

Whether it’s organic food, vegetable patches or recipe boxes, it’s clear that Britain’s attitudes to food are shifting as we strive to eat better as part of our increasingly health-conscious lifestyles.

Sources:

https://www.soilassociation.org/certification/trade-news/2017/uk-organic-market-tops-2-billion/

http://www.bbc.co.uk/news/uk-18094945

https://www.sundaypost.com/in10/home-and-garden/garden-people-growing-produce/

http://www.bbc.co.uk/news/business-36057783

https://www.theguardian.com/environment/2017/jan/10/uk-throwing-away-13bn-of-food-each-year-latest-figures-show

http://uk.businessinsider.com/hellofresh-and-gousto-are-nibbling-away-at-supermarket-revenues-2016-11

Lifestyle

Tis the Season of Giving – Uplifting Handmade Gifts for Family and Friends

December 11, 2017

Everyone has that friend or two who needs a little special uplifting around the holidays. Maybe they lost their job or perhaps it’s the first year with the kids away at school or maybe their spouse passed away suddenly, and they are all alone this holiday season. Life isn’t always a bowl of cherries, but a thoughtful gift can be just the thing to lift them out of the blues, even if only for a moment, and that’s something they’ll cherish for the rest of their lives.

Inspirational Needlepoint Wall Hanger

If you’re at all handy with needlepoint, you may want to try your hand at a customized inspirational wall hanging. Often, you can find just what you are looking to say on Examined Existence and it isn’t hard from there to turn a lovely quote into a work of art. If you have some graph paper around, chart out your letters, make the saying and then add decorations around the perimeter like a frame. This is one gift that will be seen daily, lifting your friend up at moments they need it most.

Imprinted or Painted Cutting Board

If your friend or family member spends any amount of time in the kitchen, an imprinted or painted cutting board is just the thing. Start with the board – usually, it is better if it’s wood – and then sketch what you’d like to express. It could be a picture of the seashore, a coffee mug, or simply a brief inspirational poem. You can go all-out or be as simple as you’d like, but the finished product will speak volumes about your love and concern at this time of year.

Custom Made T-Shirts, Bags and Mouse Pads

Even if you don’t have a heat transfer press, you can still design some amazingly creative T-shirts, bags and mouse pads on your laptop or desktop computer. Sometimes a dry, very hot iron will do the trick if the design is small enough, but other times you may need to take your creation to a local T-shirt shop in the mall. They will not charge much for transferring the design you’ve printed at home and the only thing left to do is take it home and wrap it!

For those new to the heat transfer process, always make sure to wash the fabric first with no fabric softener. Also, never launder an item before the transfer has set at least 72 hours. And always print in mirror image.

Hand Painted Garden Stepping Stone

These you can buy at any home improvement store, but the paints you’ll need to get at a craft shop. Walmart also sells some acrylics you can use, but if you are an artist at heart, you’ll soon have a decorative stepping stone that is unlike anything anyone else could ever hope to have. Don’t forget to add that inspirational message to your stone.

These are just a few gift ideas you can use with an uplifting, inspirational message meant just for your friend or family member. Words of encouragement can get them through their deepest and darkest days, so think carefully what you want to convey, find just the right message and from there inspiration on how to use it will hit you. Enjoy your new project. We’re sure your friend will love it!